Intouch Solutions

NOVEMBER 17, 2021

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. With that, the Intouch SEO team has assessed the impact of these changes across our pharma clients’ brands. Title Tag – This is an HTML element that provides a title for the page. Source: Google.

Marketing 52

Marketing Engineer Branding 52

Intouch Solutions

NOVEMBER 30, 2021

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. With that, the Intouch SEO team has assessed the impact of these changes across our pharma clients’ brands. Specifically, title links (i.e., Screaming Frog, Ahrefs, GSC, etc.). Considerations.

Branding 52

Branding Engineer Research Marketing 52

Intouch Solutions

JUNE 27, 2023

EVERSANA INTOUCH notes that conversions are at the Event Name level. Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model. Events – Event Name and Detail replaces Event Category, Action, and Label.

Marketing 98

Marketing Branding Development 98

Intouch Solutions

AUGUST 25, 2021

For one Intouch client, emails sent based on a recent open of a similar email message garnered a 60% average open rate. Intouch’s Recommendations There is potential for iOS 15 to impact campaigns based on pre-click metrics for mobile devices as we continue to place the rightful ownership of consumer data in the hands of the consumer.

Marketing 52

Marketing Regulation Engineer Branding 52

Intouch Solutions

JULY 27, 2021

The majority of new products coming to market are specialty drugs targeting rare diseases and new breakthrough approaches to cancer treatment – but innovation comes with large price tags. About the Author: Mike Motto is SVP, Market Access, at Intouch Group.

Drugs 52

Drugs Marketing Vaccination Vaccine 52