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Pharmanovia announces acquisition of Sanofi’s CNS brands

Pharmaceutical Technology

UK-based Pharmanovia has announced the acquisition of 11 central nervous system (CNS) brands from Sanofi.

Branding 130
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How brands can tap into wellness – lessons from influencers

Bio Pharma Dive

Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors.

Branding 274
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Nestlé Tops List of Most Valuable Food Brands in 2023

XTalks

Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.

Branding 105
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iNova to acquire Mundipharma’s consumer healthcare brands

Pharmaceutical Technology

iNova Pharmaceuticals has entered a deal to acquire a consumer healthcare brand portfolio from Mundipharma International.

Branding 130
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How Pharma Brands Grow: Branding in a Performance Marketing World

Intouch Solutions

New research shows the faster adoption of breakthrough medications among health care professionals requires performance marketing efforts be balanced with more creative and more emotional brand building. In this POV, we share research that reflects the need for brand and performance marketing efforts to be balanced and integrated.

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Unleashing the Potential of Brand Journalism in the Healthcare Industry

XTalks

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

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Who Owns Hostess Brands? Smucker’s New $5.6 Billion Acquisition

XTalks

Smucker Company, otherwise known as Smucker, announced its agreement to acquire Hostess Brands for a substantial $5.6 Who owns Hostess Brands now? times, based on Smucker’s projections of Hostess Brands’ 2023 outcomes. So, who owns Hostess Brands after its financial ups and downs? Yesterday, the J.M.