Pharma Marketing Network

MARCH 17, 2025

But how can pharma brands stand out in a crowded market? Traditional marketing channels, such as in-person sales reps, remain relevant, but digital transformation has shifted the way HCPs interact with medical information and brand messaging. Key Marketing Strategies for Pharma Brands to Reach HCPs 1.

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Branding Marketing Compliance Pharma Companies 52

pharmaphorum

JUNE 28, 2024

Amazon’s strategy in telehealth has coalesced around a pay-per-visit and subscription-based model under a new brand – Amazon One Medical.

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Branding 116

Drug Patent Watch

JUNE 18, 2024

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

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Branding Generic Drugs Containment Manufacturing 105

Bio Pharma Dive

MARCH 29, 2021

Learn how three pharma brands used data to validate and adjust their promotional spend in 2020.

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Branding Marketing 337

Bio Pharma Dive

NOVEMBER 12, 2021

The industry giant and mainstay of corporate America will separate its consumer health business from its drug and medical device units, which will retain the J&J brand.

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Pharmaceutical Technology

JANUARY 22, 2024

An analysis of GlobalData’s analyst consensus sales and forecast database reveals that three out of 12 novel oncology brands that launched globally from November 2022 to December 2023 have the potential to reach blockbuster sales.

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Branding Sales 130

Bio Pharma Dive

MAY 13, 2022

Tirzepatide, now branded as Mounjaro, helped improve blood sugar control in testing and has been shown to have powerful weight loss effects as well, making it one of the most closely watched drugs in Lilly's pipeline.

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FDA Approval Drugs Branding 354

AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 14, 2024

The drug is a generic form of US-based Harmony Biosciences’ brand Wakix, a first-in-class […]

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Drugs Clinical Trials Clinical Trials Branding 189

pharmaphorum

DECEMBER 19, 2024

Discover how implementing a healthy and effective search strategy, focusing on Google, can significantly boost growth and success for pharmaceutical brands.

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Branding 111

Bio Pharma Dive

DECEMBER 2, 2024

The ADA recommended doctors avoid prescribing unapproved, off-brand versions of drugs like Wegovy, wading into a dispute that has gripped the FDA and compounding pharmacies over the past few months.

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Pharmacy Doctors Doctor Drugs 301

Drug Channels

JANUARY 17, 2025

She then describes how GoodRx's Cash Point-of-Sale Solution can help brands improve gross-to-net (GTN) while also making medications more affordable for patients. Todays guest post is from Dorothy Gemmell, Chief Commercial Officer and President, Manufacturer Solutions, at GoodRx. Dorothy highlights five trends to watch in 2025.

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Branding Drugs Sales Manufacturing 52

Bio Pharma Dive

NOVEMBER 11, 2024

Developer Autolus set a list price of $525,000 for its new cell therapy, which it will sell for a type of leukemia under the brand name Aucatzyl.

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FDA Approval Branding Development 285

Bio Pharma Dive

OCTOBER 17, 2024

The French drugmaker will invest 300 million euros into a new entity that will develop lead isotope-based therapies for cancer under the Orano Med brand.

Branding 282

Branding Development 282

pharmaphorum

FEBRUARY 6, 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

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Branding 109

Bio Pharma Dive

NOVEMBER 8, 2023

The pharmaceutical company will sell the GLP-1 drug, branded as Zepbound, at a list price about 20% lower than Novo Nordisk's competing drug Wegovy.

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Drugs Branding 307

World of DTC Marketing

AUGUST 9, 2020

This team of consultants would ideally be made up of people who not only have expertise in digital marketing but who also can ensure that a brand team’s digital strategy is aligned with online health seekers. Right now a lot of brands, both inside and outside of pharma, are flying blind when it comes to digital.

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Marketing Branding Development 302

Pharmaceutical Technology

JULY 2, 2024

Leqembi will now face a challenger as donanemab enters the market under the brand name Kisunla.

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FDA Approval Branding Marketing 264

Pharmaceutical Technology

JANUARY 14, 2025

This month, pharma companies have announced plans to increase the prices of more than 250 branded drugs in the US.

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Pharma Companies Branding Drugs Marketing 264

STAT News

APRIL 4, 2023

Until now, the company has focused on selling generic versions of brand-name medicines. But in a tweet yesterday, the upstart announced that it is selling the Invokana and Invokamet diabetes drugs from Janssen, a unit at Johnson & Johnson.

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Branding Medicine Manufacturing Drugs 140

Bio Pharma Dive

MARCH 14, 2023

Responding to policy changes and pressure over high drug costs, the pharma is reducing the sticker price of four branded diabetes medicines by up to 75%.

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Insulin Drugs Branding Medicine 293

pharmaphorum

JANUARY 3, 2025

A five-step approach for optimising established brands' portfolio value Nicole.Raleigh Fri, 03/01/2025 - 12:00 Bookmark this

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Branding 98

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. This was a huge benefit for us.

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Branding Pharma Companies Development Marketing 286

Bio Pharma Dive

APRIL 21, 2022

List prices for branded medicines rose by nearly 5% last year, according to IQVIA, a figure that fell to 1% after accounting for rebates and discounts.

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Branding Medicine Drugs 274

Bio Pharma Dive

AUGUST 5, 2024

For years, many manufacturers have assumed that pre-market physician education was not strictly necessary unless their brand was the first to market or had a novel mechanism of action. With the advent of precision medicine, however, ongoing disease state education has become increasingly critical.

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Branding Manufacturing Medicine Marketing 261

Bio Pharma Dive

OCTOBER 27, 2020

The startup, which aims to develop lower-cost alternatives to branded medicines, has licensed two drugs from CStone Pharmaceuticals in a deal that could signal a coming price war in cancer immunotherapy.

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Licensing Licensing Drugs Branding 274

FDA Law Blog

APRIL 13, 2025

By Sarah Wicks & Dara Katcher Levy FDAs Office of Prescription Drug Promotion (OPDP) issued its second Untitled Letter of 2025 to Taiho Oncology (Taiho) for a healthcare provider branded website for its drug LYTGOBI (futibatinib). Mirati) about a healthcare professional branded website for KRAZATI (adagrasib).

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Branding Drugs Trials Marketing 52

Pharmaceutical Technology

SEPTEMBER 6, 2023

Sandoz, the generics division of Novartis, has underperformed in recent years, but the spin-off may not settle investors.

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Branding 147

Pharmaceutical Technology

MAY 5, 2023

The UK government, the National Health Service (NHS) England, and the Association of the British Pharmaceutical Industry (ABPI) have opened negotiations for a new Voluntary scheme for Branded Medicines Pricing and Access (VPAS). These negotiations began after the government held a debate on the matter on May 3.

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Branding Drugs Medicine Sales 130

AuroBlog - Aurous Healthcare Clinical Trials blog

SEPTEMBER 16, 2024

Sold under the brand name Ubrelvy, ubrogepant is already used to treat migraines, but researchers in the US wanted to […]

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Drugs Branding Research Clinical Trials 246

AuroBlog - Aurous Healthcare Clinical Trials blog

OCTOBER 15, 2024

(Abdullah Durmaz/Getty Images) In just a few years, brand-name injectable drugs such as Ozempic, Wegovy, Mounjaro and Zepbound have rocketed to fame as billion-dollar annual sellers for weight loss as well as to control blood sugar levels and reduce the risk of heart disease.

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Marketing Branding Drugs Clinical Trials 246

Intouch Solutions

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Contact us to learn how you can ensure your brand is staying ahead of the curve.

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Branding Marketing 105

Pharma Mirror

MAY 19, 2021

From 14th February 2021, Rashedi Hassan focuses his responsibility on developing extensive marketing and sales plan to strengthen the Telstar brand position in the local pharmaceutical market and to promote the presence and distribution of Telstar branded Life Sciences service & product solutions in the region, particularly in the field of engineering (..)

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Sales Marketing Engineer Life Science 246

Bio Pharma Dive

AUGUST 10, 2023

The drug, which will be sold under the brand name Talvey, is now cleared by the FDA to treat multiple myeloma, a blood cancer that J&J has identified as a research priority.

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Drugs Branding Research 245

AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 17, 2022

Acetaminophen, also known as paracetamol and sold widely under the brand names Tylenol and Panadol, also increases risk-taking, according to a study from 2020 […]. One of the most consumed drugs in the US – and the most commonly taken analgesic worldwide – could do a lot more than simply take the edge off your headache.

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Drugs Branding Clinical Trials Clinical Trials 246

World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. 7even : Every brand team should have an integrated digital marketing person. They should not rely on a “digital team” who meets with the brand to launch digital initiatives. 10en : Expect the media to be hostile towards pharma.

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Marketing Branding Engineer Doctor 271

AuroBlog - Aurous Healthcare Clinical Trials blog

JULY 17, 2023

The pill, called Opill – the brand name for the tablet formulation of norgestrel – is an oral contraceptive containing only progestin hormone, which helps prevent pregnancy […]

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Hormones Containment Branding Drugs 242

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” When I hire an agency, I want two things: seamlessly integrating within the brand team and quick turnarounds on minor work and proposals.

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