tag brand-communications 
Roots Analysis
MARCH 8, 2023
It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.
pharmaphorum
SEPTEMBER 15, 2020
As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .
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pharmaphorum
MAY 24, 2021
Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. It can be used for sales, marketing and patient communication materials, in print or digital form. We’ve even seen cases where assets were not shared among the same brand teams,” Robb explains.
pharmaphorum
AUGUST 17, 2020
N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Joanna Carlish. Do they have the right tone?
XTalks
FEBRUARY 8, 2024
Along with the hefty price tag for screen time that may not be perceived to be a worthwhile investment, and despite favoring advertising at other major events like the Grammys, pharma tends to stay somewhat clear of all the Super Bowl hoopla. We as a brand understand and appreciate the importance that people place around game day food.
pharmaphorum
NOVEMBER 19, 2021
In the second quarter alone the vaccine, branded as Comirnaty, raked in $7.8 Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. But Claire Gillis, CEO at VMLY&Rx, a member of WPP, says the semantics between marketing and comms can be debated but vaccine adoption is always a communications challenge.
pharmaphorum
FEBRUARY 26, 2021
The company has also faced claims that it did not adequately communicate the risks of its opioid painkillers in its marketing, contributing to the US’ ‘opioid epidemic’, and that its talc products could contain small amounts of asbestos and lead to cancer. Litigation & controversy. billion in cash.
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