article thumbnail

Emotional empathy is driving brand equity

pharmaphorum

We see the dedication of healthcare workers – or of the shelf-filler in our local store – and we are moved to thank them and to make our own contribution. Kaletra (also known as Aluvia) contains anti-viral components that block virus replication. Something we want to receive and something we want to give. AbbVie has donated $1.5

Branding 110