Influencer marketing in pharma

World of DTC Marketing

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Can pharma leverage influencer marketing? As social media has become a more integrated part of our lives, influencer marketing has exploded.

Omnichannel marketing is the answer but what’s the question?

World of DTC Marketing

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers.


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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin

The biggest transformation in pharma marketing since DTC

World of DTC Marketing

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives.

4 Silver Linings of the Chaotic Ocean Freight Market

Speaker: Peter Tirschwell, Chris Stauber, Sarah Barnes Humphrey, and Audrey Ross

Join this webinar exploring the silver linings that have emerged from the chaotic ocean freight market. The discussion will highlight solutions that prioritize digitization and build a more efficient international supply chain. Jan 25 at 10am CT.

Marketing to physicians

World of DTC Marketing

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.

The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.

Key metrics or DTC marketers

World of DTC Marketing

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site.

It’s time to get back to basics in DTC marketing

World of DTC Marketing

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.

DTC marketing is an oxymoron

World of DTC Marketing

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.

DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Focus on patients Health information online Prescription drug DTC marketing DTC Survey

Lessons in Supply Chain Digitization from PepsiCo and Conagra

Speaker: Craig Weiss, ConAgra Brands; Mari Roberts PepsiCo; and Matt Elenjickal, FourKites

Supply chain digitalization is key to success as market volatility, widespread disruption & stiff competition for consumer dollars puts pressure on every aspect of the supply chain. Register to hear how 2 global brands are accelerating digital transformation and increasing efficiency & automation throughout their operations.

Overcoming inertia: Adopting omnichannel marketing for pharma

Bio Pharma Dive

Pharmaceutical companies are increasingly attracted to the idea of replacing the current multichannel marketing focus with an omnichannel marketing approach.

Pharma: The time is now for digital marketing

World of DTC Marketing

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.

Your HCP marketing just became harder, a lot harder

World of DTC Marketing

The result of all this is going to be widely felt in HCP marketing. Pray­ing is less risky and maybe more ef­fi­ca­cious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.

Ten pharma digital marketing facts

World of DTC Marketing

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing

Time to rethink the objective of DTC marketing

World of DTC Marketing

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures

3 Ways End-to-End Visibility Helps Minimize the Risks of Ocean Freight

Download this playbook to learn how end-to-end visibility helps to mitigate risk associated with the ocean freight market.

Is it time for DTC marketers to use a CMP?

World of DTC Marketing

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing

Social health: The future of healthcare marketing

Bio Pharma Dive

Approximately 79% of patients look to connect through social media to find answers to their health questions

Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?

How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

Modernizing Pharmaceutical Supply Chains

Speaker: Nimesh Patel, Gregory Demitrack, and Sarah Barnes Humphrey

Register for our upcoming webinar to better understand the state of the pharmaceutical supply chain. FourKites partnered with Accenture to survey supply chain executives working in pharmaceuticals, biotech, cell and gene therapy, medtech, and other related industries.

The Considered pharmaceutical marketing experiment

Pharma Phorum

COVID-19 has changed everything – at least that’s David Hunt’s plan for pharmaceutical marketing. The former CEO of Havas Lynx recently launched a new agency in the US called The Considered, with the intent to break the traditional pharma marketing rules and shake up the industry.

Pharma’s move to digital Part 2 DTC Marketing

World of DTC Marketing

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them.

Despite restrictions, recreational cannabis companies use marketing that appeals to adolescents: Study


Social & Behavioral Science adolescents appeals cannabis companies Marketing recreational restrictions study

DTC Marketers job just got harder

World of DTC Marketing

” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.

Bluebird resumes marketing gene therapy in Europe

Bio Pharma Dive

Zynteglo sales have been on hold since February, when a patient in a clinical trial of another, related Bluebird medicine developed leukemia

Personalize your omnichannel marketing today and see the benefits tomorrow

Bio Pharma Dive

With virtual interactions here to stay, it's important that pharma marketers continue to embrace the digital world. Learn how a personalized, insights-led approach to marketing drives results

Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC

EQRx builds case for cancer drug it hopes can disrupt market

Bio Pharma Dive

Study results show EQRx's drug, which it means to position as a lower-cost alternative to widely used cancer immunotherapies, extended the lives of lung cancer patients. But it's unclear whether that will be enough to sway the FDA

Should you change your DTC marketing buckets?

World of DTC Marketing

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics.

10 things DTC marketers should focus on in 2021

World of DTC Marketing

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email.

Achieving success in pharma marketing: The need for a personalized, omnichannel approach

Bio Pharma Dive

Personalized, insight-driven omnichannel marketing has never been more beneficial or important

DarshanTalks: Sales & Marketing Oversight – April 21, 2021

Pharma Marketing Network

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link].

Sales 77

Moving pharma marketing from multichannel to omnichannel

Bio Pharma Dive

IQVIA experts weigh in on the importance of an omnichannel approach

The role of optimized omnichannel marketing in a challenging environment

Bio Pharma Dive

How can pharma marketers overcome today's cost-constrained, competitive environment

Deep Dive: Market Access

Pharma Phorum

It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market.

nTIDE December 2021 COVID Update: Unemployment trends lower for people with disabilities as pandemic continues to affect labor market


Social & Behavioral Science affect continues COVID December disabilities labor market nTIDE pandemic people trends Unemployment Update

IQVIA Omnichannel Navigator: A platform for informing smarter marketing decisions

Bio Pharma Dive

This year, the pharmaceutical industry will spend more on its promotional activities than any year before. It’s estimated that the total U.S. promotional spend for 2021 will be around $30 billion

4 ways emerging pharma companies can harness marketing content

Pharma Phorum

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having fewer resources than bigger firms. The post 4 ways emerging pharma companies can harness marketing content appeared first on.

What DTC marketers can learn from people who refuse vaccines

World of DTC Marketing

DTC marketers should take note of these concerns, especially around the launch of new drugs. If you’re a DTC marketer and launching a new drug, you need to amend your marketing plans to address side effects and the approval process.

A realistic view of healthcare in 2022

World of DTC Marketing

4our: TV will still be the first choice for DTC marketers – TV is excellent a creating awareness, but the reach and frequency models need adjustment. Some of the questions I get from senior marketing people leave me speechless.