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tag group-purchasing-organisations

What can pharma marketing learn from other regulated industries?

pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.

Regulation

Regulation Marketing Sales Branding

Oslo Medicines Initiative asks how to balance innovation incentivisation with security of access

pharmaphorum

JANUARY 21, 2022

It has become clear that the medicines of the 20 th century, the so-called blockbuster era, are gradually being replaced by drugs designed for smaller groups, specific indication, and even for individual patients,” said Jo De C**k, CEO of Belgium’s National Institute for Health and Disability Insurance. WHO is OMI?

Medicine

Medicine Marketing Manufacturing Production

What can pharma marketing learn from other regulated industries?

Oslo Medicines Initiative asks how to balance innovation incentivisation with security of access

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