pharmaphorum

NOVEMBER 2, 2022

Citeline and Norstella have completed a merger, first announced in June, to create one of the largest players in the pharmaceutical intelligence category.

Clinical Trials 101

Clinical Trials Clinical Trials Marketing Life Science 101

Roots Analysis

MARCH 8, 2023

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. These smart labels thus assist in preventing counterfeit pharmaceutical / medical products coming into the market.

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Intouch Solutions

NOVEMBER 11, 2021

Good news, though – Intouch Group has the solution for brands struggling to connect: Intouch MedComm. Innovation has been part of Intouch since day one, and over the years, we’ve been applying that innovative mindset across the commercial lifecycle, employing our medical communications services to transform dozens of products.

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Intouch Solutions

MARCH 31, 2023

However, it has also created a vastly more complex landscape for prescribers to navigate; and, therefore, a serious marketing challenge for brands trying to communicate their value. Surprisingly, even brands with compelling study data can struggle. Data alone doesn’t drive behavior.

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Intouch Solutions

NOVEMBER 11, 2021

November 11, 2021) – Intouch Group, a full-service global agency network serving the pharmaceutical industry, today announced the addition of Intouch Medical Communications (Intouch MedComm) as its newest affiliate to address the ever-evolving needs of clients. To learn more, visit the Intouch Medical Communications website at IntouchMC.com.

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pharmaphorum

MARCH 14, 2022

The event brought together some of the best and brightest minds working across creative communications in pharma and healthcare. In an unusual twist, two categories resulted in joint gold award winners. Moreover, judges opted to split the best in show award into two categories: Best in Show for pharma and Best in Show for Charity.

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pharmaphorum

JUNE 9, 2021

closerlook is a digital-native healthcare agency that leverages artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative, and digital media solutions for life science brands across the entire pre-commercial and commercial lifecycle of a drug. Meet closerlook.

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Marketing Life Science Branding Production 72

World of DTC Marketing

JULY 23, 2020

This was especially true in diabetes, depression, and oncology categories. (n=58). TV is still a great way to spread the word that a new product has arrived on the scene but what DTC marketers are forgetting is that online health seekers are going to a lot of websites to learn about your drug. This is where pharma can help.

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Intouch Solutions

JUNE 5, 2023

CHICAGO – June 5, 2023 – EVERSANA , a leading provider of commercial services to the global life sciences industry, today announced that its agency network, EVERSANA INTOUCH , has been named a five-category winner at the 2023 Clio Health Awards.

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Intouch Solutions

NOVEMBER 11, 2022

In the 1990s, custom websites were all the rage … and then the market crashed, the dot-coms collapsed, and a tiny search engine called Google rose from the ashes. In the 2000s, brands rushed to create profiles on Myspace, Tumblr, and Live Spaces. Friend of EVERSANA INTOUCH, Tom Fishburne, The Marketoonist.

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pharmaphorum

APRIL 12, 2022

Lapolla notes that from the perspective of MedSurvey, one thing they often hear from their clients is how difficult it can be getting research done to find out how to have a more significant reach in the market. “But it’s not as if we’re getting tons more physicians coming into the market. .

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Nurses Branding Marketing Research 98

Intouch Solutions

FEBRUARY 1, 2022

Digital health investments skyrocketed in 2021, increasing 79% from 2020, according to a year-end report by CB Insights , a marketing intelligence firm. While every disease state will have nuances, there may be new brand opportunities to reach new patients or create beneficial adherence tools.

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pharmaphorum

SEPTEMBER 28, 2021

P360 , a leading developer of technology for life sciences companies, today announced that its ZING Communication Module has been enhanced with several new enterprise-grade unified communication features. With its new upgrades, ZING is now one of the most powerful HCP engagement platforms on the market.

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pharmaphorum

OCTOBER 26, 2022

The sensor communicates with an app on a smart device, which can send a warning to the patient and trusted contacts, allowing them to take action to try to prevent seizures and avoid injury that might occur during an attack. “By entering the digital health market, Neuraxpharm can provide further assistance and tap this unmet potential.”

Licensing 64

Licensing Licensing Branding Production 64

Intouch Solutions

OCTOBER 20, 2021

As healthcare marketers, our work is frequently the only mass representation of chronic conditions in advertising. Following are three ways to improve communication with and about people who have chronic diseases. . — and 40% are living with two or more. Conduct (or update) a social audit. Find out what the competition is doing.

Marketing 52

Marketing Dermatology Branding Production 52

pharmaphorum

SEPTEMBER 17, 2021

The Digital Awards is in its 12th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals. Brand promotion.

Gene Therapy 52

Gene Therapy Allergies Gene Life Science 52

The Pharma Data

JULY 22, 2021

The company will have a strong portfolio of brands including Sensodyne, Voltaren, Panadol and Centrum and will hold category leadership positions and major sales presences in the US and China. The company will be a new world-leader in Consumer Health with a portfolio which generated annual sales of more than £10 billion in 2020.

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XTalks

JANUARY 22, 2021

Expanding into the US market and currently sold in 135 retailers across Western Canada, Kitskitchen is expected to generate nearly $1 million in revenue in 2021. ” Kitskitchen is a known, established and trusted brand. The acquisition unites us with a well-established brand with an attractive growth profile.

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Eye on FDA

FEBRUARY 10, 2021

Last month we looked at a review of FDA press releases for last year and as one might have expected, there was an enormous spike in communications as a result of the COVID-19 pandemic. Looking now to a review of enforcement by the Office of Prescription Drug Promotion (OPDP) in 2020, we see a different picture.

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Containment Branding Drugs Production 77

FDA Law Blog

APRIL 30, 2021

Some of the bills introduced are related to a House Judiciary Antitrust Subcommittee hearing, titled “ Addressing Anticompetitive Conduct and Consolidation in Health Care Markets ,” while others found their way into the Bill Hopper because of a renewed interest in Congress to address drug prices (see a recent U.S. That’s right!

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Generic Drugs Drugs Branding Production 40

FDA Law Blog

APRIL 30, 2021

Some of the bills introduced are related to a House Judiciary Antitrust Subcommittee hearing, titled “ Addressing Anticompetitive Conduct and Consolidation in Health Care Markets ,” while others found their way into the Bill Hopper because of a renewed interest in Congress to address drug prices (see a recent U.S. That’s right!

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Generic Drugs Drugs Branding Production 40

pharmaphorum

SEPTEMBER 21, 2020

ARK and Syneos Health Communications top the agency charts. The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. category for AbbVie. Brand promotion. Market Access. Syneos Health Communications for AbbVie. Napp Academy.

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pharmaphorum

SEPTEMBER 21, 2020

The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. There was an even spread of winners across the categories, echoing the trend of the last three years, with no one agency or client company taking home more than two Golds. . category for AbbVie.

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Pharmacy Pharma Companies Branding Marketing 52

The Pharma Data

OCTOBER 27, 2020

The decrease in Adcirca revenues was driven by continued erosion of market share due to generic competition. The table below summarizes cost of product sales by major category (dollars in millions): . Category: . Cost of product sales. .

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Eye on FDA

JULY 7, 2020

At mid-year, it has been a custom here at Eye on FDA to look back at a few categories of activity by FDA at the first half of the year and discern what it tells us about future directions. The communications vehicle that incurred the violation was a sponsored link that appeared on Google.

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Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): It does, it does.

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Branding Marketing Doctors Doctor 52

The Pharma Data

APRIL 27, 2021

due to COVID related stocking in Q1 2020 and low demand for cough and cold brands in Europe. and strong uptake in global markets, including China. to €137 million reflecting continued growth in AD in key countries and additional launches in asthma in European markets. CHC decreased 7.3% Business EPS ( 1) was €1.61

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Sales Vaccination Vaccine Medicine 52

XTalks

JULY 6, 2021

Move over Beyond Meat and Impossible Foods, a new plant-based meat brand is about to enter the US market. Future Farm (also known as Fazenda Futuro), a Brazilian plant-based food tech company, is gearing up to compete in the burgeoning US plant-based meat market after successful launches in its home country and abroad.

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