Doctors Nurses Pharma Companies Production 
World of DTC Marketing
AUGUST 25, 2022
This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. Right now, people don’t come to pharma websites unless DTC drives them for a specific product.
World of DTC Marketing
AUGUST 9, 2021
86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.
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pharmaphorum
APRIL 12, 2022
What was once usual practice for pharma – connecting with stakeholders through face-to-face interactions – has pivoted into the need to make meaningful relationships digitally. But who does pharma need to reach to ensure these connections translate to increased knowledge and utilisation of its products?
The Pharma Data
NOVEMBER 27, 2020
This week, another pharma company revealed a new technology device that can detect if a patient is infectious or not, while the Russian government published results of its Sputnik V vaccine, claiming it is more than 95 per cent efficient 42 days after the first dose. Save your seat at IDBS’s upcoming webinar. Source link.
pharmaphorum
JANUARY 25, 2022
Oskar Möbert, Vice President OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engagement, and increase patient reach. “For example, they might want to talk to a nurse, a patient advocate or a digital influencer.
Pharma Marketing Network
JUNE 8, 2020
My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.
pharmaphorum
OCTOBER 10, 2022
Once an eligible patient registers their interest in the service, a specially trained respiratory nurse will conduct an initial phone assessment. At present, this service is offered to current and former smokers aged between 55 and 74. The overall lung health check process is relatively straightforward.
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