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Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know

Intouch Solutions

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. With that, the Intouch SEO team has assessed the impact of these changes across our pharma clients’ brands. Title Tag – This is an HTML element that provides a title for the page. Source: Google.

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Google’s 2021 Title Shakeup Part 2: Our SERP Title Analysis Study

Intouch Solutions

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. With that, the Intouch SEO team has assessed the impact of these changes across our pharma clients’ brands. Specifically, title links (i.e., Screaming Frog, Ahrefs, GSC, etc.). Considerations.

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Drug Pricing Reform: Never Out of the Headlines

Intouch Solutions

The majority of new products coming to market are specialty drugs targeting rare diseases and new breakthrough approaches to cancer treatment – but innovation comes with large price tags. About the Author: Mike Motto is SVP, Market Access, at Intouch Group.

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iOS 15 Update: Mail Privacy Protection

Intouch Solutions

For one Intouch client, emails sent based on a recent open of a similar email message garnered a 60% average open rate. Intouch’s Recommendations There is potential for iOS 15 to impact campaigns based on pre-click metrics for mobile devices as we continue to place the rightful ownership of consumer data in the hands of the consumer.