tag tv-advertising 
XTalks
FEBRUARY 8, 2024
The countdown to Super Bowl LVIII 2024 has begun and businesses across a variety of sectors, including pharma, have snapped up some of the most coveted advertising airtime of the year. At $7 million for 30 seconds of airtime, the Super Bowl is the most expensive time and place of the year for TV commercials.
Rethinking Clinical Trials
FEBRUARY 22, 2023
The study is enrolling people where they are using social media, such as Facebook ads, twitter influencers, tv ads, interviews with print/electronic news outlets, national tv (an appearance on “The Talk” to discuss the study), targeted advertising, physicians, electronic health records.
pharmaphorum
NOVEMBER 19, 2021
Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. While governments have forked out to develop campaigns to encourage vaccine uptake, pharma companies too have produced a variety of communications, mainly with a focus on building vaccine confidence rather than hard-sell advertising. per dose in the US and €19.50
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