World of DTC Marketing

JANUARY 18, 2022

Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. When it comes to HCPs, the keyword seems to be “data.” ” HCPs don’t want promotional messages; they want complex drug data and statistics on patient outcomes.

Branding 238

Branding Pharma Companies Marketing Production 238

Rethinking Clinical Trials

FEBRUARY 28, 2024

We are building out what are the core competencies, the technological, legal, ethical, clinical research administration competencies that are needed in addition to data management for a CRC. – How can we prepare research teams that do not always have the training and compensation to do all of these things?

Clinical Trials 143

Clinical Trials Clinical Trials Trials Clinical Research 143

pharmaphorum

MARCH 18, 2021

The text can then be scanned and analysed for keywords. A common question is whether this violates privacy as recording a call may not be appreciated, legal or considered appropriate. Sales reps and med-legal will use this argument initially to resist change.

Sales 52

Sales Pharma Companies Engineer Life Science 52

Intouch Solutions

NOVEMBER 30, 2021

This can be a challenging tightrope as medical and legal reviewers often require a more conservative approach to metadata, which ultimately leads to less influence in what is displayed in the search results. Gone are the days where content optimized by SEO equates to cramming a bunch of keywords into well-written copy.

Branding 52

Branding Engineer Research Marketing 52