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Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate

XTalks

Since 2018, annual US pharma industry advertising spending continues to register in at well over $6.5 This is likely a reflection of changing trends, namely the diversion of more cash toward digital marketing instead of linear TV advertising. million on TV advertising for its other immunology drug Skyrizi. million) 9.

Drugs 104
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Intouch Group Continues Agency Growth in Client Development with the Announcement of New Hire Barry Vucsko

Intouch Solutions

An award-winning writer and creative director turned client services leader, Vucsko brings more than 25 years of experience in pharma and healthcare advertising, as well as extensive work with clients globally, to his new role. Growth keeps us in a permanent start-up mentality to continue learning and building.

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Are pharma’s TV ad strategies out of date?

pharmaphorum

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. There are around 120 million households that have TV in the US. People don’t live their lives like that anymore.

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. Vlad thanks for joining us today. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. Vlad (LI): Thank you for having me.

Doctors 52
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SLIM OVER 55 Program at 85% OFF

The Pharma Data

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