Optimizing pharmaceutical innovation
Bio Pharma Dive
SEPTEMBER 19, 2022
Elevate pharma product development and marketing through collaboration with physician experts
Pharma Production Related Topics 
The Future of Pharma Production, Manufacturing and Packaging
Drug Discovery Today
APRIL 14, 2023
Through a series of exclusive interviews and a survey of industry insiders, Connect in Pharma names the top pharmaceutical and manufacturing-related trends of 2023
Join 32,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Teva UK partners Closed Loop on personalised medicine
pharmaphorum
MARCH 27, 2024
Teva UK has joined forces with techbio company Closed Loop Medicine to develop digital companions for pharma products that could provide personalised medicine
Medicine 
100
100 
FDA Finalizes the Definitions of “Suspect and Illegitimate” Pharma Products
Pharmaceutical Commerce
MARCH 17, 2023
Industry is still scrambling to handle clerical errors of DSCSA transactions.
DTC Study: Marketers misaligned with online health seeker needs
World of DTC Marketing
AUGUST 4, 2021
TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. 8ight: The number one way people learn about new pharma products is via TV.
Marketing 279
279 
Pharma websites need disruption
World of DTC Marketing
DECEMBER 1, 2020
Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. We all know that Wall Street and sales come well before patients. Want proof? 3d render ).
The right balance in DTC: Tv versus digital ads
World of DTC Marketing
MARCH 22, 2021
The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.
Pipelinepharma marketplace records quadruple growth over a single year
Pharma Mirror
MARCH 31, 2022
We are building upon our vision to become the world’s leading B2B pharma product platform. While quantity is sometimes a quality in itself, our product listings are curated by. The post Pipelinepharma marketplace records quadruple growth over a single year appeared first on Pharma Mirror Magazine.
Inizio Engage Introduces New Learning Brand
Pharmaceutical Commerce
OCTOBER 19, 2023
Nazaré brings together KOLs who are knowledgeable of the pharma product lifecycle.
Branding 52
52 
10 Trends for online health seekers
World of DTC Marketing
OCTOBER 21, 2020
8ight: Paid media for pharma products is performing worse than most other industries. In my opinion, this is due to pharma being sold on programmatic and the lack of investment in creative. To me, there is a hell of a lot of opportunities here but pharma is late to the party. 2020 trend concept.
DoKaSch Temperature Solutions opens new service station in India
Pharma Mirror
SEPTEMBER 2, 2021
Strategically, the Hyderabad Airport location is a very important network station for the global supply of lifesaving medicines given Hyderabad’s status as a major pharma production and export hub. It is located at GMR Hyderabad Air Cargo terminal.
Cathay Cargo, Tower Cold Chain Forge Airline Partnership
Pharmaceutical Commerce
APRIL 3, 2023
Deal is expected to offer airline with additional variety when it comes to shipping temperature-sensitive pharma products.
It’s time to rethink the pharma website
World of DTC Marketing
NOVEMBER 17, 2020
Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. What is the ROI of Engagement?
Pharma websites tracking visitors
World of DTC Marketing
APRIL 29, 2021
How do you think patients feel when they are served ads due to visiting a pharma product website? Pharma needs to reassure the public that they are NOT being tracked when someone comes to their website. On the other hand, BMSs Opdivo sight doesn’t;t allow Facebook tracking.
Innate Pharma and Takeda sign licence deal to develop ADCs for coeliac disease
Pharmaceutical Technology
APRIL 3, 2023
In addition, Innate will receive royalties on possible net sales of any commercial product to be developed under the licence. The firm is also entitled to receive up to $410m for future development and regulatory and commercial milestones, provided these are attained within the timeline of the deal.
Development 130
130 
Introducing UnitVisID: An RFID Consortium Rebrand
Pharmaceutical Commerce
NOVEMBER 10, 2022
Alliance revolves around interoperability of pharma products as they move through the supply chain.
CSafe Launches New Reusable Pallet Shipper
Pharmaceutical Commerce
OCTOBER 24, 2022
Offers more than 120 hours of temperature-controlled pharma product protection.
Russia’s focus on domestic pharma production could shield it from sanctions’ effects
Pharmaceutical Technology
JULY 4, 2022
Pharmstandard (Moscow, Russia) and Pharmasyntez (Irkutsk Oblast, Russia) own five facilities each in Russia, the most of any pharma company. The post Russia’s focus on domestic pharma production could shield it from sanctions’ effects appeared first on Pharmaceutical Technology.
Magazine: ‘Right shoring’ API production in Europe
Pharmaceutical Technology
MARCH 1, 2023
In the last few years, there have been growing calls to onshore the manufacturing of certain pharma products, including active pharmaceutical ingredients (API), to ensure a smooth supply and to minimise shortages in the European Union (EU).
Production 130
130 
List of Top 10 Pharma Franchise Companies in India
Fossil Remedies
APRIL 7, 2020
Having headquarters in Ahmadabad, Gujarat, ‘ Fossil Remedies ’ is the top most Pharma franchises company in India with long years of experience.They manufacture and market more than 2800+ Pharma products and indulge in 8 Special divisions. They offer pharma franchise to interested parties. 150+Neoropsycatric Products.
Uniqueness if pharma DTC
World of DTC Marketing
JUNE 20, 2022
Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.
Marketing 210
210 
Personal responsibility in our healthcare
World of DTC Marketing
APRIL 1, 2021
Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?
How agencies can help pharma DTC
World of DTC Marketing
FEBRUARY 3, 2022
2wo: The pharma product website is a living entity. Content that’s not being read needs to be removed and added as the noise around your product increases. While the Internet provides a wealth of online health information, it can also confuse people looking for information.
Marketing 247
247 
DTC marketers disconnect from digital marketing
World of DTC Marketing
OCTOBER 9, 2020
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.
Marketing 139
139 
Ten pharma digital marketing facts
World of DTC Marketing
JULY 29, 2020
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 1ne: There is a direct correlation between time on site and asking for/about your product. 2wo: The biggest reason for pharma product high bounce rates is bad homepage design.
Marketing 183
183 
Which PCD Products Are The Best To Start A Pharma Franchise?
Fossil Remedies
JANUARY 19, 2022
You should choose only legally identified products. Best-rated products. Always choose PCD Pharma Products that have been based on extensive research because the future of any product depends on it. Your product should have passed all the required tests. Choose products that you are willing to invest for.
Production 98
98 
How To Get Success in Ayurvedic Pharma Franchise Business?
Fossil Remedies
NOVEMBER 22, 2022
In India, the business of pharma franchise business has become popular because it is easy to establish a PCD pharma franchise. All you require are a good franchise network, top-quality pharma products, and some financial knowledge. And the PCD pharma products owned by the brand should be in good demand.
Branding 52
52 
Reason behind the growth of PCD Pharma Franchise in India
Fossil Remedies
MARCH 29, 2022
Another important reason behind the popularity of a PCD Pharma franchise business is a higher profit margin. As the demand for pharma products shows a surge, there is always a big scope for higher profit. Products, where the gap between the MRP and purchasing price is big, the profit margin is further high.
Product launch metrics are changing in pharma
World of DTC Marketing
APRIL 5, 2022
Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? The pandemic has changed both HCP and patient behaviors.
Production 196
196 
Dear FDA: WTF?
World of DTC Marketing
MARCH 18, 2021
4our : How do online health seekers like pharma product websites when it comes to answering their questions about a certain product or medical condition? 2wo : Beyond a physicians recommendation what the most factors in asking for a certain prescription drug? 3hree: Do patients really pay attention to fair balance in TV ads?
Branding 180
180 
Frequency on pharma TV too high
World of DTC Marketing
FEBRUARY 24, 2022
3hree: They believe people see a TV ad for a pharma product and ask their doctor for it. So why do DTC marketers keep running the same spots again and again? 1ne: They’re inexperienced. 2wo: Their agency is making money by suggesting they keep running the spots.
Branding 210
210 
What Are The Reasons Of Popularization And Future Aspects Of Pharma Franchise Business?
Fossil Remedies
SEPTEMBER 20, 2019
After running a pharma franchise business for some time, you get enough exposure to the pharma business. It is possible to launch a startup or diversify into the pharma products if you are interested in it. How to launch a pharma franchise business. It brings guaranteed results for everyone.
Leading freeze-drying systems suppliers for the pharmaceutical industry
Pharmaceutical Technology
MARCH 10, 2023
They offer security in pharmaceutical manufacturing by fulfilling the security rules such as process control settings and specific requirements for the collection of batch production and control records, based on which the pharma products should be produced.
Manufacturing 147
147 
Misinformation and confusion: Online health seekers
World of DTC Marketing
NOVEMBER 4, 2020
Pharma product websites need to be a LOT better job of sharing resources. Why more websites don’t encourage thought leaders to write medical content for product websites is hard to understand, but then online health seekers are getting lost online. PRNewsfoto/Weber Shandwick).
Why online marketing is so essential for pharma
World of DTC Marketing
MAY 31, 2022
Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not.
Marketing 179
179 
Best Cough Syrups in India
Creogenic Pharma
APRIL 15, 2023
Our company is ISO-certified and formulates high-quality, low-cost pharma drug solutions that adhere to the latest guidelines, GMP policies, and applicable norms. To deliver top-notch pharma products to every corner of India, we focus on strengthening our franchise channel.
Japanese drugmakers make greener packaging pledge
pharmaphorum
DECEMBER 22, 2022
Meanwhile, pharma products also generate non-degradable waste materials – known as environmentally persistent pharmaceutical pollutants (EPPPs) – with biological activity that is known to adversely affect ecosystems.
Packaging 103
103 
Bayer sells testosterone drug rights to Grünenthal for €500m
pharmaphorum
JULY 14, 2022
The group is facing the threat of competition from big-selling pharma products Eylea (aflibercept) for ophthalmic diseases and anticoagulant Xarelto (rivaroxaban) in the coming years, and is pivoting to growth areas to try to ride out that loss in revenues.
Drugs 92
92 
Unfair balance
World of DTC Marketing
OCTOBER 29, 2020
When online health seekers come to a pharma product website they want to know “what’s in it for me?” ” and “how much the drug costs” Sure, they will go to the product safety information page but it’s too hard for them to comprehend. It’s a huge waste of space, money, and time.
Production 181
181 
Pharma needs to move to digital NOW
World of DTC Marketing
NOVEMBER 12, 2021
Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. 3hree: There is a correlation between bounce rates and the product lifecycle. 2wo: Time on site and pages viewed remain very low.
Branding 180
180 
Is License Compulsory For Starting Pharmaceutical Business In India?
Fossil Remedies
OCTOBER 16, 2022
Fossil Remedies is leading manufacturers and marketers of Pharma Products who hold rich expertise as PCD Pharma Franchise Company Ahmedabad , Gujarat, India. If you are looking for to the Take Franchise of a Pharma Company then it is a one of the leading PCD Based Pharma Franchise Companies in India.
Licensing 52
52 
The health care industry should also invest more preventative health
World of DTC Marketing
FEBRUARY 24, 2021
Is pharma preparing HCPs for the onslaught of potential medical problems, or are they just pitching drugs to treat these conditions? The FDA should require all pharma product websites to carry information on wellness and the disease state.
The immediate future of DTC
World of DTC Marketing
DECEMBER 28, 2020
Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. Having just a website is not enough.
Doctors 296
296 
Online health seekers after the pandemic
World of DTC Marketing
JULY 1, 2021
Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug.
Doctors 217
217 
Let's personalize your content