XTalks

FEBRUARY 8, 2024

At $7 million for 30 seconds of airtime, the Super Bowl is the most expensive time and place of the year for TV commercials. While direct-to-consumer (DTC) TV advertising remains a mainstay marketing strategy in pharma, ads have mostly been relegated to evening hours during certain programs for older audiences.

Life Science 105

Life Science Marketing Branding Drugs 105

pharmaphorum

AUGUST 28, 2020

The world is awash with data, and while retailers and TV subscription services have perfected the art of collection and curation, public health has been trailing behind. We are ingesting hundreds of thousands of pieces of information daily and we tag that information across locations, disease types, species, and case counts.

Medicine 66

Medicine Research 66

Rethinking Clinical Trials

FEBRUARY 22, 2023

The study is enrolling people where they are using social media, such as Facebook ads, twitter influencers, tv ads, interviews with print/electronic news outlets, national tv (an appearance on “The Talk” to discuss the study), targeted advertising, physicians, electronic health records. Consent is one that should be done virtually.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Nurses 130

pharmaphorum

NOVEMBER 19, 2021

Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. The firm also hooked up with the Seattle Seahawks football team for a TV ad and also joined forces with Uber to promote vaccine confidence and uptake. Pfizer is understood to have charged $19.50 per dose in the US and €19.50

Sales 136

Sales Vaccination Vaccine Marketing 136

The Pharma Data

MAY 5, 2021

AbbVie’s Humira regains top pharma TV spender spot, while sibling brands Rinvoq and Skyrizi tag along ( Fierce ). . Esker, a new biotech startup, launches with plans to make targeted immune drugs ( BioPharma Dive ). Pfizer ups COVID-19 vaccine revenue estimates ( BioPharma Reporter ).

Vaccination 52

Vaccination Vaccine Gene Therapy Contract Packaging 52