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EMA pilot will see if clinical trial data should be digested ‘raw’

pharmaphorum

A pilot study has been launched by the EMA to see whether it is helpful for regulators to look at the ‘raw data’ from clinical trials submitted in support of new marketing application along with the usual structured analyses from sponsors. It may also help the regulator to define target treatment populations better.

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How digital innovation is helping therapeutics to get to market faster

Drug Discovery World

Technologies like artificial intelligence (AI), machine learning (ML) and robotics/automation are enabling researchers to process enormous data sets and conduct preclinical investigations in record time, speeding up the process and offering greater accuracy. Universities are also using these digital technologies to advance their research.

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4 principles for the future of pharma marketing

pharmaphorum

They had to be nurtured and cared for, despite the fact we, as pharma companies, have very limited direct access to patients. Historically, marketing excellence has been very product-driven. We need to love our customers more than our products and place their safety and interests above everything else.

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Ep. 002 – John Mack Podcast Transcript

Pharma Marketing Network

MM&M covers the news and happenings in the agency world and pharma marketing world Med Ad News focused on the agency side and a lot of great awards. PM360 is the go-to when it comes to the product manager and the, how-to manual, if you will, for product managers. Big Data was a critical topic.

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Creating an effective patient engagement set of practices that is enduring and future-proof

pharmaphorum

The ‘PEP Talks’ monthly e-newsletter has approaching 50 pharma companies as subscribers and the inaugural ‘Patient Engagement Day’ on September 01 st achieved an inspirational number of downloads of toolkits for ways to ‘Amplify the Patient Voice’ as the launch theme. Will pharma listen, and is this even their role to do so?