Expert insights. Personalized for you.
You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. MORE
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures. MORE
Personalized, insight-driven omnichannel marketing has never been more beneficial or important MORE
IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a marketer, most of us, like a Jungian archetype, are true Communicators. The post Do pharma marketers have a responsibility to the public? MORE
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. MORE
Europe market has proved so hostile to gene therapies when it comes to pricing and reimbursement for gene therapies that bluebird bio has decided to quit the market altogether, according to Andrew Obenshain, president of its severe genetic diseases unit. MORE
It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. MORE
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC Marketing.com. MORE
Approximately 79% of patients look to connect through social media to find answers to their health questions MORE
DTC marketers should take note of these concerns, especially around the launch of new drugs. If you’re a DTC marketer and launching a new drug, you need to amend your marketing plans to address side effects and the approval process. MORE
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? MORE
The result of all this is going to be widely felt in HCP marketing. Praying is less risky and maybe more efficacious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder. MORE
DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures MORE
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. MORE
SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin MORE
An industry study from the producer of CPhI North America shows the pandemic and other factors are contributing to a very dynamic pharmaceutical market. Markets & Regulations MORE
The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Focus on patients Health information online Prescription drug DTC marketing DTC Survey MORE
5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing MORE
DTC marketers need to be more forthcoming when it comes to drug trials and side effects. So how should DTC marketers view this? DTC marketers will have to work harder to earn the trust of online health seekers, and they should also monitor the news to determine threats to their brands. MORE
You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art. MORE
It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market. MORE
How can pharma marketers overcome today's cost-constrained, competitive environment MORE
SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. MORE
The health science unit at Nestlé may pay more than $500 million to secure rights in the U.S. and Canada for SER-109, a spore-filled capsule meant for patients with recurrent C. diff infections MORE
More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians. MORE
Pharmaceutical companies are increasingly attracted to the idea of replacing the current multichannel marketing focus with an omnichannel marketing approach. MORE
Chemistry AND Physics grant hemp market million Oregon Receives State study westernCORVALLIS, Ore. Oregon State University’s Global Hemp Innovation Center has been awarded a $10 million grant from the U.S. MORE
SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing MORE
Zynteglo sales have been on hold since February, when a patient in a clinical trial of another, related Bluebird medicine developed leukemia MORE
It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. However, to win the content marketing game, you have to forget about the tactics that worked in the past. MORE
However, in 2017 the treatment paradigm in the Peanut allergy therapy market transformed to incorporate different treatment approaches and pharmacotherapies. The study revolutionized the therapy recommendations in the Peanut allergy therapy market. MORE
Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having fewer resources than bigger firms. The post 4 ways emerging pharma companies can harness marketing content appeared first on. MORE
At Intouch, we believe in modern marketing , and we help our clients by investigating and building a plan to increase their levels of readiness – focusing on what makes sense to do in the right order to make the most impact. Interested in bringing a modern marketing approach to your brand? MORE
IQVIA experts weigh in on the importance of an omnichannel approach MORE
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link]. MORE
” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019. MORE
With virtual interactions here to stay, it's important that pharma marketers continue to embrace the digital world. Learn how a personalized, insights-led approach to marketing drives results MORE
B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Email marketing . MORE
OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. MORE
A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market. MORE
SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well. MORE
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email. MORE
Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical affairs. [link]. MORE
The present Myocardial infarction treatment market comprises Antiplatelet agents, Anticoagulants, Vasodilators, Beta Blockers, Lipid-lowering drug/ Statins, ACE inhibitors, ARBs (Angiotensin-II receptor Blockers), and Calcium channel blockers. MORE
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World of DTC Marketing
MARCH 9, 2021
SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. Prescription drug DTC marketing eMail Marketin
World of DTC Marketing
MAY 13, 2021
More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians.
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World of DTC Marketing
JULY 21, 2021
SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does.
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Pharmaceutical companies are increasingly attracted to the idea of replacing the current multichannel marketing focus with an omnichannel marketing approach.
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You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site.
World of DTC Marketing
AUGUST 4, 2021
The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Focus on patients Health information online Prescription drug DTC marketing DTC Survey
World of DTC Marketing
APRIL 22, 2021
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.
World of DTC Marketing
JANUARY 14, 2021
SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. Digital not only applies to DTC but to HCP marketing as well.
World of DTC Marketing
JUNE 11, 2021
The result of all this is going to be widely felt in HCP marketing. Praying is less risky and maybe more efficacious” The post Your <strong>HCP</strong> marketing just became harder, a lot harder.
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Approximately 79% of patients look to connect through social media to find answers to their health questions
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DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Prescription drug DTC marketing DTC Marketing Futures
World of DTC Marketing
MARCH 10, 2021
SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. ” In House Digital Marketing. As I See It Digital marketing
World of DTC Marketing
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5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing
World of DTC Marketing
DECEMBER 3, 2020
Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors?
World of DTC Marketing
JANUARY 19, 2021
OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them.
World of DTC Marketing
AUGUST 25, 2021
SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics.
World of DTC Marketing
DECEMBER 2, 2020
” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. Before COVID-19, the United States telehealth market was estimated at about $3 billion with 11% of consumers using telehealth in 2019.
World of DTC Marketing
AUGUST 9, 2020
Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.
Bio Pharma Dive
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Zynteglo sales have been on hold since February, when a patient in a clinical trial of another, related Bluebird medicine developed leukemia
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With virtual interactions here to stay, it's important that pharma marketers continue to embrace the digital world. Learn how a personalized, insights-led approach to marketing drives results
World of DTC Marketing
JANUARY 18, 2021
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. The post Pharma’s move to digital Part 1 HCP Marketing appeared first on World of DTC Marketing.com.
World of DTC Marketing
SEPTEMBER 27, 2021
DTC marketers should take note of these concerns, especially around the launch of new drugs. If you’re a DTC marketer and launching a new drug, you need to amend your marketing plans to address side effects and the approval process.
World of DTC Marketing
JANUARY 4, 2021
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email.
Bio Pharma Dive
JUNE 7, 2021
IQVIA experts weigh in on the importance of an omnichannel approach
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The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Featured Pharma Marketing Podcasts Podcasts[link].
Pharma Phorum
SEPTEMBER 8, 2021
Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having fewer resources than bigger firms. The post 4 ways emerging pharma companies can harness marketing content appeared first on.
Pharma Phorum
APRIL 30, 2021
It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market.
Bio Pharma Dive
OCTOBER 7, 2020
Personalized, insight-driven omnichannel marketing has never been more beneficial or important
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An industry study from the producer of CPhI North America shows the pandemic and other factors are contributing to a very dynamic pharmaceutical market. Markets & Regulations
World of DTC Marketing
JULY 19, 2021
DTC marketers need to be more forthcoming when it comes to drug trials and side effects. So how should DTC marketers view this? DTC marketers will have to work harder to earn the trust of online health seekers, and they should also monitor the news to determine threats to their brands.
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How can pharma marketers overcome today's cost-constrained, competitive environment
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The present Myocardial infarction treatment market comprises Antiplatelet agents, Anticoagulants, Vasodilators, Beta Blockers, Lipid-lowering drug/ Statins, ACE inhibitors, ARBs (Angiotensin-II receptor Blockers), and Calcium channel blockers.
Bio Pharma Dive
JULY 1, 2021
The health science unit at Nestlé may pay more than $500 million to secure rights in the U.S. and Canada for SER-109, a spore-filled capsule meant for patients with recurrent C. diff infections
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Chemistry AND Physics grant hemp market million Oregon Receives State study westernCORVALLIS, Ore. Oregon State University’s Global Hemp Innovation Center has been awarded a $10 million grant from the U.S.
World of DTC Marketing
MAY 13, 2021
It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. However, to win the content marketing game, you have to forget about the tactics that worked in the past.
Pharma Phorum
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It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases.
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B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Email marketing .
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However, in 2017 the treatment paradigm in the Peanut allergy therapy market transformed to incorporate different treatment approaches and pharmacotherapies. The study revolutionized the therapy recommendations in the Peanut allergy therapy market.
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Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical affairs. [link].
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Europe market has proved so hostile to gene therapies when it comes to pricing and reimbursement for gene therapies that bluebird bio has decided to quit the market altogether, according to Andrew Obenshain, president of its severe genetic diseases unit.
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World of DTC Marketing
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A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market.
World of DTC Marketing
MARCH 16, 2021
IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a marketer, most of us, like a Jungian archetype, are true Communicators. The post Do pharma marketers have a responsibility to the public?
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