World of DTC Marketing

FEBRUARY 3, 2022

If you work in an agency, your job is not to develop a website or TV spot. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. 3hree: TV is not the right channel for all medications.

Marketing 247

Marketing Pharma Production Production Doctors 247

World of DTC Marketing

APRIL 5, 2022

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.

Doctors 165

Doctors Doctor Production Drugs 165

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. This can help your agency develop a more effective media strategy to reach each segment on and offline.

Marketing 199

Marketing Pharma Production Development Doctors 199

World of DTC Marketing

APRIL 1, 2021

These same changes can also lower the chances of developing heart disease and some cancers. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. About 9 in 10 cases in the U.S.

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

Marketing 139

Marketing Branding Pharma Production Production 139

World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. There is s direct correlation between web traffic and TV ads for new pharma products. There are too many barriers between awareness and conversion.

Branding 180

Branding Marketing Production Pharma Production 180