Walmart Introduces bettergoods, a New Private Label Brand
XTalks
MAY 1, 2024
The Launch of bettergoods bettergoods represents Walmart’s largest and quickest food brand launch, showcasing the company’s ability to rapidly respond to market trends. According to a recent Circana report from March, private label brand sales in the US saw a six percent year-over-year increase, totaling $217 billion in 2023.
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