Noxopharm cancer drug secures Orphan Drug Designation from FDA

Outsourcing Pharma

Markets & RegulationsThe Australian biotechnology company has been granted ODD status from the agency for Veyonda, a therapy intended for the treatment of soft-tissue sarcoma.

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Why DTC isn’t, and is, marketing

World of DTC Marketing

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. However, DTC marketing is different, much different.

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Influencer marketing in pharma

World of DTC Marketing

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Can pharma leverage influencer marketing? As social media has become a more integrated part of our lives, influencer marketing has exploded.

HCPs sound off on pharma marketing

World of DTC Marketing

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market.

Omnichannel marketing is the answer but what’s the question?

World of DTC Marketing

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers.

Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin

DTC Marketing strategy must be fluid

World of DTC Marketing

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time.

Marketing to physicians

World of DTC Marketing

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.

DTC marketers addicted to TV

World of DTC Marketing

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx.

Why online marketing is so essential for pharma

World of DTC Marketing

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand.

The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.

DTC marketing is an oxymoron

World of DTC Marketing

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.

The biggest transformation in pharma marketing since DTC

World of DTC Marketing

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives.

A new era of pharma marketing?

World of DTC Marketing

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing?

DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Focus on patients Health information online Prescription drug DTC marketing DTC Survey

DTC marketers disconnect from digital marketing

World of DTC Marketing

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art.

Pharma: The time is now for digital marketing

World of DTC Marketing

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.

Key metrics or DTC marketers

World of DTC Marketing

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site.

It’s time to get back to basics in DTC marketing

World of DTC Marketing

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.

Your HCP marketing just became harder, a lot harder

World of DTC Marketing

The result of all this is going to be widely felt in HCP marketing. Pray­ing is less risky and maybe more ef­fi­ca­cious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.

Ten pharma digital marketing facts

World of DTC Marketing

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing

Is it time for DTC marketers to use a CMP?

World of DTC Marketing

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing

How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?

Time to rethink the objective of DTC marketing

World of DTC Marketing

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures

For biotechs to attract investors think like marketers

World of DTC Marketing

Biotechs need to think like marketers to cut through the noise and attract investors. CEOs have to think like marketers to cut through the clutter with all the biotech startups out there. Biotech startups are hurting for money as investments in biotech startups start to decline.

Pharma’s move to digital Part 2 DTC Marketing

World of DTC Marketing

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them.

10 things DTC marketers should focus on in 2021

World of DTC Marketing

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email.

DTC Marketers job just got harder

World of DTC Marketing

” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.

The futility of banner ads

World of DTC Marketing

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.”

Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC Marketing.com.

Should you change your DTC marketing buckets?

World of DTC Marketing

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics.

Uniqueness if pharma DTC

World of DTC Marketing

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. Do DTC marketers have a patient map to show the key touchpoints and where DTC marketing can provide the best ROI?

What DTC marketers can learn from people who refuse a COVID vaccination

World of DTC Marketing

DTC marketers need to be more forthcoming when it comes to drug trials and side effects. So how should DTC marketers view this? DTC marketers will have to work harder to earn the trust of online health seekers, and they should also monitor the news to determine threats to their brands.

The fairytale of DTC TV ads

World of DTC Marketing

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example.

What’s the most significant change in DTC?

World of DTC Marketing

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. DTC marketers should map the journey from awareness to asking for an Rx that includes a parallel map for HCPs. What will DTC marketers do then?

DTC as part of an integrated strategy

World of DTC Marketing

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A pharma company that silos DTC from HCP marketing people is disadvantaged. While living in Boston, I was asked to talk to a class of medical students about DTC marketing.

What DTC marketers can learn from people who refuse vaccines

World of DTC Marketing

DTC marketers should take note of these concerns, especially around the launch of new drugs. If you’re a DTC marketer and launching a new drug, you need to amend your marketing plans to address side effects and the approval process.

Amid market turbulence, a Flagship startup pushes off an IPO with a new fundraise

Bio Pharma Dive

Senda Biosciences decided to raise a $123 million Series C round rather than test public markets with an initial offering, its top executive said

Overcoming inertia: Adopting omnichannel marketing for pharma

Bio Pharma Dive

Pharmaceutical companies are increasingly attracted to the idea of replacing the current multichannel marketing focus with an omnichannel marketing approach.

Strategies for Your Content Marketing to Have Greater Impact

World of DTC Marketing

It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. However, to win the content marketing game, you have to forget about the tactics that worked in the past.

A realistic view of healthcare in 2022

World of DTC Marketing

4our: TV will still be the first choice for DTC marketers – TV is excellent a creating awareness, but the reach and frequency models need adjustment. Some of the questions I get from senior marketing people leave me speechless.

DarshanTalks: Sales & Marketing Oversight – April 21, 2021

Pharma Marketing Network

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link].

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