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Emotional empathy is driving brand equity

pharmaphorum

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

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Six Women-Owned Food Brands to Support Beyond International Women’s Day 2022

XTalks

Women-owned food brands have made some remarkable strides in the food and beverage industry. To celebrate Women’s History Month and International Women’s Day on March 8, there are countless woman-owned-and-operated food brands to support beyond the month of March. Since then, the Holidaily Brewing Company has found massive success.

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Mamamade: How a Plant-Based Baby Food Business Blossomed

XTalks

UK-based Mamamade, a direct-to-consumer (DTC) plant-based baby food brand, recently closed a record-breaking round of funding, bringing its total pre-seed investment amount to £1.5 Launched out of founders’ Sophie and Ian Baron’s kitchen in their London home, the husband-and-wife duo set out to create a tech-focussed baby food brand.

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SkinVive by Juvéderm: The New Dermal Filler Coming to the US

XTalks

Allergan Aesthetics, an AbbVie company renowned for its development of leading aesthetics brands and products, recently announced the US Food and Drug Administration (FDA) approved their ground-breaking hyaluronic acid product, SkinVive by Juvéderm, for achieving remarkable skin smoothness.

Filler 92
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SweetLeaf Xylitol: A New Frontier in Natural Sweetening

XTalks

SweetLeaf Xylitol, the latest innovation from Wisdom Natural Brands, marks a significant development in the natural sweeteners market. SweetLeaf Xylitol is distinct because it contains pure xylitol without any additional fillers or additives, making it a perfect one-to-one substitute for sugar in cooking, baking and beverages.

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Crescita Announces Licensing Agreement for Pliaglis; in China

The Pharma Data

(TSX: CTX) (OTC US: CRRTF) (“Crescita” or the “Company”), a growth-oriented, innovation-driven Canadian commercial dermatology company with in-house research & development (“R&D”) and manufacturing capabilities, today announced that it has entered into an exclusive agreement with Juyou-Biotechnology Co.