pharmaphorum

JANUARY 17, 2024

New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.

Branding 104

Branding Development 104

Pharmaceutical Technology

JUNE 26, 2023

iNova Pharmaceuticals has entered a deal to acquire a consumer healthcare brand portfolio from Mundipharma International.

Branding 130

Branding 130

XTalks

AUGUST 31, 2023

Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.

Branding 105

Branding Sales Production Protein 105

Intouch Solutions

JULY 15, 2024

Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. To succeed in today’s rapidly evolving market, an evolved approach to brand planning is needed.

Branding 45

Branding Life Science Marketing 45

Pharmaceutical Technology

JULY 5, 2022

Sanofi has unveiled the global health brand, Impact, to make available standard of care treatments for non-profit supply to at-risk populations in low-income countries. The introduction of the Impact brand is one of the steps adopted since the formation of Sanofi Global Health last year.

Branding 147

Branding Medicine Insulin Antibody 147

pharmaphorum

FEBRUARY 6, 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Branding 110

Branding 110

Intouch Solutions

MAY 23, 2024

Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning within the life sciences sector. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.

Branding 59

Branding Life Science Research Marketing 59

XTalks

JULY 18, 2023

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

Branding 98

Branding Marketing Sales Development 98

Intouch Solutions

MAY 7, 2024

In this blog post, we’ll explore how these two words can not only transform your perspective, but also supercharge your brand plan. To us, it’s like approaching your business and brand with a child’s mind. In addition to approaching a brand plan with a child’s mind, we also must consider insights and pair those with a problem.

Branding 59

Branding Marketing 59

XTalks

JUNE 7, 2023

The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.

Branding 98

Branding Production Marketing Development 98

Drug Channels

APRIL 12, 2024

To learn more about enhancing patient engagement and adherence, download CareMetx's new report: Driving Brand Success: Minimize Risk and Capture Missed Value from Patient Engagement and Adherence. She then outlines how manufacturers can build adherence into their patient services program to increase patient engagement.

Branding 98

Branding Manufacturing Drugs 98

Intouch Solutions

AUGUST 28, 2023

New research shows the faster adoption of breakthrough medications among health care professionals requires performance marketing efforts be balanced with more creative and more emotional brand building. In this POV, we share research that reflects the need for brand and performance marketing efforts to be balanced and integrated.

Branding 59

Branding Marketing Research 59

Drug Patent Watch

JULY 29, 2024

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. It is available from one supplier. There are fourteen patents…

Branding 52

Branding Drugs Marketing 52

AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 22, 2022

Drug manufacturers have hailed the Drugs (Eighth Amendment) Rules, 2022 mandating barcode or quick response (QR) code on the label of top 300 brands of formulations from August 1, 2023, saying that QR codes will help identify misbranded or counterfeit medicines as well as recall the products if its quality gets compromised during manufacturing.

Branding 169

Branding Drugs Manufacturing Medicine 169

Fierce Pharma

JULY 16, 2024

With several launches underway and partnerships driving sales growth, Sobi is gaining momentum in its quest to become a force in hematology. | The Swedish drugmaker reported 13% sales growth in its hematology portfolio, which includes brands such as Doptelet, Vonjo and Apellis-partnered Empaveli (or Aspaveli in Europe, which is one of Sobi's (..)

Branding 90

Branding Sales 90

Bio Pharma Dive

DECEMBER 11, 2023

Editas had the tall task Monday of convincing ASH attendees its gene therapy for sickle cell disease could improve on Casgevy and Lyfgenia.

Clinical Trials 300

Clinical Trials Clinical Trials Branding Gene Therapy 300

pharmaphorum

OCTOBER 2, 2023

Enhancing pharma brand performance through in-depth customer engagement insights Mike.Hammerton Mon, 02/10/2023 - 08:00 Bookmark this

Branding 120

Branding 120

XTalks

MAY 1, 2024

In an ambitious move set to redefine grocery shopping, Walmart announced the launch of bettergoods, its most significant private label brand introduction in two decades. This new brand aims to make sophisticated, chef-inspired food products accessible and affordable, catering to the evolving tastes and demands of today’s consumers.

Branding 52

Branding Production Sales Marketing 52

pharmaphorum

SEPTEMBER 7, 2023

Improving access to brand planning tools through modular offerings Mike.Hammerton Thu, 07/09/2023 - 08:00 Bookmark this

Branding 116

Branding 116

XTalks

SEPTEMBER 12, 2023

Smucker Company, otherwise known as Smucker, announced its agreement to acquire Hostess Brands for a substantial $5.6 Who owns Hostess Brands now? times, based on Smucker’s projections of Hostess Brands’ 2023 outcomes. So, who owns Hostess Brands after its financial ups and downs? Yesterday, the J.M.

Branding 64

Branding Sales Packaging Packaging 64

XTalks

APRIL 4, 2023

Rob’s Backstage Popcorn, a brand launched by the Jonas Brothers and consumer packaged goods (CPG) business The Naked Market, recently raised $7 million in a celebrity-backed series A funding round to support national growth at Albertsons, Kroger, Sam’s Club, Walmart and other retailers.

Branding 98

Branding Production Packaging Packaging 98

Drug Patent Watch

JANUARY 13, 2024

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.

Branding 59

Branding Drugs Marketing 59

Drug Patent Watch

DECEMBER 22, 2023

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.

Branding 59

Branding Drugs Marketing 59

XTalks

OCTOBER 6, 2022

According to the Asthma and Allergy Foundation of America, about 32 million people in the US have food allergies, which means allergy friendly food brands not only have a large audience base, but are also necessities. Partake Foods has become one of the most popular allergy friendly food brands and it recently secured $11.5 Enjoy Life.

Allergies 90

Allergies Branding Production Packaging 90

XTalks

FEBRUARY 7, 2024

It’s also an excellent opportunity to support Black-owned food brands that significantly contribute to the ever-evolving culinary landscape. Let’s highlight Black-owned food brands across various categories, including desserts/confectionery, pantry staples, snacks, alcoholic drinks and non-alcoholic drinks.

Branding 59

Branding Production Allergies Marketing 59

Drug Patent Watch

JANUARY 29, 2024

Annual Drug Patent Expirations for SEASONIQUE Seasonique is a drug marketed by Teva Branded Pharm and is included in one NDA. There are four… The post New patent expiration for Teva Branded drug SEASONIQUE appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers.

Branding 59

Branding Drugs Marketing 59

Drug Patent Watch

DECEMBER 11, 2023

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.

Branding 59

Branding Drugs Marketing 59

Intouch Solutions

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Contact us to learn how you can ensure your brand is staying ahead of the curve.

Branding 105

Branding Marketing 105

pharmaphorum

MAY 11, 2023

Eight components of effective brand planning tools Mike.Hammerton Thu, 05/11/2023 - 13:08 Bookmark this

Branding 106

Branding 106

Pharma Marketing Network

OCTOBER 24, 2023

Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. How Can Pharma Brands Benefit From It? What is Strategic Storytelling?

Branding 52

Branding Marketing Sales Development 52

Drug Patent Watch

JUNE 29, 2022

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier. There are seven….

Branding 88

Branding Drugs Marketing 88

pharmaphorum

AUGUST 13, 2020

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

Branding 112

Branding Vaccination Vaccine Filler 112

Drug Patent Watch

OCTOBER 4, 2021

The post Generic Portfolio Management, Partnering with Brands, and Staying Competitive appeared first on DrugPatentWatch - Make Better Decisions. I discuss: Identifying generic entry opportunities at the earliest stages Discovering opportunities that avoid litigation….

Branding 137

Branding 137

Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.

Branding 98

Branding Drugs Research Marketing 98

pharmaphorum

AUGUST 7, 2024

2nd Cell Therapy for Autoimmune Disease Summit | Download the BRAND-NEW Program Mike.Hammerton Wed, 07/08/2024 - 14:14 Bookmark this

Branding 52

Branding 52

Outsourcing Pharma

SEPTEMBER 19, 2023

UK-based Pharmanovia has just announced it has taken over 11 of Sanofiâs central nervous system (CNS) brands.

Branding 98

Branding Regulation Marketing 98

Drug Channels

OCTOBER 12, 2023

He explains how pharma brand teams and hub program managers can lessen the impact of accumulators and maximizers on patients’ access and adherence. Today’s guest post comes from Sam Blake, Vice President of Launch Excellence at ConnectiveRx. Sam discusses the evolving landscape of copay adjustment programs.

Branding 98

Branding Marketing Drugs Development 98