World of DTC Marketing

APRIL 23, 2021

I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma. DTC marketers need to better understand what’s being said about their product on social media as people tend to trust each other more than pharma company ads and websites.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

AUGUST 16, 2020

It would take so little for every pharma CEO to sit before an audience and plainly say “no patient will ever go without our medication because they can’t afford it” Instead we here the same blurb about helping patients who may not be able to afford their medicine at the end of DTC TV spots. Then there are DTC ads themselves.

Sales 196

Sales Drugs Insulin Development 196

WCG Clinical

OCTOBER 6, 2023

Successful Media Outreach is Focused and Nimble No matter how flashy the ad campaign is, it will not be successful unless it includes the following: Specific to the protocol: Effective outreach isn’t just about broadcasting—it’s about targeted, relevant messaging. I wouldn’t see an ad here.”

Clinical Research 64

Clinical Research Trials Clinical Trials Clinical Trials 64

Rethinking Clinical Trials

FEBRUARY 22, 2023

The study is enrolling people where they are using social media, such as Facebook ads, twitter influencers, tv ads, interviews with print/electronic news outlets, national tv (an appearance on “The Talk” to discuss the study), targeted advertising, physicians, electronic health records.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Nurses 130