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How brands can tap into wellness – lessons from influencers

Bio Pharma Dive

Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors.

Branding 269
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At least three oncology 2023 brand launches have blockbuster potential

Pharmaceutical Technology

An analysis of GlobalData’s analyst consensus sales and forecast database reveals that three out of 12 novel oncology brands that launched globally from November 2022 to December 2023 have the potential to reach blockbuster sales.

Branding 130
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Leveraging Generative AI in Brand Planning

Intouch Solutions

Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning within the life sciences sector. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.

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How new technologies help keep brand planning simple

pharmaphorum

New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.

Branding 104
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Pharmanovia announces acquisition of Sanofi’s CNS brands

Pharmaceutical Technology

UK-based Pharmanovia has announced the acquisition of 11 central nervous system (CNS) brands from Sanofi.

Branding 130
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iNova to acquire Mundipharma’s consumer healthcare brands

Pharmaceutical Technology

iNova Pharmaceuticals has entered a deal to acquire a consumer healthcare brand portfolio from Mundipharma International.

Branding 130
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How to ensure brand planning success for 2024

pharmaphorum

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Branding 109