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What Does Google’s Move to Responsive Search Ads for Paid Search Mean for Pharma?

Intouch Solutions

Let’s talk about what that means for pharma marketers! Why Pharma Marketers Should Care About RSAs RSAs are a text ad format that requires an increased number of headline and description line variations than ETAs require. Among the concerns that pharma marketers face: The RSA ad format will be new to most MLR reviewers.