World of DTC Marketing

FEBRUARY 19, 2021

SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Restoring trust and accountability.

Vaccination 180

Vaccination Vaccine Branding Regulation 180

Rethinking Clinical Trials

FEBRUARY 7, 2024

Food and Drug Administration, FDA, Misinformation, Communication, Health Information Key Points U.S. The spread of misinformation has accelerated, in part because more people than ever are accessing health information on the internet and via social media. Will the strategies pierce the veil of misinformation with these groups?

Regulation 162

Regulation Production Clinical Trials Clinical Trials 162

Rethinking Clinical Trials

AUGUST 3, 2023

Bergstrom, PhD Professor, Department of Biology University of Washington Slides Keywords Research, Misinformation, Media, Social Media Key Points Misinformation abounds in medicine and about medicine. One of the best ways to stop false information on social media is having the author step in and clarify or correct misinformation.

Medicine 130

Medicine Research Vaccination Vaccine 130