Doctors are consumers too! How DTC media impacts HCPs

Bio Pharma Dive

The findings have implications for how pharma teams should think about their DTC and HCP efforts — they are no longer two separate marketing channels

Vaccine sales driven down by pandemic's effects on doctor visits

Bio Pharma Dive

Pfizer, Sanofi, GSK and Merck each reported lower vaccine sales as stay-at-home orders kept people from their regular vaccinations

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5 Ways That Digital Signage Improves a Doctor’s Office

Pharma Mirror

When you many patients think of a doctor’s office, hospital, or healthcare facility, they picture a stuffy, cold, and outdated facility that increases your anxiety. Offices with old decor prevent patients from visiting the doctor regularly and feeling relaxed.

Safety considerations for visiting primary care doctors

Scienmag

Rutgers expert warns not to delay visits and offers solutions to stay safe when seeing your physician in person The COVID-19 pandemic has left many people with chronic health conditions relying on telemedicine rather than seeing their doctor in person when necessary or putting off important visits entirely because they fear being infected.

Doctor invents hybrid mask allowing ENT doctors to see more patients

Scienmag

– An ear, nose, and throat doctor has invented a simple mask design that significantly improves safety during aerosol-generating procedures of the head and neck. VA seeking companies to license, manufacture Credit: Dr. Scott Fuller/VA SACRAMENTO, Calif.

The Covid Drug Wars That Pitted Doctor vs. Doctor

NY Times

How much freedom should front-line clinicians have in treating Covid-19 patients with unproven drugs? The question opened up a civil war in some hospitals

Doctors express concern over clearing NHS bottleneck

Pharma Times

The survey, by the British Medical Association, highlights the huge challenge in returning to a normal service as waiting lists grow

A third of UK doctors have treated COVID-19 patients without full PPE, report finds

Pharma Times

Report also highlights the impact of COVID-19 on the physical and mental health of doctors

Amanda Bowles: Doctor error contributed to anorexic woman's death

The Pharma Data

image copyright Family photo. image caption Amanda Bowles was found in her Cambridge flat in September 2017. A decision not to “urgently” refer an anorexic woman whose condition had significantly deteriorated contributed to her death, a coroner said.

UK doctors call for tighter rules on coronavirus antibody tests

Pharma Phorum

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”.

A third of UK doctors have treated COVID-19 patients without full PPE, report finds

The Pharma Data

Report also highlights the impact of COVID-19 on the physical and mental health of doctors. A new report has found that more than a third of UK doctors have treated COVID-19 patients in person without sufficient personal protective equipment (PPE) during the pandemic.

Autism, ADHD Linked to More Doctor, Hospital Visits by Age 1

The Pharma Data

19, 2020 — Children with autism spectrum disorder (ASD) and/or attention-deficit/hyperactivity disorder ( ADHD ) have more doctor and hospital visits during infancy, according to a study published online Oct. MONDAY, Oct.

Children with autism, ADHD have more doctor and hospital visits during infancy

Scienmag

— Children who are later diagnosed with autism and/or attention deficit hyperactivity disorder visit doctors and hospitals more often in their first year of life than non-affected children, suggesting a potential new way to identify the conditions early. Even before being diagnosed, these babies’ health care utilization patterns are distinctive DURHAM, N.C.

Coronavirus: 'Long Covid' patients need treatment programme, doctors say

The Pharma Data

Media playback is unsupported on your device. Media caption Keen cyclists Meredith and Elly, who was training for a marathon, say they’re still suffering from Covid-19 symptoms months after getting it.

Coronavirus doctor's diary: Trying out tech that may help make worship Covid-secure

The Pharma Data

Prof John Wright, a doctor and epidemiologist, is head of the Bradford Institute for Health Research, and a veteran of cholera, HIV and Ebola epidemics in sub-Saharan Africa. A Bradford mosque is trying out new equipment designed to prevent the spread of coronavirus.

Having a doctor who shares the same race may ease patient’s angst

Scienmag

New research suggests that Black patients may have less pain and anxiety when treated by a physician of their own race When doctors are the same race as their patients, it can sometimes forge a sense of comfort that helps to reduce anxiety and pain, particularly for Black patients, new research from the University of […].

Texas Original Compassionate Cultivation Introduces Patient- and Doctor-Driven Medical Cannabis Lozenges

BioTech 365

Lozenges address limitations of Texas Compassionate Use Program New products directly incorporate feedback from patients suffering from inadvertent side effects due to CUP statutes TOCC conducted research trials with more than 20 patients to validate product efficacy Majority of trial … Continue reading → Business Wire

Philips’ Future Health Index 2020 report reveals new insights into younger doctors’ commitment to improving healthcare during COVID-19

BioTech 365

September 8, 2020 61% of younger doctors ranked telehealth as the digital health technology that would have most improved their experiences during COVID-19, overtaking artificial intelligence (AI) (53%) 47% of younger doctors reported greater appreciation from patients; 44% experienced greater … Continue reading → GlobeNewswire

92% of US Doctors Tell Patients Not to Wait to Get the Flu Shot this Season

BioTech 365

Nearly 7 out of 10 US Physicians Also Say Pandemic Apt to Significantly Impact Travel This Holiday Season NEW YORK–(BUSINESS WIRE)–Week 14 of Sermo’s COVID-19 Real Time Barometer survey revealed that 92 percent of physicians in the United States are … Continue reading → Business Wire

Top Russian doctor quits over questionable ethics that rushed through coronavirus vaccine

The Pharma Data

Photo by Senior Airman Areca Wilson. Professor Alexander Chuchalin has quit the Russian Health Ministry’s ethics council due to the quick approval process for the country’s coronavirus vaccine.

City of Hope Doctors Lead Novel Clinical Trial to Treat Cancer Patients with COVID-19

BioTech 365

The innovative trial is now enrolling patients and uses leflunomide, an arthritis drug, as well as other therapies used against COVID-19 DUARTE, Calif.–(BUSINESS

Operation Warp Speed’s top doctor says coronavirus vaccine likely won’t be approved until after November

The Pharma Data

Dr Moncef Slaoui, the leading doctor involved with Operation Warp Speed, has said it is unlikely a vaccine for the US will be ready by November. . Air Force photo/Senior Airman Areca T. Wilson.

Ask the Doctors: Navigating Depression in College

Science 37

So in our Ask the Doctors series, we present you with some of the conversations we’re having with our own Science 37 doctors. The post Ask the Doctors: Navigating Depression in College appeared first on Trial Mix. You can never know too much about something, especially healthcare. Join us as we dive deeper into specific conditions and treatments through the lenses of physicians.

Healthcare tech firms team up on consultation tools for GPs

Pharma Phorum

The platform combines eConsult’s digital triage tool – which was added to the NHS app a few weeks ago – with video consultation provided by Q Doctor and Cognitant’s health information service Healthinote. Digital News Cognitant eConsult NHS NHS Digital online consultations Q Doctor

Patient Marketing: How Doctors Can Attract More Male Patients

Pharma Focus Asia

For several reasons, men will wait until the last possible minute (or avoid altogether) before going to a doctor or specialists to discuss their […]. Women may outnumber men when it comes to diagnosis of mental and physical conditions, but they are also more likely to seek treatment or take preventative measures than their male counterparts.

Tips to Get More Doctor Referrals for your Pharma Franchise

Fossil Remedies

For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products. Getting doctor referrals-the old way. Earlier, Pharma franchise companies were giving free samples to the doctors, which they used to provide to their patients. Also, there were cash rewards, gifts, and incentives for doctors.

Doctor Evidence, LLC (“DRE”) Expands Medical Strategy Advisory Board to Strengthen its Artificial Intelligence Solution in Drug Discovery

BioTech 365

Medical Strategy Advisory Board (“MSAB”) to advise DRE on the convergence of expert AI-enabled technology in healthcare and the exponential growth of clinical information SANTA MONICA, Calif.–(BUSINESS –(BUSINESS WIRE)–DRE is pleased to welcome four new members to its MSAB. They join … Continue reading → Business Wire

 “National Wave of Fertility Fraud”:  2 Cases Filed Against CA & VA/WV Doctors Seen as First of Hundreds to Be Exposed by Home DNA Tests

BioTech 365

Rise of Use of Ancestry.com, 23 and Me Home DNA Kits Revealing Widespread ObGyn/Fertility Doctor Abuses; Leading IVF Attorney Adam Wolf Says Regulation Needed to “Rein in a Profession Run Amuck” WASHINGTON–(BUSINESS WIRE)–Multiple families victimized by “fertility fraud” took action … Continue reading → Business Wire

From no drugs to 3: Patients with spinal muscular atrophy now face hard choices

Bio Pharma Dive

The availability of three vastly different, cutting-edge medicines for the rare disease has put patients, families and doctors in an unfamiliar position

Grail, Illumina's well-funded liquid biopsy spinout, prepares for IPO

Bio Pharma Dive

The company claims its test may help avert deaths from cancers that would otherwise kill later on, but will have a tough task convincing doctors and payers of its merit

Vanquishing COVID-19 by Decreasing Viral Inoculum

BioSpace

Monica Gandhi, MD, an infectious diseases doctor and professor of medicine at UC San Francisco, poses the hypothesis that masks and other social distancing measures may reduce the viral inoculum – or amount – of the SARS-CoV-2 we contract

Growing Up Black

NY Times

Also: Men and masks; when doctors overprescribe; a favorite New York City walking destination A Black Southerner recalls segregation in life and in death.

Improved early psychosis detection system may halve risk in young people

Scienmag

Doctors have developed a new data mining method to detect many young people with emerging psychosis. The new methods, based on advanced data mining to pick up early risk sign from schools, hospitals, and general doctors, will be presented at the ECNP virtual congress, and is in press with a peer-reviewed journal (* see notes, […].

Giving the forgotten generation of cancer patients a voice

Pharma Phorum

Our doctors do not think outside of the box in terms of treatments. In the same breath, the doctor said: ‘You’re going to need 16 rounds of chemo. Doctors really need to look at the patient in front of them.

American University of the Caribbean School of Medicine Leads Initiative to Improve Cancer Patient Outcomes in Africa

BioTech 365

Partnership with BIO Ventures for Global Health will strengthen African doctors’ capacities to prevent and detect cancer CHICAGO–(BUSINESS WIRE)–In Africa, cancer is more deadly than malaria and mortality is expected to double by 2040 if action is not taken.1

Dr. R. Bruce Williams Named Pathologist of the Year, 19 Others Recognized

BioTech 365

–(BUSINESS WIRE)–#cap20virtual–The College of American Pathologists (CAP), the world’s largest organization for the doctors who diagnose and study disease, recognized several of its members for their dedication to and advancement of pathology and laboratory medicine.

No digitization with HCP’s is not permanent

World of DTC Marketing

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors.

Get Discovered – Calling Bio Researchers and Entrepreneurs to Pitch, Apply by October 2nd

BioTech 365

–(BUSINESS WIRE)–#BioPro–The Oregon Bioscience Association invites high school through post-doctoral researchers as well as bio entrepreneurs leading early- and later-stage startups from Oregon and Southwest Washington to compete in Oregon Bio’s expanded pitch events.

Labs Like Premier Medical Laboratory Services Now Seeing Increased Demand for Various Molecular Diagnostic Tests

BioTech 365

–(BUSINESS WIRE)–At the onset of the pandemic the nation began to practice social distancing, and subsequently, many stopped scheduling visits with their doctors. ~As social distancing measures have decreased, demand for medical tests other than COVID-19 increase~ GREENVILLE, S.C.–(BUSINESS

UT southwestern levels the playing field for testicular cancer patients

Scienmag

Doctors were able to eliminate the effect of sociodemographic factors on patient outcomes by treating men at different hospitals with the same expert care Credit: UT Southwestern Medical Center DALLAS – Aug.