Remove tag customer-centricity
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What can pharma marketing learn from other regulated industries?

pharmaphorum

The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. When examining how companies are engaging with their customers and other stakeholders, pharma has not lagged behind. Virtual connections. Joanna Carlish.

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iOS 15 Update: Mail Privacy Protection

Intouch Solutions

In this POV, we evaluate the potential impact to the email channel and opportunities to continue to deliver ethical, quality email experiences and personalization for pharma customers, including healthcare providers (HCPs) and patients. ©Intouch Group 2021. Author : Devon Cross, Director, CX Strategy Consulting Partners: Julia Osmond, Sr.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. The post What is modular content and why do pharma marketers need it NOW?