pharmaphorum

APRIL 27, 2022

With patient-centricity, holistic health and treating the whole person as omnipresent topics of industry conversation, it’s evident that pharma plays a role in providing value for patients beyond the development of medications or therapies. The post How to Provide Value that Benefits Patients (and Your Brand) appeared first on.

Branding 52

Branding Pharma Companies Development 52

STAT News

FEBRUARY 9, 2023

Although gray skies are hovering over the Pharmalot campus, our spirits remain sunny because, as the Morning Mayor taught us, “Every brand new day should be unwrapped like a precious gift.” Top of the morning to you, and a fine one it is. Our choice today is salted caramel mocha.

Pharma Companies 98

Pharma Companies Sales Branding Production 98

BioSpace

SEPTEMBER 18, 2023

The French pharma company continues to pare down its central nervous system business by divesting 11 brands to U.K.-based based Pharmanovia, which is expanding its neurology portfolio.

Pharma Companies 82

Pharma Companies Branding 82

pharmaphorum

NOVEMBER 26, 2020

The Sudler brand will be officially retired at an international level. The post VMLY&R creates global healthcare agency for innovative pharma companies appeared first on.

Pharma Companies 52

Pharma Companies Marketing Branding Development 52

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. This was a huge benefit for us.

Branding 286

Branding Pharma Companies Development Marketing 286

World of DTC Marketing

MAY 31, 2022

While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. The answer is twofold.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. So why is pharma wasting so much money? The question then becomes, “why are pharma brands still using them?”

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Right now, people don’t come to pharma websites unless DTC drives them for a specific product. There are some unbranded sites, but the branded places far outnumber them. On the branded websites, there is usually some disease state information.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. Does this mean your HCP website is a waste of money?

Branding 213

Branding Pharma Companies Marketing Drugs 213

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Drug companies can’t afford to supply prescription drugs; they need to get to know what their audience needs and wants to stay on branded products.

Marketing 214

Marketing Pharma Companies Branding Drugs 214

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Life Science 147

Life Science Branding Pharma Companies Sales 147

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. Communicating patient insights to HCPs is just as crucial as data behind the brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies.

Branding 249

Branding Pharma Companies Development Production 249

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

APRIL 14, 2022

They have, as a resource, knowledgeable thought leaders but rarely, if ever, ask them to write general health content for their websites because it doesn’t drive brand objectives. This means there is a significant opportunity for pharma to get closer to their audience by helping them understand health problems.

Branding 218

Branding Pharma Companies Containment Vaccination 218

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctors 203

Pharma Marketing Network

OCTOBER 18, 2023

Video marketing is a powerful tool for pharma companies to reach out to their target audience and promote their products in an engaging and impactful way. Video marketing is becoming increasingly popular and is an essential part of any pharma company’s digital marketing strategy.

Marketing 52

Marketing Pharma Companies Branding Production 52

World of DTC Marketing

FEBRUARY 7, 2022

At 99% of pharma companies, that's a huge no-no. On top of this, “the company also revealed that the Federal Trade Commission and the Securities and Exchange Commission had opened two new, separate investigations into the troubled biotech. At 99% of pharma companies, that’s a huge no-no.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4% of the total in 2020 and 52.1%

Drugs 204

Drugs Branding Marketing Production 204

Pharmaceutical Technology

AUGUST 4, 2022

In addition to doing more to proactively support healthcare providers and patients, digital health opportunities provide a chance for pharma companies to capture (and become a trusted source of) important real-world data about patients’ behaviour and their wider wellbeing. Assessing opportunities in the context of brand strategy.

Pharma Companies 358

Pharma Companies Branding Production Development 358

Pharma Marketing Network

OCTOBER 31, 2023

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. In the digital age, event marketing is becoming increasingly important for companies in the pharmaceutical industry.

Marketing 52

Marketing Branding Production Pharma Companies 52

World of DTC Marketing

SEPTEMBER 6, 2021

After the decision was made not to give her the job, she was told her current position was being eliminated even though someone on her brand team would be taking over her responsibilities. She hired an attorney and is now in litigation with the top 10 pharma companies.

Pharma Companies 219

Pharma Companies Sales Branding Marketing 219

pharmaphorum

JULY 14, 2022

The legacy product now lies outside Bayer’s core areas of cardiology, oncology, haematology, ophthalmology, women’s health and radiopharmaceuticals, and the funds raised from the sale will support the “ongoing transformation of Bayer’s pharma business to focus on key areas of future medical innovation”, said the company.

Drugs 97

Drugs Sales Pharma Companies Cardiology 97

World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. In my opinion, pharma companies should avoid Facebook at all costs. Last month the Wall Street Journal exposed Facebook’s hypocrisy and mistruths. It was an excellent piece of investigative journalism.

Doctors 197

Doctors Doctor Pharma Companies Containment 197

World of DTC Marketing

JANUARY 15, 2021

Globally, we are seeing digitally- savvy brands fare better.” Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. .” — William Febbo, CEO, OptimizeRx. Do you want to know the biggest challenge facing pharma companies right now?

Pharma Companies 180

Pharma Companies Sales Marketing Branding 180

World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. Medscape will do a list match to target doctors and tell you how many have been reached with your branded messages. First, this data is not my specialty and is generalized.

Doctors 286

Doctors Doctor Pharma Companies Production 286

Pharma Marketing Network

SEPTEMBER 19, 2023

In the pharma industry, influencer marketing has become a valuable way to reach out to potential customers and build brand awareness. It has the potential to increase sales, create positive brand associations, and ultimately drive positive outcomes for pharma companies.

Marketing 52

Marketing Branding Sales Production 52

Drug Discovery World

DECEMBER 6, 2023

The UK government has published new terms for the Statutory Scheme for branded medicines, which controls the prices of medicines paid by the NHS. This means that companies will pay a rebate on the sales of branded medicines to the NHS of 21.9% in 2024, 24% in 2025 and 26.8%

Life Science 59

Life Science Branding Medicine Pharma Companies 59

Pharmaceutical Technology

FEBRUARY 24, 2023

A leaked draft (see below) of the legislation, whose final version will be published next month, proposes reducing market exclusivity time by one year for most branded drugs, although it would extend exclusivity for certain drugs for unmet needs.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Generic drugs versus branded is also a considerable expense. Will pharma and other healthcare companies partner with disruptive organizations?

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.

Branding 98

Branding Marketing Production Pharma Companies 98