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What are McDonald’s Boo Buckets? + Why Campbell’s Acquired Rao’s Sauce – Xtalks Food Podcast Ep. 133

XTalks

Despite the premium price tag, the brand has gained a cult following thanks to its inclusion of high quality ingredients and successful word-of-mouth marketing. The team reflects on the seemingly high price tag, positing that homemade sauce would cost just as much, if not more than a jar of Rao’s.

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FDA Approval of First Rapid-Acting Oral Depression Drug + Approval of $2.8 Million Gene Therapy for Rare Blood Disorder – Xtalks Life Science Podcast Ep. 75

XTalks

Hear more about the therapy, some of the setbacks bluebird has had to face on the road to its approval and why the treatment has a steep price tag. The weekly podcast is available for streaming every Wednesday on Spotify , Apple Music and wherever you stream your podcasts. Bluebird’s $2.8M

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Companies like Apple and Amazon have elevated customer expectations for personalised content and interactions across multiple channels, in the process setting new standards for marketing. But, as they push the envelope, what are the implications for pharma’s work in customer engagement?

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iOS 15 Update: Mail Privacy Protection

Intouch Solutions

Executive Summary In the fall of 2021, a new Apple software update will be available for installation on Apple devices, impacting users with an iPhone 6S or newer, iPad air 2 or newer, iPad 5th generation or newer, all iPad pros, MacBook 2015 or newer, and iMac 2015 or newer. Download the PDF.

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Grand Rounds February 17, 2023: The Heartline Trial: A New Paradigm in Conducting Virtual Clinical Trials (C. Michael Gibson, MS, MD)

Rethinking Clinical Trials

The Heartline Trial is a randomized trial of up to 28,000 patients to test whether the new Apple watch (with built-in single lead EKG) can detect new onset atrial fibrillation in participants age 65 and older. The engagement with the original Apple health study was not good, about 30-40%. Consent is one that should be done virtually.

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First Gene Therapy Approved for Hemophilia B + World AMR Awareness Week – Xtalks Life Science Podcast Ep. 88

XTalks

Hear more about the therapy and how the high price tag of the new drug is actually lower than the cost of treating Hemophilia B patients over their lifetimes with current conventional treatments. The weekly podcast is available for streaming every Wednesday on Spotify , Apple Music and wherever you stream your podcasts.

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PentagonFit Fitness Tracker

The Pharma Data

Like an Apple Watch, vibrates to show you incoming calls and messages from your iOS & Android phones. Web Beacons are tags that can monitor the behavior of a user visiting the Website or sending an e-mail. Most people don’t know it, but U.S Cookies may tell us whether you have visited the Website before or are a new visitor.