World of DTC Marketing

JANUARY 18, 2022

Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. The path to getting a patient to ask for an Rx involves a lot of stops online, and they all have to work together to convince them that the advertised drug can solve their problem.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

AUGUST 16, 2020

When I first started in the industry DTC was fairly new as we launched a number of groundbreaking drugs such as statins. Then there are DTC ads themselves. Pharma will spend hundreds of thousands of dollars on Google keywords but they won’t do usability testing as part of their website development. Why does this happen?

Sales 196

Sales Drugs Insulin Development 196

pharmaphorum

NOVEMBER 13, 2020

Targeted advertising is crucial to ensure the messaging is tailored to the right audience – healthcare and medical professionals or customers and consumers”. One of the main concerns the pharma industry faces is around the issue of compliance and what products they can and can’t advertise. The challenge of compliance.

Branding 102

Branding Pharmacy Marketing Compliance 102