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The four biggest challenges facing DTC marketers

World of DTC Marketing

Challenges await, and there isn’t one set of guidelines for every product category. Meanwhile, you are more likely to complete Navy SEAL training than click on a banner ad. Pharma continues to ignore a content strategy and the power to use content to be a leader in the health category. billion to as high as $19 billion.

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Welsh startup Antiverse raises $2m for antibody discovery toolkit

pharmaphorum

million ($2 million) to develop its artificial intelligence-based platform for discovering therapeutic antibodies. The Cardiff, Wales startup is combining machine learning and phage display techniques to model antibody-antigen binding and says it can cut the time it takes to develop a drug candidate. He added. “In

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Food Is Medicine: A New Frontier in Healthcare and Nutrition

XTalks

“Kaiser Permanente’s focus on whole-person care allows us to embrace the spectrum of interventions, resources and innovations that are available to fight this widespread and deadly category of disease,” said Nancy Gin, executive vice president of quality and chief quality officer for The Permanente Federation, in a press release.

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15th Hub, SPP and eServices Summit

Drug Channels

This important event convenes key stakeholders including manufacturers, specialty pharmacies, hubs, payers, PBMs, physicians and more to explore strategies for developing and integrating hub programs and other patient-centric services to ensure product access and optimal reimbursement.

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Withings adds content to wearables range with 8fit acquisition

pharmaphorum

The app offers thousands of supervised and customisable workouts such as high intensity interval training (HIIT), boxing, Pilates, yoga or meditation, along with hundreds of healthy recipes, aiming to move beyond sports and fitness into long-term health maintenance.

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Considerations for Mobile Health Technology Developers: Part 1

pharmaphorum

Although mHealth has been gaining in popularity for at least the past decade, before commercializing their mHealth products, developers must determine whether the product is subject to U.S. If so, developers must develop and execute on a regulatory strategy. The FDA’s General Approach to Regulating mHealth Products.

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Virtual trials and the next generation of pharma clinical research

pharmaphorum

Professor Martin Gibson is the chief executive of NorthWest EHealth , a company focused on revolutionising the use of electronic health data to support the delivery of clinical trials for the life sciences industry and academia. The webinar will also cover: Harnessing the UK’s linked-up data systems.