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Russia’s focus on domestic pharma production could shield it from sanctions’ effects

Pharmaceutical Technology

Although medicines tend to be excluded from trade sanctions as they cause loss of life, Russian pharma companies may struggle to secure funding in the face of economic sanctions and there may also be a disruption to non-essential medicines.

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Optimizing pharmaceutical innovation

Bio Pharma Dive

Elevate pharma product development and marketing through collaboration with physician experts

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Which PCD Products Are The Best To Start A Pharma Franchise?

Fossil Remedies

We know that the PCD Pharma Franchise business is lucrative and profitable. But do we know which PCD products should we pick so that the maximum profitability is ensured? This blog is an attempt to clarify the concepts about choosing the best products. Best-rated products.

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Is License Compulsory For Starting Pharmaceutical Business In India?

Fossil Remedies

When you launch a PCD pharma company , you have to do several preparations. In a pharma business, you have a distribution network like a pharma manufacturing company, pharma marketing company, C&F agents, wholesalers/distributors/stockiest, retailers, and pharmacies.

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The criticality of compliance

Pharma Phorum

Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. As the industry increases the adoption of Pharma 4.0,

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What Are The Reasons Of Popularization And Future Aspects Of Pharma Franchise Business?

Fossil Remedies

POPULARIZATION AND FUTURE ASPECTS OF PHARMA FRANCHISE BUSINESS. Are you planning to launch a pharma franchise business? Experts say that pharma franchise business is different, and hence, it is all the more important to understand it in detail. What is pharma franchise business? Pharma franchise is an agreement between the franchiser and franchisee. Several things are responsible for the popularity of the pharma franchise business.

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Introducing UnitVisID: An RFID Consortium Rebrand

Pharmaceutical Commerce

Alliance revolves around interoperability of pharma products as they move through the supply chain.

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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products.

Marketing 229
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Pipelinepharma marketplace records quadruple growth over a single year

Pharma Mirror

The leading European pharmaceutical marketplace now hosts more than 85 000 CTD dossiers for finished dosage formulation products. Compared to 19 600 products at the start of 2021, the product offering has increased fourfold over a single year.

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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. That research entails going to the product website.

Marketing 217
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Pharma websites need disruption

World of DTC Marketing

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies.

Marketing 167
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10 Trends for online health seekers

World of DTC Marketing

3hree: Pharma websites are still a “brief stop,” but the bounce rates continue to be the highest of any industry. Pharma websites are NOT meeting user needs regarding “reasons to believe” that their product is best for them.

Marketing 234
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DoKaSch Temperature Solutions opens new service station in India

Pharma Mirror

Strategically, the Hyderabad Airport location is a very important network station for the global supply of lifesaving medicines given Hyderabad’s status as a major pharma production and export hub.

Genome 130
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Pharma websites tracking visitors

World of DTC Marketing

WHAT”S UP WITH THAT: A quick analysis of two pharma websites shows that Facebook, and others, are tracking users. Does pharma even know or care? So why then are some pharma websites tracking visitors for Facebook? The post Pharma websites tracking visitors.

Marketing 164
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Uniqueness if pharma DTC

World of DTC Marketing

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The post Uniqueness if pharma DTC.

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It’s time to rethink the pharma website

World of DTC Marketing

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx.

Marketing 146
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How To Get Success in Ayurvedic Pharma Franchise Business?

Fossil Remedies

The pharma sector has been doing quite well for some time and the future seems to be equally exciting. By opening the best PCD pharma franchise company one can take benefit of the upcoming future opportunities. And the PCD pharma products owned by the brand should be in good demand.

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Product launch metrics are changing in pharma

World of DTC Marketing

The old model of looking at performance in the first six months of product launch isn’t relevant. Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences.

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Reason behind the growth of PCD Pharma Franchise in India

Fossil Remedies

The pharma business has become one of the most popular businesses in the last 20 years. It is because the pharma sector has done remarkably well. What are the driving reasons behind the success of PCD pharma franchise? But a pharma franchise business is the exception.

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How agencies can help pharma DTC

World of DTC Marketing

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. Content that’s not being read needs to be removed and added as the noise around your product increases.

Marketing 208
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List of Top 10 Pharma Franchise Companies in India

Fossil Remedies

Top 10 Pharma Franchise Companies in India. Irene Pharma. Irene Pharma – Being one of the prominent PCD Pharma company in India located at Ahmedabad Gujarat, we have faith in embracing new advances for consistently enhancing our PCD Pharma business operations.

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Personal responsibility in our healthcare

World of DTC Marketing

Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. I also believe that too many within our industry discount the influence that pharma has on patients.

Marketing 139
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Frequency on pharma TV too high

World of DTC Marketing

Nowhere is this more evident than in pharma TV ads like Tepezza. This could especially be true for pharma TV ads which seem to run back to back to back. When it comes to pharma DTC increased frequency is NOT going. Ninety-two percent of U.S.

Marketing 183
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Why online marketing is so essential for pharma

World of DTC Marketing

However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. In both these areas, most pharma sites fail.

Marketing 163
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How to Start a Pharma Company with a Low Budget in India?

Fossil Remedies

Do you think that India is a great place to launch a pharma business? Many sectors have performed well, and the pharma sector is one of them. Those, who don’t mind taking a risk in the business must reap the opportunity by launching a pharma company.

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Dear FDA: WTF?

World of DTC Marketing

Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

Marketing 163
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Are healthcare agencies really this clueless?

World of DTC Marketing

What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area. The idea that pharma should take a amore active roll in social media because patients are seeking advice from other patients is myopic.

Marketing 163
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Brazil: untapped market for big pharma manufacturing

Pharmaceutical Technology

SUS provides full, free and universal access to healthcare for the country's entire population (215 million), which spends around 10% of its gross domestic product (GDP) on healthcare. Only a limited number of international pharma companies, however, operate manufacturing sites in the country.

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Misinformation and confusion: Online health seekers

World of DTC Marketing

This is where pharma can play a huge part. Pharma product websites need to be a LOT better job of sharing resources. THE SHORT : The confusion around the Presidential election, which is ongoing at the time of this post, has a lot of similarities with online health information.

Marketing 164
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Online health seekers after the pandemic

World of DTC Marketing

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. I haven’t seen any posts that indicate a “distrust” of pharma when it comes to prescription drugs, but pricing was definitely an issue.

Marketing 188
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DTC marketers disconnect from digital marketing

World of DTC Marketing

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product. Offline that action is, more and more, to drive people online to learn more about your product.

Marketing 126
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The impact of climate change on the pharma supply chain

Pharmaceutical Technology

The challenge for pharma in reducing its carbon footprint A recent study presented at COP27 , found that just 4% of biotechnology and pharmaceutical companies were currently on track to meet Paris 2030 climate goals, with the pharmaceutical industry being among the world’s largest carbon emitters.

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Pharma needs to move to digital NOW

World of DTC Marketing

If there is one industry that needs to think more about digital, it’s pharma. Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website.

Branding 163
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Why Go With A PCD Pharma Franchise Company?

Fossil Remedies

Are you going to launch a new business by partnering with a new PCD Pharma Company ? When you get associated with a great PCD Pharma company, you can be assured about the quality of service. You get benefited from these things when you associate with a reputed PCS pharma company.

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Getting an Rx does not address health problems

World of DTC Marketing

billion annually in healthcare and productivity losses. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help.

Marketing 176
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Benefits of PCD Pharma Company

Fossil Remedies

All sector of the Indian economy has done good, but the pharma sector is doing exceptionally well. In the pharma sector, running a PCD Pharma Company in India guarantees good returns. What is a PCD Pharma Company? Here are Some Unique Benefits of PCD Pharma Company. #1

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What are the Vital Advantages Offered by PCD Pharma Companies?

Fossil Remedies

Since the pharma sector has performed remarkably well in the fast few decades and the future is also showing very good signs, it is quite natural that more and more people are entering the arena. There are many types of pharma businesses and one can choose any of them.

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America’s healthcare costs are in deep crisis

World of DTC Marketing

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced.

Marketing 250
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Ten pharma digital marketing facts

World of DTC Marketing

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 1ne: There is a direct correlation between time on site and asking for/about your product. As I See It Bad Pharma Digital marketing

Marketing 165
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The health care industry should also invest more preventative health

World of DTC Marketing

Is pharma preparing HCPs for the onslaught of potential medical problems, or are they just pitching drugs to treat these conditions? The FDA should require all pharma product websites to carry information on wellness and the disease state.

Marketing 176
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Pharma Franchise Business Is Beneficial For the Indian Pharmaceutical Market

Fossil Remedies

PCD Pharma Franchise Business. Therefore, it is a good idea to launch a Pharma Franchise Business. PCD Pharma Franchise is the backbone of the pharma companies. When a pharma company does great business, the associated franchise holders will also reap the benefits.

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The immediate future of DTC

World of DTC Marketing

Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies.

Marketing 240
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Pharma’s horrible website metrics

World of DTC Marketing

More than half of mobile users leave a website that takes more than three seconds to load, yet too many pharma sites are not optimized for mobile. Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. DTC Spending Pharma Websites

Marketing 168