Remove tag digital-opinion-leaders
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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

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Top email calamities to avoid … and how to make an impact instead

pharmaphorum

As a general rule, avoid questionable behaviours and opinions especially when you’re representing your company or institution. Regardless of level or role, the policies apply to your digital and virtual communication, too. Imagine how you’d like to be communicated to under similar circumstances and apply the same curtesy to others.