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Optimizing pharmaceutical innovation

Bio Pharma Dive

Elevate pharma product development and marketing through collaboration with physician experts

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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. 8ight: The number one way people learn about new pharma products is via TV.

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10 Trends for online health seekers

World of DTC Marketing

8ight: Paid media for pharma products is performing worse than most other industries. In my opinion, this is due to pharma being sold on programmatic and the lack of investment in creative. To me, there is a hell of a lot of opportunities here but pharma is late to the party. 2020 trend concept.

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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.

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Pharma websites need disruption

World of DTC Marketing

Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. We all know that Wall Street and sales come well before patients. Want proof? 3d render ).

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Pharma websites tracking visitors

World of DTC Marketing

How do you think patients feel when they are served ads due to visiting a pharma product website? Pharma needs to reassure the public that they are NOT being tracked when someone comes to their website. On the other hand, BMSs Opdivo sight doesn’t;t allow Facebook tracking.

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Teva UK partners Closed Loop on personalised medicine

pharmaphorum

Teva UK has joined forces with techbio company Closed Loop Medicine to develop digital companions for pharma products that could provide personalised medicine