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How brands can tap into wellness – lessons from influencers

Bio Pharma Dive

Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors

Branding 267
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Have you checked your brand’s temperature?

Pharma Phorum

In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? How healthy is your brand? The best treatment for brand diseases is ‘action copywriting’. of the brand.

Branding 128
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Emotional empathy is driving brand equity

Pharma Phorum

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. Non-pharma brands leading by example.

Branding 112
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Pharmaceutical OTC brands are being outcompeted by private-label OTC brands in retail and e-commerce marketplaces

Bio Pharma Dive

Self-care and the resulting increased use of over-the-counter (OTC) medications is a growing global trend

Branding 246
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New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. There are nine… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

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Gift cards from politicalized brands dampen recipients’ gratitude

Scienmag

When liberals and conservatives receive gift cards for politicized brands that clash with their own views, they are less appreciative of the gift-giver’s gesture, new research indicates. Latest News Brands cards dampen gift Gratitude politicalized recipientsPULLMAN, Wash.

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Free Online Course on Drug Patents, Generic and Branded Drugs

Drug Patent Watch

DrugPatentWatch developed this course to help users better understand the complexities and common strategies around brand erosion and generic entry. The post Free Online Course on Drug Patents, Generic and Branded Drugs appeared first on DrugPatentWatch - Make Better Decisions.

Branding 115
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Generic Portfolio Management, Partnering with Brands, and Staying Competitive

Drug Patent Watch

The post Generic Portfolio Management, Partnering with Brands, and Staying Competitive appeared first on DrugPatentWatch - Make Better Decisions. This is my talk from the 14th Annual Portfolio Planning and Partnership for Generic Conference.

Branding 143
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New patent for Teva Branded drug PROAIR RESPICLICK

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.

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Branding Science opens new office in Germany

Pharma Phorum

The healthcare brand consultancy Branding Science has opened a new office in Germany. . “With its diverse and creative atmosphere, Berlin is a perfect fit for Branding Science and our company culture!” News Sales and Marketing Branding Science comms

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Sanofi unveils global health brand for medicines supply

Pharmaceutical Technology

Sanofi has unveiled the global health brand, Impact, to make available standard of care treatments for non-profit supply to at-risk populations in low-income countries. The introduction of the Impact brand is one of the steps adopted since the formation of Sanofi Global Health last year.

Branding 147
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Bringing Health Influencers Into Your Brand

Intouch Solutions

They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. The post Bringing Health Influencers Into Your Brand appeared first on Intouch Solutions. Today, the voices of influencers are vital.

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New patent expiration for Teva Branded drug ZECUITY

Drug Patent Watch

Annual Drug Patent Expirations for ZECUITY Zecuity is a drug marketed by Teva Branded Pharm and is included in one NDA. This drug… The post New patent expiration for Teva Branded drug ZECUITY appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR RESPICLICK

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

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6 Ways Pharma Brands Can Optimize Social Listening Tech

Fierce Pharma

6 Ways Pharma Brands Can Optimize Social Listening Tech. jpiatt. Thu, 08/11/2022 - 13:04

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Supply chain middlemen ‘pocket half of US branded medicine spending’

Pharma Phorum

In 2020, over half of total spending on brand medicines went to the supply chain, middlemen and other stakeholders, overtaking the amount going to drug manufacturers for the first time, according to a new study.

Branding 111
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Brands can boost their own reputations and sales by praising rivals

Scienmag

Whether they’re beefing on billboards or sparring on social media, big brands are known for taking jabs at their competitors (see the famous “Get a Mac” ads or “the chicken sandwich wars”). Social & Behavioral Science boost Brands praising reputations rivals sales

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COVID-19 Vaccine Brand Names: Moderna Secures Spikevax in Europe While Pfizer is Comirnaty

XTalks

Moderna has won approval from the European Medicines Association (EMA) for branding its COVID-19 vaccine with the name Spikevax. With the approval, Moderna’s Spikevax joins Pfizer-BioNTech’s Comirnaty and AstraZeneca’s Vaxzevria with European brand-name approvals.

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Gerresheimer, Corning Form Branded Vial Partnership

Pharmaceutical Commerce

Joint venture expected to address pharma’s injectable drug-filling sector.

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Six Women-Owned Food Brands to Support Beyond International Women’s Day 2022

XTalks

Women-owned food brands have made some remarkable strides in the food and beverage industry. To celebrate Women’s History Month and International Women’s Day on March 8, there are countless woman-owned-and-operated food brands to support beyond the month of March.

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How to apply global brand strategies to every customer interaction

Pharma Phorum

Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.

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KOL Influence: Giving Brands a Trusted Voice

Fierce Pharma

KOL Influence: Giving Brands a Trusted Voice. ncapone. Fri, 11/04/2022 - 12:36

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Top 3 Allergy Friendly Food Brands

XTalks

According to the Asthma and Allergy Foundation of America, about 32 million people in the US have food allergies, which means allergy friendly food brands not only have a large audience base, but are also necessities. However, it didn’t start off as a fully allergy friendly brand.

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New patent expiration for Teva Branded drug PROAIR RESPICLICK

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent expiration for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.

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New study reports need to monitor public interest in shopping and sales of popular Puff Bar e-cigarette brand

Scienmag

ATLANTA, May 12, 2022 – New research led by scientists at the American Cancer Society (ACS) shows the need for continued surveillance of the changes in shopping interest and sales for Puff Bar, the most preferred brand of electronic cigarettes or e-cigarettes among youth in the United States.

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Why Plant-Based Meat Brand Planterra Foods is Shutting Down

XTalks

The plant-based meat brand has permanently ceased operations in Lafayette, Colorado, closing its manufacturing facility and laying off its entire staff consisting of approximately 120 employees.

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New patent for Teva Branded drug PROAIR DIGIHALER

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+DIGIHALER Proair Digihaler is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR DIGIHALER appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR RESPICLICK

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.

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Pharma brands must ‘up the ante’ in their digital presence

Pharma Phorum

Where a marketing company might own and manage a domain on behalf of a pharma brand, written proof from the brand is needed to confirm collaboration with the marketing company. The post Pharma brands must ‘up the ante’ in their digital presence appeared first on.

Branding 124
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New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR DIGIHALER

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+DIGIHALER Proair Digihaler is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR DIGIHALER appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR RESPICLICK

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.

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Celebrating Our New Brand: EVERSANA INTOUCH !

Intouch Solutions

We unveiled our new brand – EVERSANA INTOUCH – and had celebrations across many of our offices to mark the occasion with some fun and cameraderie! Our new brand is the next step in our journey of joining EVERSANA , which began last year.

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New patent for Teva Branded drug AUSTEDO

Drug Patent Watch

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions.

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DOJ Re-Brands Guidance Documents

FDA Law Blog

This policy, announced by then Associate Attorney General Rachel Brand in 2018 was referred to as the Brand Memo. As a matter of administrative law, the Brand Memo made good sense from the perspective of FDA-regulated industry, as we described here. By Anne K.

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Get Your Certificate in Generic and Branded Drug Lifecycle Management

Drug Patent Watch

The post Get Your Certificate in Generic and Branded Drug Lifecycle Management appeared first on DrugPatentWatch - Make Better Decisions. Want insights into the biggest revenue-changing events? ?

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New patent for Teva Branded drug QVAR 80

Drug Patent Watch

Annual Drug Patent Expirations for QVAR+80 Qvar 80 is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug QVAR 80 appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR HFA

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+HFA Proair Hfa is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR HFA appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR DIGIHALER

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+DIGIHALER Proair Digihaler is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR DIGIHALER appeared first on DrugPatentWatch - Make Better Decisions.

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New patent for Teva Branded drug PROAIR RESPICLICK

Drug Patent Watch

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions.