World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. Some are, but most aren’t.

Doctors 296

Doctors Doctor Production Marketing 296

pharmaphorum

JANUARY 8, 2021

In the US, TV advertising for pharma products is still a big business, but this is mainly aimed at patients. A report from eMarketer came to an identical conclusion, estimating that US pharma would spend $9.53 The way that reps engage with doctors will be very, Hale said, with an emphasis on efficiency.

Marketing 74

Marketing Doctors Doctor Pharma Companies 74

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40