Remove tag sales-reps
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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

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A history of Pfizer

pharmaphorum

Their follow-up to penicillin, Terramycin, first marketed in 1950, was both their first proprietary drug, and the first for which the company used sales reps, their soon to be formidable force of salesmen starting with just eight members. Antibiotics marked the transition to the modern Pfizer.

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Salesforce Platform Capabilities

Cloudbyz

For example, you can set up a rule to change the lead status to “working” once the sales representative has made the first contact. For instance, if a new lead from a certain region comes in, the task of contacting that lead can be automatically assigned to the sales rep responsible for that region.

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A roadmap for adopting New Science 

pharmaphorum

The adoption of New Science – a unique combination of the best in science and health technology that address significant unmet patient needs – is delivering more precise and effective treatments, but often at a higher price tag, according to new research. And 65% of pharma sales rep meetings were held virtually.