How brands can tap into wellness – lessons from influencers
Bio Pharma Dive
NOVEMBER 21, 2022
Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors
Branding Related Topics 
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Have you checked your brand’s temperature?
Pharma Phorum
DECEMBER 14, 2020
In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? How healthy is your brand? The best treatment for brand diseases is ‘action copywriting’. of the brand.
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Emotional empathy is driving brand equity
Pharma Phorum
AUGUST 13, 2020
How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. Non-pharma brands leading by example.
Pharmaceutical OTC brands are being outcompeted by private-label OTC brands in retail and e-commerce marketplaces
Bio Pharma Dive
FEBRUARY 28, 2022
Self-care and the resulting increased use of over-the-counter (OTC) medications is a growing global trend
New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 29, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 28, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
FEBRUARY 16, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. There are nine… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.
Gift cards from politicalized brands dampen recipients’ gratitude
Scienmag
JUNE 27, 2022
When liberals and conservatives receive gift cards for politicized brands that clash with their own views, they are less appreciative of the gift-giver’s gesture, new research indicates. Latest News Brands cards dampen gift Gratitude politicalized recipientsPULLMAN, Wash.
Free Online Course on Drug Patents, Generic and Branded Drugs
Drug Patent Watch
MARCH 10, 2022
DrugPatentWatch developed this course to help users better understand the complexities and common strategies around brand erosion and generic entry. The post Free Online Course on Drug Patents, Generic and Branded Drugs appeared first on DrugPatentWatch - Make Better Decisions.
Generic Portfolio Management, Partnering with Brands, and Staying Competitive
Drug Patent Watch
OCTOBER 4, 2021
The post Generic Portfolio Management, Partnering with Brands, and Staying Competitive appeared first on DrugPatentWatch - Make Better Decisions. This is my talk from the 14th Annual Portfolio Planning and Partnership for Generic Conference.
New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
JULY 1, 2022
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.
Branding Science opens new office in Germany
Pharma Phorum
FEBRUARY 11, 2021
The healthcare brand consultancy Branding Science has opened a new office in Germany. . “With its diverse and creative atmosphere, Berlin is a perfect fit for Branding Science and our company culture!” News Sales and Marketing Branding Science comms
Sanofi unveils global health brand for medicines supply
Pharmaceutical Technology
JULY 5, 2022
Sanofi has unveiled the global health brand, Impact, to make available standard of care treatments for non-profit supply to at-risk populations in low-income countries. The introduction of the Impact brand is one of the steps adopted since the formation of Sanofi Global Health last year.
Bringing Health Influencers Into Your Brand
Intouch Solutions
SEPTEMBER 22, 2020
They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. The post Bringing Health Influencers Into Your Brand appeared first on Intouch Solutions. Today, the voices of influencers are vital.
New patent expiration for Teva Branded drug ZECUITY
Drug Patent Watch
FEBRUARY 20, 2023
Annual Drug Patent Expirations for ZECUITY Zecuity is a drug marketed by Teva Branded Pharm and is included in one NDA. This drug… The post New patent expiration for Teva Branded drug ZECUITY appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
DECEMBER 9, 2021
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
OCTOBER 17, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.
6 Ways Pharma Brands Can Optimize Social Listening Tech
Fierce Pharma
AUGUST 11, 2022
6 Ways Pharma Brands Can Optimize Social Listening Tech. jpiatt. Thu, 08/11/2022 - 13:04
Supply chain middlemen ‘pocket half of US branded medicine spending’
Pharma Phorum
JANUARY 13, 2022
In 2020, over half of total spending on brand medicines went to the supply chain, middlemen and other stakeholders, overtaking the amount going to drug manufacturers for the first time, according to a new study.
Brands can boost their own reputations and sales by praising rivals
Scienmag
SEPTEMBER 30, 2021
Whether they’re beefing on billboards or sparring on social media, big brands are known for taking jabs at their competitors (see the famous “Get a Mac” ads or “the chicken sandwich wars”). Social & Behavioral Science boost Brands praising reputations rivals sales
COVID-19 Vaccine Brand Names: Moderna Secures Spikevax in Europe While Pfizer is Comirnaty
XTalks
JULY 1, 2021
Moderna has won approval from the European Medicines Association (EMA) for branding its COVID-19 vaccine with the name Spikevax. With the approval, Moderna’s Spikevax joins Pfizer-BioNTech’s Comirnaty and AstraZeneca’s Vaxzevria with European brand-name approvals.
Gerresheimer, Corning Form Branded Vial Partnership
Pharmaceutical Commerce
FEBRUARY 10, 2023
Joint venture expected to address pharma’s injectable drug-filling sector.
Six Women-Owned Food Brands to Support Beyond International Women’s Day 2022
XTalks
MARCH 8, 2022
Women-owned food brands have made some remarkable strides in the food and beverage industry. To celebrate Women’s History Month and International Women’s Day on March 8, there are countless woman-owned-and-operated food brands to support beyond the month of March.
How to apply global brand strategies to every customer interaction
Pharma Phorum
NOVEMBER 28, 2019
Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.
KOL Influence: Giving Brands a Trusted Voice
Fierce Pharma
NOVEMBER 4, 2022
KOL Influence: Giving Brands a Trusted Voice. ncapone. Fri, 11/04/2022 - 12:36
Top 3 Allergy Friendly Food Brands
XTalks
OCTOBER 6, 2022
According to the Asthma and Allergy Foundation of America, about 32 million people in the US have food allergies, which means allergy friendly food brands not only have a large audience base, but are also necessities. However, it didn’t start off as a fully allergy friendly brand.
New patent expiration for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
JUNE 22, 2021
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent expiration for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.
New study reports need to monitor public interest in shopping and sales of popular Puff Bar e-cigarette brand
Scienmag
MAY 12, 2022
ATLANTA, May 12, 2022 – New research led by scientists at the American Cancer Society (ACS) shows the need for continued surveillance of the changes in shopping interest and sales for Puff Bar, the most preferred brand of electronic cigarettes or e-cigarettes among youth in the United States.
Why Plant-Based Meat Brand Planterra Foods is Shutting Down
XTalks
OCTOBER 4, 2022
The plant-based meat brand has permanently ceased operations in Lafayette, Colorado, closing its manufacturing facility and laying off its entire staff consisting of approximately 120 employees.
New patent for Teva Branded drug PROAIR DIGIHALER
Drug Patent Watch
NOVEMBER 14, 2022
Annual Drug Patent Expirations for PROAIR+DIGIHALER Proair Digihaler is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR DIGIHALER appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
NOVEMBER 14, 2022
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.
Pharma brands must ‘up the ante’ in their digital presence
Pharma Phorum
NOVEMBER 13, 2020
Where a marketing company might own and manage a domain on behalf of a pharma brand, written proof from the brand is needed to confirm collaboration with the marketing company. The post Pharma brands must ‘up the ante’ in their digital presence appeared first on.
New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
FEBRUARY 1, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR DIGIHALER
Drug Patent Watch
OCTOBER 7, 2022
Annual Drug Patent Expirations for PROAIR+DIGIHALER Proair Digihaler is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR DIGIHALER appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
OCTOBER 7, 2022
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.
Celebrating Our New Brand: EVERSANA INTOUCH !
Intouch Solutions
JUNE 10, 2022
We unveiled our new brand – EVERSANA INTOUCH – and had celebrations across many of our offices to mark the occasion with some fun and cameraderie! Our new brand is the next step in our journey of joining EVERSANA , which began last year.
New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
DECEMBER 17, 2021
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.
DOJ Re-Brands Guidance Documents
FDA Law Blog
AUGUST 29, 2021
This policy, announced by then Associate Attorney General Rachel Brand in 2018 was referred to as the Brand Memo. As a matter of administrative law, the Brand Memo made good sense from the perspective of FDA-regulated industry, as we described here. By Anne K.
Get Your Certificate in Generic and Branded Drug Lifecycle Management
Drug Patent Watch
JUNE 3, 2021
The post Get Your Certificate in Generic and Branded Drug Lifecycle Management appeared first on DrugPatentWatch - Make Better Decisions. Want insights into the biggest revenue-changing events? ?
New patent for Teva Branded drug QVAR 80
Drug Patent Watch
AUGUST 24, 2022
Annual Drug Patent Expirations for QVAR+80 Qvar 80 is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug QVAR 80 appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR HFA
Drug Patent Watch
AUGUST 24, 2022
Annual Drug Patent Expirations for PROAIR+HFA Proair Hfa is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR HFA appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR DIGIHALER
Drug Patent Watch
JUNE 14, 2021
Annual Drug Patent Expirations for PROAIR+DIGIHALER Proair Digihaler is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR DIGIHALER appeared first on DrugPatentWatch - Make Better Decisions.
New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
JUNE 14, 2021
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.
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