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The drug industry continues to dare regulation

World of DTC Marketing

Pfizer and Merck have chosen to designate a select few generic manufacturers to produce cheaper versions of their drugs through the Medicines Patent Pool (MPP). The post The drug industry continues to dare regulation appeared first on World of DTC Marketing.com. ” More checks from PhRMA to politicians are coming up.

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Do generics producers have what it takes to tackle complex and specialty drugs?

Pharmaceutical Technology

As more competitors enter the market, the price of a treatment goes down, explains Stanford University professor of medicine Dr. Kevin Schulman. They are sometimes referred to as hybrid medicines by the European Medicines Agency (EMA). Drugs with an AB rating meet the required bioequivalence.

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