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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

Offering medicines and healthcare products in a digital capacity through online purchasing and delivery, or via a click-and-collect service, is the perfect solution. Targeted advertising is crucial to ensure the messaging is tailored to the right audience – healthcare and medical professionals or customers and consumers”.

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Grand Rounds June 30, 2023: Decentralized Trials – From Guidance to Reality & What’s Left (Adrian Hernandez, MD, MHS; Pamela Tenaerts, MD, MPH; Craig Lipset, MPH)

Rethinking Clinical Trials

During the COVID-19 pandemic, several regulatory authorities around the world introduced guidance on DCTs. The European Medicines Agency (EMA) released a separate guidance around DCTs in December 2022. While similar to the FDA draft guidance, the EMA guidance differs slightly in its emphasis and lack of certain topics.

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