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The evolving role of social media in healthcare

pharmaphorum

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Sharing information and developing partnerships.

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LillyDirect: New Home Delivery Service for Eli Lilly’s Diabetes, Weight Loss and Migraine Drugs

XTalks

While weight loss service providers such as Weight Watchers and Noom have begun to offer Zepbound and Wegovy through their telehealth services, pharma companies focus on the development and manufacturing side of things and don’t typically involve themselves in home delivery of drugs or connecting patients, providers and pharmacies.

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