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The immediate future of DTC

World of DTC Marketing

DECEMBER 28, 2020

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites. Having just a website is not enough.

Doctors 296
Doctors Doctor Production Marketing 296
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Online health seekers after the pandemic

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. When I did the same, using the brand name for the search, I was taken back by both the number and depth of comments. What really surprised me was the use of social media to research Rx drugs.

Doctors 217
Doctors Doctor Drugs Pharma Production 217
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