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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

This pharmaphorum webinar, in association with Tag, will examine the challenges that pharma marketing faces to stay ahead of the evolving customer journey and offer expert insight from both the pharma and FMCG sectors on how to convert these challenges into opportunities.

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Free access to Zolgensma curbed, says Novartis

pharmaphorum

A spokesperson told pharmaphorum that from now onwards the programme will cover just 12 countries, namely: Colombia, India, Indonesia, Malaysia, Mexico, New Zealand, Philippines, Serbia, Singapore, Thailand, Uruguay and Vietnam. . ” Zolgensma is one of the most expensive therapies available, with a price tag of around $2.1

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After a slow start for expensive CAR-T therapies, drug developers revisit oral therapies for blood cancer

pharmaphorum

price tag of $475,000 when it was first launched in 2017 – and it becomes apparent that these may not be desirable treatment options for every patient and in every setting. Add to this the considerable cost of these medications – the first approved CAR-T, Novartis’ Kymriah (tisagenlecleucel), had a U.S.

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Orphan drugs’ financial success raises questions

pharmaphorum

When asked by pharmaphorum why product sales are expected to be so high in this area, a spokesperson for Evaluate explained: “For many rare diseases, there is high unmet need which results in high levels of use of orphan products in the eligible patient groups, and these groups are often larger than anticipated once treatments become available.

Drugs 52
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A history of Pfizer

pharmaphorum

For all the latest Pfizer news follow pharmaphorum’s Pfizer tag. With fingers in every pie, ranging from small molecules to biologics in every clinical area, to stem cells and consumer goods, Pfizer will surely celebrate its 200th anniversary in as strong a position as it spent the last 160 years.

Sales 128
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How data is crucial to the relaunch of the Cancer Moonshot

pharmaphorum

Informed consent and HIPAA (Health Insurance Portability and Accountability Act privacy law) documents are also presented to the patient alongside the video, where they are able to tag sections of the documents for follow-up discussions with the investigator or clinician before signing them.