DTC marketers disconnect from digital marketing

World of DTC Marketing

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. When launching a new drug you should be getting weekly reach and awareness reports from your market research people. Marketing is not science; it’s an art.

Ten pharma digital marketing facts

World of DTC Marketing

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. They should be integrated fully with the brand especially when it comes to market research findings. As I See It Bad Pharma Digital marketing

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Achieving success in pharma marketing: The need for a personalized, omnichannel approach

Bio Pharma Dive

Personalized, insight-driven omnichannel marketing has never been more beneficial or important

How pharma digital marketing can excel

World of DTC Marketing

Pharma digital marketing has been lagging behind key trends for a long while. Let’s face it, pharma organizations are not made for speed while digital marketing is all about “now” Digital marketing is also about experimentation and learning from successes as well as failures.

CPhI: Dramatic changes ahead for the generics market

Outsourcing Pharma

Markets & RegulationsTechnology impacting generic drugs include artificial intelligence, telemedicine, fraud-preventing digital solutions and more, according to a report.

What Every Healthcare Marketer Needs to Know About Inclusive Marketing

Intouch Solutions

Marketing that accurately reflects the population matters more than ever. In this POV, senior RM strategist Chanel Hemphill discusses best practices for marketing to the Black community. Blog Featured Blog Healthcare Marketing COVID-19 Inclusion & Diversity Strategic Planning

3 ways pharma marketers can draw inspiration from digitally-native brands

Pharma Phorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”.

FDA moves to pull preterm birth drug from market

Bio Pharma Dive

AMAG Pharma, the maker of Makena, said the company disagreed with the FDA's proposal and plans to evaluate its options following a failed study

Finding and Evaluating Generic Drug Market Entry Opportunities

Drug Patent Watch

The post Finding and Evaluating Generic Drug Market Entry Opportunities appeared first on DrugPatentWatch - Make Better Decisions. Here is a copy of the talk I gave at the recent Marcusevans 13th Portfolio Management and Pipeline Optimization for Generics.

CanSino rides coronavirus vaccine progress to lucrative Shanghai market debut

Bio Pharma Dive

The biotech, which has quickly advanced its coronavirus shot to late-stage trials, raised nearly $750 million through the listing

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Re: Imagine Pharma Marketing, November 9-11, 2020 VIRTUAL EVENT

Pharma Marketing Network

Re: Imagine Pharma Marketing | November 9-11 | 2020 VIRTUAL EVENT. COVID has forced change – and even small wins – in this turbulent time period, and it is vital to understand what tools and tactics that are transient and which are long lasting digital marketing/commercial transformations.

What can pharma marketing learn from other regulated industries?

Pharma Phorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Personalising marketing content.

Global Benzocaine Market to Surpass US$ 155.3 Million by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#Benzocaine–According to Coherent Market Insights, the global benzocaine market is estimated to be valued at US$ 128.9

Global Gelatin Market 2020-2024: Post-Pandemic Industry Planning Structure | Technavio

BioTech 365

Ewald-Gelatine GmbH and Gelita AG will emerge as major gelatin market participants during 2020-2024 LONDON–(BUSINESS WIRE)–#GelatinMarket–The gelatin market is expected to grow by 248.81

Liquid Biopsy Market | COVID-19 Recovery and Growth Opportunities | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#GlobalLiquidBiopsyMarket–The liquid biopsy market is poised to grow by USD 4.02 The report on the liquid biopsy market provides a holistic update, market size and … Continue reading → Business Wire

Global Monoclonal Antibodies Market to Surpass US$ 368.8 Billion by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#Antibodies–According to Coherent Market Insights, the global monoclonal antibodies market is estimated to be valued at US$ 143.5

Global Buprenorphine Market to Surpass US$ 10,898.8 Million by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#Analgesic–According to Coherent Market Insights, the global buprenorphine market is estimated to be valued at US$ 3,681.9

Dravet Syndrome Treatment Market | Market to Grow by Over USD 396 Million During 2020-2024 | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#DravetSyndromeTreatmentMarket–The Dravet syndrome treatment market is set to grow by USD 396.15 million accelerating at a CAGR of over 9%, during the period spanning over 2020-2024.

Global Amitriptyline Market to Surpass US$ 762.6 Million by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#Amitriptyline–According to Coherent Market Insights, the global amitriptyline market is estimated to be valued at US$ 527.4

COVID-19 Recovery Analysis: Protein Expression Market | Increasing Advances in Proteomics Research to Boost Market Growth | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#GlobalProteinExpressionMarket–Technavio has been monitoring the protein expression market and it is poised to grow by USD 1.63

Finding and Evaluating Generic Market Entry Opportunities

Drug Patent Watch

I’ll be giving a talk on Finding and Evaluating Market Entry Opportunities for a Better ROI at the upcoming 13th Portfolio Management & Pipeline Optimization for Generics on September 30th.….

Global Neurovascular Devices Market to Surpass US$ 3,180.7 Million by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#NeurovascularDevices–According to Coherent Market Insights, the global neurovascular devices market is estimated to be valued at US$ 2,340.4

6 Keys to Post-Pandemic Success: Highlights from the “Pharma Marketing USA” Conference

Intouch Solutions

The virtual Pharma Marketing USA conference was held recently and comprised two days of programming on “ensuring transformation continues after COVID-19.” The post 6 Keys to Post-Pandemic Success: Highlights from the “Pharma Marketing USA” Conference appeared first on Intouch Solutions.

Testosterone Replacement Therapy Market | Market to Witness Increased Demand for Injectables Through 2024 | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#GlobalTestosteroneReplacementTherapyMarket–The testosterone replacement therapy market size is set to grow by USD 113.54

Global Companion Diagnostic Market to Surpass US$ 12,114.6 Million by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#CompanionDiagnostic–According to Coherent Market Insights, the global companion diagnostic market is estimated to be valued at US$ 3,481.2

Global Antifungal Drugs Market to Surpass US$ 13,132.8 Mn by 2027, Says Coherent Market Insights (CMI)

BioTech 365

SEATTLE–(BUSINESS WIRE)–#AntifungalDrugs–According to Coherent Market Insights, the global antifungal drugs market is estimated to be valued at US$ 11,591.0

Rejections and Withdrawals: Familial Chylomicronemia Syndrome Market Needs a Therapy Effective Enough, Affordable Enough

Delveinsight

The current Familial chylomicronemia syndrome market is mainly dominated by traditional TG-lowering agents, and as per DelveInsight analysis, the market worth was estimated to be USD 1.0 Familial Chylomicronemia Syndrome Market. Similar is the case with Japan FCS market.

Europe Hemophilia Market and Competitive Landscape Report 2020: Pipeline, Epidemiology, Market Valuations, Drug Sales, Market Forecast, Drug Forecasts, and Market Shares 2016-2024 – ResearchAndMarkets.com

BioTech 365

DUBLIN–(BUSINESS WIRE)–The “Europe Hemophilia Market and Competitive Landscape – 2020” report has been added to ResearchAndMarkets.com’s offering. Europe Hemophilia Market and Competitive Landscape – 2020, provides comprehensive insights into the Hemophilia pipeline, epidemiology, market valuations, drug sales, market forecast, drug … Continue reading → Business Wire

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Amniotic Membrane Market | Need for Biocompatible Scaffolds to Boost the Market Growth | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#AmnioticMembraneMarket–The amniotic membrane market size is poised to grow by USD 1.48 billion during 2020-2024, progressing at a CAGR of over 13% throughout the forecast period, according to the latest report by Technavio.

With latest data, a gene therapy for a deadly brain disease inches closer to market

Bio Pharma Dive

The results keep Bluebird Bio on track to seek approval of the experimental treatment, known as eli-cel, in Europe later this year and in the U.S. in 2021

Combination Product Expertise and Target Market Knowledge Create Commercial Success

Camargo

By identifying the proper product category, we worked with an international company to correctly reposition its drug-device combination product for FDA approval and drive market penetration. The post Combination Product Expertise and Target Market Knowledge Create Commercial Success appeared first on Camargo.

New Hopes; New Horizons: Gastroparesis Market Has Mighty Treatment Options On Its Sleeves

Delveinsight

The Gastroparesis market size in the 7MM was found to be USD 3,170.01 The poor diagnosis rate of the disease is another unmet need prevailing in the Gastroparesis market. However, for moderate-to-severe cases, medications exist in the gastroparesis market that proffers relief.

Ceramics Membrane Market | Growing Demand from the Pharmaceutical Sector to Boost the Market Growth | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#CeramicMembraneMarket–The global ceramics membrane market size is poised to grow by USD 3.1 billion during 2020-2024, progressing at a CAGR of almost 12% throughout the forecast period, according to the latest report by Technavio.

Cervical Cancer Therapeutics Market | Rising Prevalence of Cervical Cancer to Boost the Market Growth | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#CervicalCancerTherapeuticsMarket–The global cervical cancer therapeutics market size is poised to grow by USD 1.06

Chloroquine Market | Increasing Prevalence of Malaria to Boost the Market Growth | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#ChloroquineMarket–The global chloroquine market size is poised to grow by USD 86.12 million during 2020-2024, progressing at a CAGR of almost 3% throughout the forecast period, according to the latest report by Technavio.

Foundation Medicine wins FDA OK for pan-tumor test as liquid biopsy market heats up

Bio Pharma Dive

The approval for the FoundationOne Liquid CDx follows the agency's nod earlier this month for Guardant Health's next-generation sequencing diagnostic

Sanitary Valves Market | Evolving Opportunities amid Pandemic | Technavio

BioTech 365

LONDON–(BUSINESS WIRE)–#GlobalSanitaryValvesMarket–The new sanitary valves market research from Technavio indicates neutral growth in the short term as the business impact of COVID-19 spreads. Get detailed insights on the COVID-19 pandemic Crisis and Recovery analysis of the sanitary valves market.

UK market sees additional Herceptin biosimilar

BioPharma Reporter

Markets & RegulationsAccord Healthcare has announced the launch of a Herceptin biosimilar in the UK. Zercepac is the first monoclonal antibody (mAb) and fourth biosimilar launched by the company in Europe.

Europe Uveitis Market and Competitive Landscape Report 2020: Pipeline, Epidemiology, Market Valuations, Treatment Options, Drug Sales, Market Forecast, Drug Forecasts, and Market Shares 2016-2024 – ResearchAndMarkets.com

BioTech 365

DUBLIN–(BUSINESS WIRE)–The “Europe Uveitis Market and Competitive Landscape – 2020” report has been added to ResearchAndMarkets.com’s offering. The research report Europe Uveitis Market and Competitive Landscape – 2020, provides comprehensive insights into the Uveitis pipeline, epidemiology, market valuations, drug sales, … Continue reading → Business Wire

Europe Actinic Keratosis Market and Competitive Landscape 2020: Pipeline, Epidemiology, Market Valuations, Treatment Options, Drug Sales, Market Forecast, Drug Forecasts, and Market Shares 2016-2024 – ResearchAndMarkets.com

BioTech 365

DUBLIN–(BUSINESS WIRE)–The “Europe Actinic Keratosis Market and Competitive Landscape – 2020” report has been added to ResearchAndMarkets.com’s offering. Europe Actinic Keratosis Market and Competitive Landscape – 2020, provides comprehensive insights into the Actinic Keratosis pipeline, epidemiology, market valuations, drug sales, … Continue reading → Business Wire

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