Juice Pharma Introduces New EVP of Business Development
Experienced exec joins the agency with over three decades of driving brand growth.
Juice Pharma Worldwide, a healthcare marketing agency, has appointed Jay Carter to EVP, business development, a role where he will be responsible for continuing to expand Juice’s current client base.
Carter joins Juice from AbelsonTaylor, where he held the role of EVP, director of business development. During his 35-year career there, he held a variety of top management positions, specializing in driving growth for the agency.
“Jay has the experience, drive and insight to help us navigate a very dynamic industry, and chart our course of digital transformation in healthcare,” says Lynn Macrone, who along with Forrest King are co-CEOs of the agency.“His background in both sales and marketing with industry leaders will prove invaluable as we continue on our growth path.”
