Marketing to physicians

World of DTC Marketing

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.

Your HCP marketing just became harder, a lot harder

World of DTC Marketing

The result of all this is going to be widely felt in HCP marketing. Pray­ing is less risky and maybe more ef­fi­ca­cious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin

DTC marketers disconnect from digital marketing

World of DTC Marketing

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art.

Time to rethink the objective of DTC marketing

World of DTC Marketing

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures

Pharma: The time is now for digital marketing

World of DTC Marketing

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.

DTC marketing is an oxymoron

World of DTC Marketing

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.

Is it time for DTC marketers to use a CMP?

World of DTC Marketing

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing

Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?

DTC Marketers job just got harder

World of DTC Marketing

” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.

Pharma’s move to digital Part 2 DTC Marketing

World of DTC Marketing

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them.

Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC

Achieving success in pharma marketing: The need for a personalized, omnichannel approach

Bio Pharma Dive

Personalized, insight-driven omnichannel marketing has never been more beneficial or important

Thrombocytopenia Drugs Market: What Newer Agents Are Expected To Enter The Market?


The launch of a novel drug in the market is not less than a celebration in the pharmaceutical and healthcare market; however, it also brings the real challenge of sustenance in the market. Similar is the picture of the Thrombocytopenia Drugs Market.

Moving pharma marketing from multichannel to omnichannel

Bio Pharma Dive

IQVIA experts weigh in on the importance of an omnichannel approach

The role of optimized omnichannel marketing in a challenging environment

Bio Pharma Dive

How can pharma marketers overcome today's cost-constrained, competitive environment

Strategies for Your Content Marketing to Have Greater Impact

World of DTC Marketing

It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. However, to win the content marketing game, you have to forget about the tactics that worked in the past.

DarshanTalks: Sales & Marketing Oversight – April 21, 2021

Pharma Marketing Network

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link].

Sales 56

Personalize your omnichannel marketing today and see the benefits tomorrow

Bio Pharma Dive

With virtual interactions here to stay, it's important that pharma marketers continue to embrace the digital world. Learn how a personalized, insights-led approach to marketing drives results

How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

What are the Market Drivers Fueling the Rare Disease Market?


Thus, it can be conveniently said that the Rare disease market, which was once barren land has now become fertile ground. First and foremost, the regulatory agencies were ready and willing, with ornaments in hand to decorate the Rare disease market with novel therapies.

Deep Dive: Market Access

Pharma Phorum

It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market.

DarshanTalks: Marketing & Medical Affairs – March 9, 2021

Pharma Marketing Network

Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical affairs. [link].

10 things DTC marketers should focus on in 2021

World of DTC Marketing

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email.

As pharma abandons the antibiotic market patients are at risk

World of DTC Marketing

A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market.

Do pharma marketers have a responsibility to the public?

World of DTC Marketing

IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a marketer, most of us, like a Jungian archetype, are true Communicators. The post Do pharma marketers have a responsibility to the public?

4 principles for the future of pharma marketing

Pharma Phorum

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. .

How Market Listening Can Help Drive Your Pharma Sales Funnel

Pharma Mirror

The need for on-the-fly access to real time industry insights, analytics and marketing trends is essential for reps, in. The post How Market Listening Can Help Drive Your Pharma Sales Funnel appeared first on Pharma Mirror Magazine. Pharma Interest Marketing Pharma marketing Sales

Sales 52

PM Society Training: Essentials of Pharmaceutical Marketing

Pharma Phorum

New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Overview of pharmaceutical marketing. Pharmaceutical marketing strategy concepts and tools. Effective market and competitor analysis.

The US biosimilar market: Predictions for 2021

Pharma Phorum

It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases.

Marketing to HCPs as We Emerge From the COVID-19 Pandemic

Intouch Solutions

The post Marketing to HCPs as We Emerge From the COVID-19 Pandemic appeared first on Intouch Solutions. Healthcare Marketing Content Marketing HCP Marketing Strategic Planning

2021 – UK market access prospects

Pharma Phorum

With a new year comes the opportunity to think ahead for the market access landscape for the coming year. 2020 was a big year for market access initiatives in the UK, many of which are only just starting, and their impact will come through in 2021 and beyond.

A year with COVID-19: The impact of data on pharma marketing

Bio Pharma Dive

Learn how three pharma brands used data to validate and adjust their promotional spend in 2020

Calling all pharma marketers

Pharma Times

The 2021 Marketer of the Year competition is well underway for entries and is looking for the best and brightest to join the ranks

Allocating Your B2B Marketing Budget In 2021


B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Email marketing .

COVID-19 and the digital pharma marketing revolution

Pharma Phorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

2021 market access prospects for Germany

Pharma Phorum

The market access landscape in Germany is particularly interesting in 2021, as a key component – AMNOG – is ten years old, and that milestone prompts reflections on what has worked well and what needs reform. In 2021 we might see the ripples from such policies come into the market.

Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 –

BioTech 365

Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 – Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 – DUBLIN–(BUSINESS WIRE)–The “Precision Medicine Market: Global Industry Analysis, Trends, Market Size, and Forecasts up … Continue reading → Business Wire

Emerging Research Continues To Transform Erythropoietic Protoporphyria Market Outlook


Hematopoietic stem cell transplantation is a curative option in the EPP treatment market, however, is not routinely done owing to safety concerns. Bone marrow transplantation has helped improve patient outcomes, however, the Erythropoietic protoporphyria market lacks a curative option. .

Hypofibrinogenemia Market: Limited Pipeline Therapies, Abundant Opportunities


The Hypofibrinogenemia market requires curative treatment options, new diagnostics methodologies for easier identification of high-risk patients, and safer, standard, and effective replacement therapy. Articles Hypofibrinogenemia Hypofibrinogenemia Market rare blood diseases Rare Disease

2021 market access prospects for Spain

Pharma Phorum

2021 will be the year when big market access changes – including the far wider use of health economic evaluation – are implemented in Spain. Proof will be in the pudding but health economics is primed to play a far bigger role in market access in 2021 in Spain.

Rheumatoid Arthritis: Causes, Risk Factors, Treatment Approaches and Market Landscape


As of now, there is no cure for Rheumatoid Arthritis; however, medication and supportive treatments options are available in the market that can manage its progression. As per the Delveinsight, the total prevalent cases of Rheumatoid Arthritis in the seven major markets (i.e

Communicating with HCPs via email

World of DTC Marketing

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Marketing to health care professionals eMail Marketing