Expert insights. Personalized for you.
Thus, it can be conveniently said that the Rare disease market, which was once barren land has now become fertile ground. First and foremost, the regulatory agencies were ready and willing, with ornaments in hand to decorate the Rare disease market with novel therapies. MORE
Personalized, insight-driven omnichannel marketing has never been more beneficial or important MORE
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures. MORE
IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a marketer, most of us, like a Jungian archetype, are true Communicators. The post Do pharma marketers have a responsibility to the public? MORE
The market access landscape in Germany is particularly interesting in 2021, as a key component – AMNOG – is ten years old, and that milestone prompts reflections on what has worked well and what needs reform. In 2021 we might see the ripples from such policies come into the market. MORE
It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. MORE
The post Marketing to HCPs as We Emerge From the COVID-19 Pandemic appeared first on Intouch Solutions. Healthcare Marketing Content Marketing HCP Marketing Strategic Planning MORE
The 2021 Marketer of the Year competition is well underway for entries and is looking for the best and brightest to join the ranks MORE
2021 will be the year when big market access changes – including the far wider use of health economic evaluation – are implemented in Spain. Proof will be in the pudding but health economics is primed to play a far bigger role in market access in 2021 in Spain. MORE
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC Marketing.com. MORE
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? MORE
The result of all this is going to be widely felt in HCP marketing. Praying is less risky and maybe more efficacious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder. MORE
DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures MORE
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. MORE
SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin MORE
5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing MORE
The launch of a novel drug in the market is not less than a celebration in the pharmaceutical and healthcare market; however, it also brings the real challenge of sustenance in the market. Similar is the picture of the Thrombocytopenia Drugs Market. MORE
COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. . MORE
You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art. MORE
It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market. MORE
How can pharma marketers overcome today's cost-constrained, competitive environment MORE
With a new year comes the opportunity to think ahead for the market access landscape for the coming year. 2020 was a big year for market access initiatives in the UK, many of which are only just starting, and their impact will come through in 2021 and beyond. MORE
More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians. MORE
As of now, there is no cure for Rheumatoid Arthritis; however, medication and supportive treatments options are available in the market that can manage its progression. As per the Delveinsight, the total prevalent cases of Rheumatoid Arthritis in the seven major markets (i.e MORE
Hematopoietic stem cell transplantation is a curative option in the EPP treatment market, however, is not routinely done owing to safety concerns. Bone marrow transplantation has helped improve patient outcomes, however, the Erythropoietic protoporphyria market lacks a curative option. . MORE
SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing MORE
It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. However, to win the content marketing game, you have to forget about the tactics that worked in the past. MORE
Learn how three pharma brands used data to validate and adjust their promotional spend in 2020 MORE
Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 – ResearchAndMarkets.com Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 – ResearchAndMarkets.com DUBLIN–(BUSINESS WIRE)–The “Precision Medicine Market: Global Industry Analysis, Trends, Market Size, and Forecasts up … Continue reading → Business Wire MORE
IQVIA experts weigh in on the importance of an omnichannel approach MORE
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link]. MORE
SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Marketing to health care professionals eMail Marketing MORE
” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. MORE
With virtual interactions here to stay, it's important that pharma marketers continue to embrace the digital world. Learn how a personalized, insights-led approach to marketing drives results MORE
B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Email marketing . MORE
OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. MORE
A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market. MORE
New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Overview of pharmaceutical marketing. Pharmaceutical marketing strategy concepts and tools. Effective market and competitor analysis. MORE
SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well. MORE
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email. MORE
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too. MORE
Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical affairs. [link]. MORE
The Hypofibrinogenemia market requires curative treatment options, new diagnostics methodologies for easier identification of high-risk patients, and safer, standard, and effective replacement therapy. Articles Hypofibrinogenemia Hypofibrinogenemia Market rare blood diseases Rare Disease MORE
The need for on-the-fly access to real time industry insights, analytics and marketing trends is essential for reps, in. The post How Market Listening Can Help Drive Your Pharma Sales Funnel appeared first on Pharma Mirror Magazine. Pharma Interest Marketing Pharma marketing Sales MORE
Marketing Related Topics World of DTC Marketing
MAY 13, 2021
More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.
World of DTC Marketing
JUNE 11, 2021
The result of all this is going to be widely felt in HCP marketing. Praying is less risky and maybe more efficacious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.
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World of DTC Marketing
MARCH 9, 2021
SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin
World of DTC Marketing
OCTOBER 9, 2020
You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art.
World of DTC Marketing
MAY 17, 2021
DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures
World of DTC Marketing
JANUARY 14, 2021
SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.
World of DTC Marketing
APRIL 22, 2021
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.
World of DTC Marketing
MARCH 10, 2021
SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing
World of DTC Marketing
DECEMBER 3, 2020
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?
World of DTC Marketing
DECEMBER 2, 2020
” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.
World of DTC Marketing
JANUARY 19, 2021
OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them.
World of DTC Marketing
JANUARY 18, 2021
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC Marketing.com.
Bio Pharma Dive
OCTOBER 7, 2020
Personalized, insight-driven omnichannel marketing has never been more beneficial or important
Delveinsight
JANUARY 22, 2021
The launch of a novel drug in the market is not less than a celebration in the pharmaceutical and healthcare market; however, it also brings the real challenge of sustenance in the market. Similar is the picture of the Thrombocytopenia Drugs Market.
Bio Pharma Dive
JUNE 7, 2021
IQVIA experts weigh in on the importance of an omnichannel approach
Bio Pharma Dive
DECEMBER 18, 2020
How can pharma marketers overcome today's cost-constrained, competitive environment
World of DTC Marketing
MAY 13, 2021
It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. However, to win the content marketing game, you have to forget about the tactics that worked in the past.
Pharma Marketing Network
APRIL 21, 2021
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link].
Bio Pharma Dive
JANUARY 19, 2021
With virtual interactions here to stay, it's important that pharma marketers continue to embrace the digital world. Learn how a personalized, insights-led approach to marketing drives results
World of DTC Marketing
AUGUST 9, 2020
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.
Delveinsight
MARCH 1, 2021
Thus, it can be conveniently said that the Rare disease market, which was once barren land has now become fertile ground. First and foremost, the regulatory agencies were ready and willing, with ornaments in hand to decorate the Rare disease market with novel therapies.
Pharma Phorum
APRIL 30, 2021
It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market.
Pharma Marketing Network
MARCH 17, 2021
Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical affairs. [link].
World of DTC Marketing
JANUARY 4, 2021
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email.
World of DTC Marketing
MARCH 3, 2021
A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market.
World of DTC Marketing
MARCH 16, 2021
IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a marketer, most of us, like a Jungian archetype, are true Communicators. The post Do pharma marketers have a responsibility to the public?
Pharma Phorum
FEBRUARY 16, 2021
COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. .
Pharma Mirror
APRIL 14, 2021
The need for on-the-fly access to real time industry insights, analytics and marketing trends is essential for reps, in. The post How Market Listening Can Help Drive Your Pharma Sales Funnel appeared first on Pharma Mirror Magazine. Pharma Interest Marketing Pharma marketing Sales
Pharma Phorum
JUNE 2, 2021
New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Overview of pharmaceutical marketing. Pharmaceutical marketing strategy concepts and tools. Effective market and competitor analysis.
Pharma Phorum
JANUARY 28, 2021
It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases.
Intouch Solutions
APRIL 6, 2021
The post Marketing to HCPs as We Emerge From the COVID-19 Pandemic appeared first on Intouch Solutions. Healthcare Marketing Content Marketing HCP Marketing Strategic Planning
Pharma Phorum
JANUARY 12, 2021
With a new year comes the opportunity to think ahead for the market access landscape for the coming year. 2020 was a big year for market access initiatives in the UK, many of which are only just starting, and their impact will come through in 2021 and beyond.
Bio Pharma Dive
MARCH 29, 2021
Learn how three pharma brands used data to validate and adjust their promotional spend in 2020
Pharma Times
APRIL 29, 2021
The 2021 Marketer of the Year competition is well underway for entries and is looking for the best and brightest to join the ranks
XTalks
FEBRUARY 2, 2021
B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Email marketing .
Pharma Phorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.
Pharma Phorum
FEBRUARY 23, 2021
The market access landscape in Germany is particularly interesting in 2021, as a key component – AMNOG – is ten years old, and that milestone prompts reflections on what has worked well and what needs reform. In 2021 we might see the ripples from such policies come into the market.
BioTech 365
JUNE 16, 2021
Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 – ResearchAndMarkets.com Global Precision Medicine Market Analysis, Trends, Market Size, and Forecasts 2021-2026 – ResearchAndMarkets.com DUBLIN–(BUSINESS WIRE)–The “Precision Medicine Market: Global Industry Analysis, Trends, Market Size, and Forecasts up … Continue reading → Business Wire
Delveinsight
FEBRUARY 22, 2021
Hematopoietic stem cell transplantation is a curative option in the EPP treatment market, however, is not routinely done owing to safety concerns. Bone marrow transplantation has helped improve patient outcomes, however, the Erythropoietic protoporphyria market lacks a curative option. .
Delveinsight
FEBRUARY 18, 2021
The Hypofibrinogenemia market requires curative treatment options, new diagnostics methodologies for easier identification of high-risk patients, and safer, standard, and effective replacement therapy. Articles Hypofibrinogenemia Hypofibrinogenemia Market rare blood diseases Rare Disease
Pharma Phorum
FEBRUARY 24, 2021
2021 will be the year when big market access changes – including the far wider use of health economic evaluation – are implemented in Spain. Proof will be in the pudding but health economics is primed to play a far bigger role in market access in 2021 in Spain.
Delveinsight
DECEMBER 2, 2020
As of now, there is no cure for Rheumatoid Arthritis; however, medication and supportive treatments options are available in the market that can manage its progression. As per the Delveinsight, the total prevalent cases of Rheumatoid Arthritis in the seven major markets (i.e
World of DTC Marketing
JUNE 2, 2021
SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Marketing to health care professionals eMail Marketing
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