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The Covid cash cow – a look at the Covid vaccine sales figures

pharmaphorum

So too are the sales figures. billion in vaccine sales this year. Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. This sales strategy contrasts to AstraZeneca, which pledged to provide its vaccine on a not-for-profit basis until the pandemic ends. billion in covid vaccine sales in 2021.

Sales 135
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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes.

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Orphan drugs’ financial success raises questions

pharmaphorum

This is based on the relative success orphan drugs have achieved, in terms of the number of approvals and the sales figures achieved for this area. By 2026, this would mean that orphan drug sales will account for 20% of all prescription drug sales. Raising questions.

Drugs 52
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How COVID-19 Changed Food Sampling in Retail and At Home

XTalks

But without food sampling, consumers may not be able to justify the $6 price tag, let alone be aware of the brand. . Many larger brands also turned to e-commerce and online grocery sales to distribute samples. For Sol Cacao and other small businesses, food sampling provides exposure and helps them build a customer base.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

This gives them huge amounts of customer data that allows them to shape and personalise the way they engage with their customers, not least thanks to the direct-to-consumer sales model they often offer. Jeremy Richter, Tag. Build on the rapid responses to COVID-19.

Branding 114
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A history of Pfizer

pharmaphorum

Their follow-up to penicillin, Terramycin, first marketed in 1950, was both their first proprietary drug, and the first for which the company used sales reps, their soon to be formidable force of salesmen starting with just eight members. Antibiotics marked the transition to the modern Pfizer.

Sales 128
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What to expect from PEGS Europe 2023: Day 3

Drug Discovery World

Jeremy Fry, Dr, Director of Sales, ProImmune, on: ‘Mastering immunogenicity and biologics development’. Mitja Zidar, PhD, Senior Expert Science and Technology, Novartis, on: ‘Analytical characterisation meets molecular modeling: In silico forced degradation studies’.

Protein 59