Drug Patent Watch

JUNE 18, 2024

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

Branding 105

Branding Generic Drugs Containment Manufacturing 105

Bio Pharma Dive

MARCH 29, 2021

Learn how three pharma brands used data to validate and adjust their promotional spend in 2020.

Branding 334

Branding Marketing 334

pharmaphorum

JUNE 28, 2024

Amazon’s strategy in telehealth has coalesced around a pay-per-visit and subscription-based model under a new brand – Amazon One Medical.

Branding 110

Branding 110

Bio Pharma Dive

NOVEMBER 12, 2021

The industry giant and mainstay of corporate America will separate its consumer health business from its drug and medical device units, which will retain the J&J brand.

Branding 342

Branding Drugs 342

Bio Pharma Dive

MAY 13, 2022

Tirzepatide, now branded as Mounjaro, helped improve blood sugar control in testing and has been shown to have powerful weight loss effects as well, making it one of the most closely watched drugs in Lilly's pipeline.

FDA Approval 353

FDA Approval Drugs Branding 353

pharmaphorum

JUNE 17, 2024

Learn how to upscale your brand strategy with new and innovative ways of planning. Discover effective brand planning strategies to take your brand to the next level.

Branding 99

Branding 99

Bio Pharma Dive

DECEMBER 2, 2024

The ADA recommended doctors avoid prescribing unapproved, off-brand versions of drugs like Wegovy, wading into a dispute that has gripped the FDA and compounding pharmacies over the past few months.

Pharmacy 292

Pharmacy Doctor Doctors Drugs 292

World of DTC Marketing

AUGUST 9, 2020

This team of consultants would ideally be made up of people who not only have expertise in digital marketing but who also can ensure that a brand team’s digital strategy is aligned with online health seekers. Right now a lot of brands, both inside and outside of pharma, are flying blind when it comes to digital.

Marketing 302

Marketing Branding Development 302

Pharmaceutical Technology

JULY 2, 2024

Leqembi will now face a challenger as donanemab enters the market under the brand name Kisunla.

FDA Approval 264

FDA Approval Branding Marketing 264

STAT News

APRIL 4, 2023

Until now, the company has focused on selling generic versions of brand-name medicines. But in a tweet yesterday, the upstart announced that it is selling the Invokana and Invokamet diabetes drugs from Janssen, a unit at Johnson & Johnson.

Branding 140

Branding Medicine Manufacturing Drugs 140

Bio Pharma Dive

NOVEMBER 8, 2023

The pharmaceutical company will sell the GLP-1 drug, branded as Zepbound, at a list price about 20% lower than Novo Nordisk's competing drug Wegovy.

Drugs 295

Drugs Branding 295

Bio Pharma Dive

MARCH 14, 2023

Responding to policy changes and pressure over high drug costs, the pharma is reducing the sticker price of four branded diabetes medicines by up to 75%.

Insulin 282

Insulin Drugs Branding Medicine 282

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. This was a huge benefit for us.

Branding 286

Branding Pharma Companies Development Marketing 286

Bio Pharma Dive

OCTOBER 17, 2024

The French drugmaker will invest 300 million euros into a new entity that will develop lead isotope-based therapies for cancer under the Orano Med brand.

Branding 251

Branding Development 251

Bio Pharma Dive

APRIL 21, 2022

List prices for branded medicines rose by nearly 5% last year, according to IQVIA, a figure that fell to 1% after accounting for rebates and discounts.

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Branding Medicine Drugs 266

Intouch Solutions

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Contact us to learn how you can ensure your brand is staying ahead of the curve.

Branding 105

Branding Marketing 105

Bio Pharma Dive

NOVEMBER 11, 2024

Developer Autolus set a list price of $525,000 for its new cell therapy, which it will sell for a type of leukemia under the brand name Aucatzyl.

FDA Approval 240

FDA Approval Branding Development 240

Bio Pharma Dive

OCTOBER 27, 2020

The startup, which aims to develop lower-cost alternatives to branded medicines, has licensed two drugs from CStone Pharmaceuticals in a deal that could signal a coming price war in cancer immunotherapy.

Licensing 269

Licensing Licensing Drugs Branding 269

Bio Pharma Dive

AUGUST 5, 2024

For years, many manufacturers have assumed that pre-market physician education was not strictly necessary unless their brand was the first to market or had a novel mechanism of action. With the advent of precision medicine, however, ongoing disease state education has become increasingly critical.

Branding 251

Branding Manufacturing Medicine Marketing 251

Pharmaceutical Technology

SEPTEMBER 6, 2023

Sandoz, the generics division of Novartis, has underperformed in recent years, but the spin-off may not settle investors.

Branding 147

Branding 147

Pharma Mirror

MAY 19, 2021

From 14th February 2021, Rashedi Hassan focuses his responsibility on developing extensive marketing and sales plan to strengthen the Telstar brand position in the local pharmaceutical market and to promote the presence and distribution of Telstar branded Life Sciences service & product solutions in the region, particularly in the field of engineering (..)

Sales 246

Sales Marketing Engineer Life Science 246

Fierce Pharma

JULY 16, 2024

With several launches underway and partnerships driving sales growth, Sobi is gaining momentum in its quest to become a force in hematology. | The Swedish drugmaker reported 13% sales growth in its hematology portfolio, which includes brands such as Doptelet, Vonjo and Apellis-partnered Empaveli (or Aspaveli in Europe, which is one of Sobi's (..)

Branding 86

Branding Sales 86

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

Branding 180

Branding Pharma Companies Pharma Production Drugs 180

Drug Patent Watch

DECEMBER 12, 2024

Identifying branded drugs with a low likelihood of generic entry has become a crucial strategy for companies looking to expand their product portfolio through in-licensing. Branded drugs, developed through extensive research and clinical trials, often enjoy patent protection for a limited period.

Branding 96

Branding Licensing Licensing Drugs 96

Bio Pharma Dive

AUGUST 10, 2023

The drug, which will be sold under the brand name Talvey, is now cleared by the FDA to treat multiple myeloma, a blood cancer that J&J has identified as a research priority.

Drugs 225

Drugs Branding Research 225

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. The forecast branded NHS drug sales growth figure for 2023 was adjusted to 5.63%. The UK government’s decision to set an unprecedented payback rate of 26.5%

Sales 243

Sales Branding Drugs Medicine 243

World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. 7even : Every brand team should have an integrated digital marketing person. They should not rely on a “digital team” who meets with the brand to launch digital initiatives. 10en : Expect the media to be hostile towards pharma.

Marketing 271

Marketing Branding Engineer Doctor 271

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” When I hire an agency, I want two things: seamlessly integrating within the brand team and quick turnarounds on minor work and proposals.

Branding 249

Branding Pharma Companies Development Production 249

Bio Pharma Dive

MAY 25, 2022

The new initiative commits Pfizer to supplying current and future branded medicines at lower cost to 45 countries. The pharma has been criticized for not doing enough to make its COVID-19 vaccine and pill available globally.

Medicine 218

Medicine Sales Branding Vaccine 218

World of DTC Marketing

APRIL 19, 2022

There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics. Brand managers usually spend a lot of meetings getting approval for product launches, but that could be a huge mistake. Traffic to your website does not correspond to brand objectives and should not be used as a KPI.

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Marketing Branding Production Development 192

World of DTC Marketing

MARCH 9, 2021

Using automation for email campaigns is one of the most efficient methods of communicating with prospective customers and followers who have a genuine interest in following the updates of a business or brand. However, this should not prevent brands from talking to their audience(s).

Marketing 289

Marketing Branding Packaging Packaging 289

Bio Pharma Dive

APRIL 26, 2024

Prescription volume erosion is tracking with company forecasts, executives claimed, even as more insurers could exclude the branded drug.

Branding 177

Branding Drugs 177

AuroBlog - Aurous Healthcare Clinical Trials blog

SEPTEMBER 16, 2024

Sold under the brand name Ubrelvy, ubrogepant is already used to treat migraines, but researchers in the US wanted to […]

Drugs 204

Drugs Branding Research Clinical Trials 204

AuroBlog - Aurous Healthcare Clinical Trials blog

OCTOBER 15, 2024

(Abdullah Durmaz/Getty Images) In just a few years, brand-name injectable drugs such as Ozempic, Wegovy, Mounjaro and Zepbound have rocketed to fame as billion-dollar annual sellers for weight loss as well as to control blood sugar levels and reduce the risk of heart disease.

Marketing 203

Marketing Branding Drugs Clinical Trials 203

World of DTC Marketing

JANUARY 27, 2021

A content management strategy can lead to a better brand-patient relationship and turn customers into brand ambassadors. The more patients engage with your brand, the more likely they are to become brand ambassadors and point other online health seekers to your product. 3hree: Formatting.

Branding 202

Branding Production Marketing 202

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. The question then becomes, “why are pharma brands still using them?” So why is pharma wasting so much money?

Branding 270

Branding Marketing Compliance Pharma Companies 270

Bio Pharma Dive

SEPTEMBER 29, 2022

The planned split is a major shakeup for the world’s largest drugmaker and one of the most familiar corporate brands. The new company will sell well-known products like Tylenol and Band-Aids.

Branding 200

Branding Production 200