World of DTC Marketing

FEBRUARY 3, 2022

Agencies are responsible for working with clients to implement changes that support brand objectives. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. 5ive: We want to know about your target market.

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Marketing Pharma Production Production Doctors 247

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites.

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Doctors Doctor Production Marketing 296

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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Branding Marketing Production Pharma Production 180

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

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Marketing Doctors Doctor Pharma Companies 82

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. What is the ROI of Engagement?

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Pharma Production Branding Production Doctors 155

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique.

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Doctors Doctor Drugs Pharma Production 217

World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Is TV the best channel?

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Doctors Doctor Drugs Marketing 249

World of DTC Marketing

JULY 5, 2022

The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. People are looking for credible sources of health information, so by becoming the “go-to source” for health information, pharma can exceed brand metrics.

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Doctors Doctor Production Pharma Production 200

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. Email is still a great digital marketing tool, and our audiences felt that if the email contained updated health information and tips for living with certain health problems, they would open and read it.

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Drugs Pharma Production Doctors Doctor 180

Creogenic Pharma

FEBRUARY 17, 2021

250+ Products. PCD Pharma Franchise in Andhra Pradesh: Creogenic pharma is an ISO 9001:2008 accredited top pharma franchise firm. We are a marketing and brand development company in the pharmaceutical business for Franchise, Manufacturing, and other functions. Distributor ? Wholesaler ? Get Started with.

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Pharma Production Production Manufacturing Branding 52

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

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Doctors Doctor Clinical Trials Clinical Trials 40

World of DTC Marketing

JUNE 14, 2021

A cat flipping a coin would be right 50% of the time yet DTC marketers have pouring money into online ads. First, they asked marketers and agency executives how many minutes a day they thought people spent watching video on demand. The industry continues to waste marketing budgets on what is essentially organized crime.”

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Branding Marketing Pharma Production Doctors 180