tag healthcare-advertising 
XTalks
FEBRUARY 8, 2024
The countdown to Super Bowl LVIII 2024 has begun and businesses across a variety of sectors, including pharma, have snapped up some of the most coveted advertising airtime of the year. After all, nearly half of women in the US going through menopause may experience moderate to severe VMS.
Rethinking Clinical Trials
OCTOBER 27, 2022
The Light Collective is an organization that represents collective rights, interests, and voices of patient communities in healthcare technology. In a recent paper, Health advertising on Facebook: Privacy and Policy Considerations, patients download their raw data, and found who was tracking them across the internet. Learn more.
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pharmaphorum
JANUARY 31, 2023
This ultimately impacts patient perception of healthcare services in general. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. In this future, everyone wins – patients, pharma companies, physicians, and the overall healthcare ecosystem.
Rethinking Clinical Trials
FEBRUARY 22, 2023
The study is enrolling people where they are using social media, such as Facebook ads, twitter influencers, tv ads, interviews with print/electronic news outlets, national tv (an appearance on “The Talk” to discuss the study), targeted advertising, physicians, electronic health records. But for outcomes and others you can do virtually.
Pharma Marketing Network
OCTOBER 4, 2020
Don ( PMN): It’s great to have you on we’ve got a lot to get through today, you run the company Logic Inbound which is largely a an SEO firm and so I wanna kick things off here by talking about how SEO works for the doctors and healthcare entrepreneurs that want to do it on their own.
pharmaphorum
MAY 24, 2021
Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. The need to escape pharma’s traditional ways of approaching marketing content is becoming ever-clearer as the impact of 2020’s digital transformation of pharma and healthcare reveals itself.
Intouch Solutions
AUGUST 25, 2021
In this POV, we evaluate the potential impact to the email channel and opportunities to continue to deliver ethical, quality email experiences and personalization for pharma customers, including healthcare providers (HCPs) and patients. Despite these metrics, we are not seeing the impact on apps offering advertising services.
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