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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model.

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Salesforce Platform Capabilities

Cloudbyz

Platform Encryption: Salesforce provides the ability to natively encrypt your most sensitive data at rest across all your Salesforce apps. Page Layouts and Lightning App Builder: Page layouts control the layout and organization of buttons, fields, s-controls, Visualforce, custom links, and related lists on object record pages.

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iOS 15 Update: Mail Privacy Protection

Intouch Solutions

Updates to the Apple Mail app will allow users to change their privacy settings and allow Apple to hide their data in emails. In 2019, during the iOS 14 launch, Apple introduced their app tracking technology to help combat concern over tracking users’ data within applications.

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New Rare Disease Drugs and Research Advancements

XTalks

Despite high price tags of a couple of million dollars, gene therapy makers say they are working to ensure patients are able to access the treatments through patient assistance programs developed in conjunction with the support of governments. Sarepta hopes to clarify Elvidys’ effectiveness in older children in a confirmatory trial.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. Finally, the belief that pharmaceutical companies prioritise their bottom lines over the health and well-being of patients is probably the largest contributing factor to lack of trust in the industry.