Development Doctor Pharma Production Regulation 
World of DTC Marketing
JUNE 24, 2021
Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.
pharmaphorum
JANUARY 8, 2021
In the US, TV advertising for pharma products is still a big business, but this is mainly aimed at patients. A report from eMarketer came to an identical conclusion, estimating that US pharma would spend $9.53 The way that reps engage with doctors will be very, Hale said, with an emphasis on efficiency.
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