COVID-19 and the digital pharma marketing revolution
pharmaphorum
JANUARY 8, 2021
Until 2020, pharma had lagged other industries in its investment in digital marketing. In the US, TV advertising for pharma products is still a big business, but this is mainly aimed at patients. A report from eMarketer came to an identical conclusion, estimating that US pharma would spend $9.53 This is an increase in 14.2%
76 
Let's personalize your content