BioTech 365

JULY 1, 2021

United States Vaccines Market Research Report 2021: Size, Top 45 Vaccines Brand In-Depth Analysis, Trends, Shares, Insights, and Forecasts to 2027 – ResearchAndMarkets.com United States Vaccines Market Research Report 2021: Size, Top 45 Vaccines Brand In-Depth Analysis, Trends, Shares, Insights, … Continue reading →

Branding 40

Branding Vaccination Vaccine Marketing 40

Intouch Solutions

FEBRUARY 12, 2024

The Super Bowl is a wonderfully flat playing field for advertisers, with all brands given their $7 million shot to try to capture the truly last mass media event in American culture. True, consumer understanding and insight are critical. But with so many brands advertising, it’s easy to get lost in the crowd.

Branding 105

Branding Marketing Research 105

BioTech 365

DECEMBER 23, 2020

Isatuximab, Sold Under the Brand Name Sarclisa: A Monoclonal Antibody Medication for the Treatment of Multiple Myeloma – Emerging Insights and Market Forecasts 2020-2030 – ResearchAndMarkets.com Isatuximab, Sold Under the Brand Name Sarclisa: A Monoclonal Antibody Medication for the Treatment … Continue reading →

Branding 40

Branding Antibody Marketing 40

BioTech 365

MARCH 23, 2021

Idelalisib, Sold Under the Brand Name Zydelig: A Medication for the Treatment of Chronic Lymphocytic Leukaemia, Follicular Lymphoma – Global Drug Insight and Market Forecast 2021-2030 – ResearchAndMarkets.com Idelalisib, Sold Under the Brand Name Zydelig: A Medication for the Treatment … Continue reading →

Branding 40

Branding Marketing Drugs 40

Drug Channels

APRIL 12, 2024

To learn more about enhancing patient engagement and adherence, download CareMetx's new report: Driving Brand Success: Minimize Risk and Capture Missed Value from Patient Engagement and Adherence. Read on for Jessica’s insights. Read more » © 2006-2024 HMP Omnimedia, LLC d/b/a Drug Channels Institute , an HMP Global Company.

Branding 86

Branding Manufacturing Drugs 86

Intouch Solutions

APRIL 17, 2024

Check out all the valuable insights our team on the ground curated while in Austin, TX! The New Authenticity: SXSW 2024 Insights, Part 2 At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity.

Branding 40

Branding Marketing Development 40

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. INSIGHT: Convenience? INSIGHT: Yes, and no.

Research 143

Research Branding Doctors Doctor 143

Pharmaceutical Technology

MAY 2, 2023

ODAIA, a life sciences predictive analytics and commercial insights provider, has secured an investment of $25m in its Series B funding round. This software-as-a-service (SaaS) platform is also used by life science brands to launch their drugs, therapeutics and vaccines in the markets, using data-driven solution.

Life Science 147

Life Science Branding Pharma Companies Sales 147

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

Branding 180

Branding Pharma Companies Pharma Production Drugs 180

Intouch Solutions

AUGUST 10, 2023

To empower you and your brand to provide the support that rare disease patients and caregivers seek, our experts rounded up insights to help brands identify, engage with, and treat rare patients at an ever-increasing speed to stay competitive. Download the POV to learn more.

Branding 98

Branding Marketing 98

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. An integrated approach that ensures a consistency of message(s).

Branding 203

Branding Marketing Pharma Companies Doctors 203

Drug Channels

NOVEMBER 3, 2023

He explains how CareMetx's hub used its experience in the retina space to improve a new brand-name product’s launch. To learn more about the impact of hub service on brand launch success, download CareMetx’s latest report: Patient Service Trends Point the Way to Better Hub/ Provider Partnerships. Read on for Greg’s insights.

Branding 85

Branding Drugs 85

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. How is creative developed?

Branding 286

Branding Pharma Companies Development Marketing 286

XTalks

JULY 18, 2023

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

Branding 98

Branding Marketing Sales Development 98

Pharma Marketing Network

OCTOBER 31, 2023

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers.

Marketing 52

Marketing Branding Production Pharma Companies 52

Scienmag

JANUARY 27, 2021

News from the Journal of Marketing Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing consumer-brand relationships.

Branding 40

Branding Marketing Research Engineer 40

Drug Channels

FEBRUARY 2, 2024

Click here to download the full report and learn more about partnering with GoodRx to drive patient access for your brand. Read on for Divya’s insights. She highlights how GoodRx’s integrated pharma copay cards help to improve medication access, therapy adherence, and overall health outcomes. All rights reserved.

Branding 80

Branding Marketing Drugs Research 80

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

Pharma Marketing Network

SEPTEMBER 19, 2023

It involves monitoring social media conversations to gain insights into customer behaviour and sentiment, as well as to measure the success of campaigns. Social listening is the process of monitoring social media conversations for insights into customer behavior, sentiment, and brand performance.

Marketing 52

Marketing Branding Production 52

Drug Channels

SEPTEMBER 22, 2023

In this article, Kristina reviews how brands can help patients make connections that address medication affordability challenges, whether at the prescriber’s office, the pharmacy, or at home. Read on for Kristina’s insights. Kristina shares the story of a patient who cut pills in half to extend her prescriptions.

Pharmacy 91

Pharmacy Branding Manufacturing Production 91

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.

Branding 98

Branding Marketing Production Pharma Companies 98

Drug Channels

FEBRUARY 17, 2023

Jim discusses GoodRx Assist , a point-of-sale (POS) rebate program designed to help cash-paying patients start and stay on brand-name medication. Read on for Jim’s insights. Today’s guest post comes from Jim Longley, Head of Commercial, Pharma Manufacturer Solutions at GoodRx. Click here to learn more about GoodRx Assist.

Branding 86

Branding Sales Manufacturing Drugs 86

World of DTC Marketing

MARCH 5, 2021

SUMMARY: Your product website is a window between your brand and target audience. You might not be able to talk to one another, but what your audience does behind that window can tell you a lot about how they’re thinking about your brand. For new brands, I have seen a direct correlation between TV and website visitors.

Branding 155

Branding Production Marketing Drugs 155

Drug Channels

OCTOBER 12, 2023

He explains how pharma brand teams and hub program managers can lessen the impact of accumulators and maximizers on patients’ access and adherence. Read on for Sam’s insights. Today’s guest post comes from Sam Blake, Vice President of Launch Excellence at ConnectiveRx. Sam discusses the evolving landscape of copay adjustment programs.

Branding 82

Branding Drugs Marketing Development 82

Intouch Solutions

DECEMBER 13, 2023

Packed with actionable insights, the POV offers strategic recommendations to help brands navigate the ever-shifting privacy legislature successfully. In this POV, we outline how valuable data from first-party and third-party cookies fuel your paid media strategy as well as your larger digital ecosystem. Download POV

Branding 59

Branding Marketing 59

Drug Channels

JULY 21, 2023

He explains how an electronic prior authorization solution can reduce delays and help patients start their therapies sooner—especially when patients and brands can play an active role in the process. Read on for Brent’s insights. Click here to learn about CoverMyMeds’ electronic prior authorization solutions.

Branding 86

Branding Production Drugs 86

World of DTC Marketing

MARCH 29, 2021

3hree: Multiple calls to action need to be tested as they relate to actually driving brand objectives. ” Where was the brand’s response? Brands need to quantify the comments and decide which trends are worth addressing in the website’s content. Awareness doesn’t mean a damn thing. Nowhere to be found.

Branding 182

Branding Doctors Doctor Drugs 182

Intouch Solutions

JULY 26, 2023

Payer marketing, reimbursement strategy, payer engagement, market access – whatever term your organization might use, optimizing your brand value and communicating that value to your stakeholders is a vital discipline.

Marketing 52

Marketing Branding Research 52

Intouch Solutions

JULY 26, 2023

Payer marketing, reimbursement strategy, payer engagement, market access – whatever term your organization might use, optimizing your brand value and communicating that value to your stakeholders is a vital discipline.

Marketing 52

Marketing Branding Research 52

Intouch Solutions

DECEMBER 1, 2023

As Cannes put it: “Brands both inside and outside the traditional health and pharma space are adopting a range of creative approaches to help people lead healthier lives. Together, let’s dive into Cannes Lions Health and Pharma Winners with insights from jurors, speakers and spotlighting star performers.”

Branding 105

Branding Marketing 105

Pharmaceutical Technology

SEPTEMBER 20, 2022

Contract marketing companies support pharmaceutical companies in creating, improving, and maintaining their brand, as well as reducing risk, and ensuring better product placement in the market. Identifying the top commercial dose (non-sterile) companies in contract marketing.

Marketing 130

Marketing Drug Delivery Systems Production Containment 130

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical Technology has listed the leading payers in pharma based on its intel, insights, and decades-long experience in the sector. Brand health studies. Brand usage studies. Brand health studies. Brand usage studies. Finding the top payers in the pharmaceutical industry. Concept evaluation testing.

Branding 147

Branding Production Scientist Compliance 147

Drug Channels

SEPTEMBER 22, 2023

In this article, Kristina reviews how brands can help patients make connections that address medication affordability challenges, whether at the prescriber’s office, the pharmacy, or at home. Read on for Kristina’s insights. Kristina shares the story of a patient who cut pills in half to extend her prescriptions.

Pharmacy 75

Pharmacy Branding Manufacturing Production 75

Drug Channels

MAY 18, 2023

To learn more about Phil’s access and commercialization solutions, download their free whitepaper, Modernize the Patient Access Experience: Transform Your Pharmaceutical Brand. Read on for Patrick’s insights. You can also visit [link]. Read more » Copyright © 2006-2023 Pembroke Consulting, Inc. d/b/a Drug Channels Institute.

Drugs 78

Drugs Branding Manufacturing 78

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. That’s a lot of noise and confusion, so you need to insist that your agency does both usability testing, which includes measuring the brand favorability.

Branding 180

Branding Marketing Production Pharma Production 180

Drug Patent Watch

JUNE 3, 2021

Want insights into the biggest revenue-changing events? ? The post Get Your Certificate in Generic and Branded Drug Lifecycle Management appeared first on DrugPatentWatch - Make Better Decisions.

Branding 85

Branding Drugs Marketing Development 85

WCG Clinical

JUNE 12, 2023

June 12, 2023 — WCG, one of the world’s leading providers of solutions that measurably improve the quality, efficiency, and safety of clinical research, today announces the launch of its new brand identity. That’s the beauty of our new brand.” PRINCETON, N.J.,

Branding 80

Branding Clinical Trials Clinical Trials Clinical Research 80