Why TV will continue to be the first choice for DTC
World of DTC Marketing
JUNE 21, 2021
The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Gone are the days, for the most part, of someone seeing a DTC ad and running to their doctor to ask for an Rx. This leads to a big problem.
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