Have you checked your brand’s temperature?

Pharma Phorum

In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? How healthy is your brand? The best treatment for brand diseases is ‘action copywriting’. of the brand.

Branding Science opens new office in Germany

Pharma Phorum

The healthcare brand consultancy Branding Science has opened a new office in Germany. . “With its diverse and creative atmosphere, Berlin is a perfect fit for Branding Science and our company culture!” News Sales and Marketing Branding Science comms

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Emotional empathy is driving brand equity

Pharma Phorum

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. Non-pharma brands leading by example.

MOMI Brands, Inc. Closes $1M Seed Round

BioTech 365

MOMI Brands, Inc. Closes $1M Seed Round MOMI Brands, Inc. –(BUSINESS WIRE)–#babyproducts—MOMI Brands, Inc. Closes $1M Seed Round Former Medela president launches startup to commercialize new breast pump and infant feeding technologies WINSTON-SALEM, N.C.–(BUSINESS

CATO SMS Unveils New Brand

BioTech 365

–(BUSINESS WIRE)–CATO SMS unveiled its new brand today, revealing an updated look and logo capturing the company’s powerful offering following the merger of CATO Research, LLC and Specialized Medical Services-oncology BV (SMS-oncology). CARY, N.C.–(BUSINESS

How Smaller Food Manufacturers Surpassed Big Food Brands During the Pandemic

XTalks

As big food brands struggled to meet demand in the earlier days of the COVID-19 pandemic — since many shoppers became less willing to go to brick-and-mortar food retailers — consumers began shifting toward other means of getting food to their tables.

How Smaller Food Manufacturers Surpassed Big Food Brands During the Pandemic

XTalks

As big food brands struggled to meet demand in the earlier days of the COVID-19 pandemic — since many shoppers became less willing to go to brick-and-mortar food retailers — consumers began shifting toward other means of getting food to their tables.

Top Five Fastest-Growing Beverage Brands

XTalks

The beverage industry encompasses far more than just what comes to mind when we think of famous beverage brands, going beyond soft drinks, juices and bottled water. Here are the top five fastest-growing beverage brands to look out for this year.

New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

Going Into Retirement: Food Brands and Products That Have Been Discontinued in 2020

XTalks

But unfortunately, some brands and products have fallen by the wayside this year, in part due to the pandemic, but mostly as a result of lagging sales. One recent example is Coca-Cola’s original diet soda brand Tab, which will be discontinued by the end of 2021.

Bringing Health Influencers Into Your Brand

Intouch Solutions

They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. The post Bringing Health Influencers Into Your Brand appeared first on Intouch Solutions. Today, the voices of influencers are vital.

Pediatric Home Service Expansion Locations Transition to Unified Brand Name

BioTech 365

Pediatric Home Service Expansion Locations Transition to Unified Brand Name Pediatric Home Service Expansion Locations Transition to Unified Brand Name ROSEVILLE, Minn., 01, 2021 (GLOBE NEWSWIRE) — Today, R.S.V.P. Home Care in Kentucky, Alliance Medical Supply in San Antonio, … Continue reading → GlobeNewswire

Transition metal ‘cocktail’ helps make brand new superconductors

Scienmag

Concept of high entropy alloys provides a discovery platform for new superconductors Credit: Tokyo Metropolitan University Tokyo, Japan – Researchers from Tokyo Metropolitan University mixed and designed a new, high entropy alloy (HEA) superconductor, using extensive data on simple superconducting substances with a specific crystal structure.

Green Growth Brands Provides CCAA and Other Updates

BioTech 365

Green Growth Brands Provides CCAA and Other Updates Green Growth Brands Provides CCAA and Other Updates COLUMBUS, Ohio, Dec. 18, 2020 (GLOBE NEWSWIRE) — Green Growth Brands Inc. CSE: GGB) (OTCQB: GGBXF) (“GGB” or the “Company”) and certain of its … Continue reading → GlobeNewswire

Brand & Market Access Leaders, Your Time Is Now

Intouch Solutions

Is your pharma brand ready to optimize patient, caregiver, and HCP experiences in this evolving landscape? The post Brand & Market Access Leaders, Your Time Is Now appeared first on Intouch Solutions.

Nordic Cosmetics Top-Selling Foreign CBD Brand in China

BioTech 365

Nordic Cosmetics Top-Selling Foreign CBD Brand in China Nordic Cosmetics Top-Selling Foreign CBD Brand in China Nordic Cosmetics Among Top Five-Selling CBD Brands, Foreign or Domestic MUNICH, Germany, Dec. 16, 2020 (GLOBE NEWSWIRE) — Nordic Cosmetics GmbH (“Nordic Cosmetics,” a … Continue reading → GlobeNewswire

Deenova Accomplishes the Design, Re-Branding, and Virtual Tour of its World Class Solutions

BioTech 365

Pharma brands must ‘up the ante’ in their digital presence

Pharma Phorum

Where a marketing company might own and manage a domain on behalf of a pharma brand, written proof from the brand is needed to confirm collaboration with the marketing company. The post Pharma brands must ‘up the ante’ in their digital presence appeared first on.

Top 60 U.S. Brand Name Drug Prices are 75% Lower Internationally, According to Rand Corporation Study

Pharmacy Checkers

The Rand Corporation has released an impressive study showing that brand name drugs cost far more in the United States than in other countries – on average 344% more. In looking at all drugs, brand and generic, the percentage goes down to 256%.

Cheers to Us! Intouch Wraps Another Awesome Brand Love Week

Intouch Solutions

Intouch Wraps Another Awesome Brand Love Week appeared first on Intouch Solutions. We just finished a week of celebrating our culture and the values and purpose that drive our work. Check out the many ways Intouch & Intouchers show their love for each other. The post Cheers to Us!

Southern California Wholesale Cannabis Company Launches Flagship Consumer Brand: Screaming Trumpets

BioTech 365

Texas Medical Technology Realigns Branding With Continued Development Going into 2021

BioTech 365

Texas Medical Technology Realigns Branding With Continued Development Going into 2021 Texas Medical Technology Realigns Branding With Continued Development Going into 2021 The company has expanded the range of services it offers since the onset of COVID-19 and now changes … Continue reading → Business Wire

DocMorris goes European: new branding for marketplaces in Spain and France

BioTech 365

Heerlen/Barcelona, 11.02.2021 – DocMorris is taking the next step in implementing its new brand architecture on the way to becoming the European umbrella brand of the digital healthcare ecosystem of the Zur Rose Group. The successful launch of the new … Continue reading → EQS Newsfeed

Valentine’s Day Sparks Product Innovation Among Big Food Brands

XTalks

Valentine’s Day might be the cheesiest day of the year and as Canada’s favorite cheesy dish, we wanted to join in the fun,” said Brian Neumann, Senior Brand Manager at Kraft Heinz, in a press release. “By

Surprise! Brand-Name Drug Prices Fell (Again) in 2020

Drug Channels

In 2020, brand-name drug net prices dropped for the third consecutive year. Meanwhile, brand-name drug list prices grew at their slowest rate in at least 20 years. I also review the factors behind declining brand-name drug prices.

Emerson Launches Lumity™ Brand to Help Protect Food, Pharmaceuticals and Commercial Goods

BioTech 365

Emerson Launches Lumity™ Brand to Help Protect Food, Pharmaceuticals and Commercial Goods Emerson Launches Lumity™ Brand to Help Protect Food, Pharmaceuticals and Commercial Goods New portfolio of products includes monitoring solutions and robust analytics software to help ensure product safety … Continue reading → Business Wire

New branding for a new vision: DocMorris

BioTech 365

Heerlen, 26.11.2020 – It is already apparent in practice today: digitalisation is increasingly becoming the key distinguishing feature for all players in healthcare. Europe’s largest mail-order pharmacy is therefore moving step by step from being a pure drugs retailer to … Continue reading → EQS Newsfeed

Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

Pharma Marketing Network

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a company page on Facebook, a third-party web publisher, a blogger, etc.—the

Fermented Foods: Branding Bacteria Right in the Age of COVID-19

XTalks

But in the age of COVID-19, as consumers are understandably wary of microorganisms and their potential to make us sick, how can food brands find and effectively market the right bacteria? Take Danone, maker of the yogurt brand Activia.

Fit for Life Adds adidas and Reebok to Its Portfolio of Prestigious Fitness Brands

BioTech 365

Fit for Life Adds adidas and Reebok to Its Portfolio of Prestigious Fitness Brands Fit for Life Adds adidas and Reebok to Its Portfolio of Prestigious Fitness Brands Partnership with RFE Sporting Goods Will Fuel Market Expansion and Product Innovation … Continue reading → GlobeNewswire

HCP > MD: How Brands Can Help NPs and PAs Improve Healthcare

Intouch Solutions

Brands can help patients and physicians by building and strengthening their relationships with NPs and PAs. The post HCP > MD: How Brands Can Help NPs and PAs Improve Healthcare appeared first on Intouch Solutions.

Hershey’s Organic Reese’s Peanut Butter Cups Tap Into Better-for-You Branding

XTalks

We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone,” said Eric Newton, Brand Manager Reese’s Organic, in a press release. Reese’s isn’t the only brand making some big changes.

Better Choice Appoints Specialty Pet Food Brands Expert, Donald Young, as Executive Vice President of Sales

BioTech 365

Better Choice Appoints Specialty Pet Food Brands Expert, Donald Young, as Executive Vice President of Sales Better Choice Appoints Specialty Pet Food Brands Expert, Donald Young, as Executive Vice President of Sales Highly Successful Industry Veteran with Track Record of … Continue reading → GlobeNewswire

OvareVentures Invests in Emerging DTC Skincare Brand, BalmLabs

BioTech 365

This investment will utilize the full range of brand building expertise of OvareGroup’s … Continue reading → Business WireLOS ANGELES–(BUSINESS WIRE)–OvareVentures today announced its multifaceted investment in BalmLabs, a DTC skincare company that offers plant-based, science-driven solutions for the unique needs of adult acne-prone skin.

Cronos Group launches leading medical brand PEACE NATURALS™ in Israel

BioTech 365

NASDAQ: CRON) (TSX: CRON) (“Cronos Group” or the “Company”) a global cannabinoid company, is pleased to announce the launch of its leading medical brand PEACE NATURALS™, … Continue reading → GlobeNewswireTORONTO and GAN SHMUEL, Israel, Oct. 05, 2020 (GLOBE NEWSWIRE) — Cronos Group Inc.

3 ways pharma marketers can draw inspiration from digitally-native brands

Pharma Phorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Brands spend a huge amount of time and effort building hyper-relevant content relationships with their customers.”.

Green Growth Brands Announces Resignation of Interim CEO

BioTech 365

30, 2020 (GLOBE NEWSWIRE) — Green Growth Brands Inc. COLUMBUS, Ohio, Sept. the “Company”) (CSE: GGB) (OTCQB: GGBXF) announces that Randy Whitaker is resigning as the interim chief executive officer of the Company, effective September 30, 2020. The Company would … Continue reading → GlobeNewswire

Clubhouse Media Group Looks Back on 2020’s Big Branding Deals as Traction Builds for 2021

BioTech 365

Clubhouse Media Group Looks Back on 2020’s Big Branding Deals as Traction Builds for 2021 Clubhouse Media Group Looks Back on 2020’s Big Branding Deals as Traction Builds for 2021 LOS ANGELES, Dec. 31, 2020 (GLOBE NEWSWIRE) — via InvestorWire … Continue reading → GlobeNewswire

They’re just not that into you: Consumer-brand relationship insights

Scienmag

News from the Journal of Marketing Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing consumer-brand relationships.

Mtn Dew Major Melon is the First Permanent Flavor from the Brand in Over a Decade

XTalks

“As a brand, Mtn Dew is always pushing the envelope to bring DEW Nation the next bold taste that they crave in a way only Dew can. Over the past 10 years, the brand’s share remained between six and seven percent.

Invitrogen thermo Tumbler Brand New Made In USA

BioTech 365

EUR 16.98End Date: Thursday Sep-24-2020 20:46:35 ISTBuy It Now for only: EUR 16.98Buy It Now | Add to watch list Biotech365 : Invitrogen thermo Tumbler Brand New Made In USA BioMarketplace You want to propose your products or a Biotech … Continue reading → #BioMarketplace #BioMarketplace_IE #Invitrogen

Vintage Heuer Leonidas Stopwatch Branded VWR Reference # 503213 Beautiful Condit

BioTech 365

C $43.99 (0 Bids)End Date: Friday Aug-28-2020 17:56:57 EDTBid now | Add to watch list Biotech365 : Vintage Heuer Leonidas Stopwatch Branded VWR Reference # 503213 Beautiful Condit BioMarketplace You want to propose your products or a Biotech Company, a … Continue reading → #BioMarketplace_CA #VWR

MXQTRT001 MERCK MILLIPORE Milliflex Quantum Membrane Transfer Tool BRAND NEW

BioTech 365

£799.95End Date: Friday Sep-11-2020 11:59:41 BSTBuy It Now for only: £799.95Buy It Now | Add to watch list Biotech365 : MXQTRT001 MERCK MILLIPORE Milliflex Quantum Membrane Transfer Tool BRAND NEW BioMarketplace You want to propose your products or a Biotech … Continue reading → #BioMarketplace #BioMarketplace_UK #MerckMillipore