The E-A-T of Disease Awareness and Why Brands Need to Get It Right
Intouch Solutions
OCTOBER 26, 2021
you wouldn’t trust tax information on a recipe website), branded properties (i.e., brands should be seen as the authoritative sources for their own information), and being recommended by other experts. Similarly, pharma brands are their own entities, so the organizations behind these sites are never in question to Google or users.
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