Doctors Related Topics 
World of DTC Marketing
MARCH 28, 2021
IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.
AuroBlog - Aurous Healthcare Clinical Trials blog
OCTOBER 12, 2023
An elderly woman in Russia’s Far East was revealed on Wednesday to have lived for 80 years with an inch-long needle in her brain, after doctors made the unexpected discovery during a CT scan. Doctors believe the woman was the victim of a failed infanticide carried out by her parents, and said they would not […]
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World of DTC Marketing
JULY 31, 2021
The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com. The world of online health-seeking has become more complicated but with some common sense you can find HCPs who know that they are talking about.
World of DTC Marketing
APRIL 27, 2021
QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.
Bio Pharma Dive
MARCH 12, 2024
Physicians are preparing for tough conversations with patients on Amylyx Pharmaceuticals’ drug, Relyvrio, while holding out hope it still may help some with the disease.
Bio Pharma Dive
OCTOBER 19, 2020
The findings have implications for how pharma teams should think about their DTC and HCP efforts — they are no longer two separate marketing channels.
Bio Pharma Dive
MAY 10, 2023
While some see the new donanemab results as adding to a “watershed moment” in Alzheimer’s research, others say they reinforce the limitations of so-called anti-amyloid therapies.
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