article thumbnail

On Clinical Trials Day, CVS shares lessons learned from one year providing trial services

pharmaphorum

Last year, the company added clinical trials to the list with the launch of CVS Health Clinical Trial Services , an initiative that works with pharma companies on clinical trial recruitment and even hosts trial sites at certain retail locations. Take us back to May 2020.

article thumbnail

Your HCP marketing just became harder, a lot harder

World of DTC Marketing

According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Among doctors, 31% said they trust the CDC in general, compared to 25% of nurses and 45% of WebMD readers. Then Biogen reported that the drug had worked in the high-dose arm of one of its late-stage trials.

Marketing 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So much for pharma earning trust back

World of DTC Marketing

The American Nurses Association, a national professional organization, said one-third of its members do not intend to take the vaccine, and an additional third are undecided. Moderna’s top management has, collectively, sold more than $350 million in stock or investments in the company over the course of this year.

article thumbnail

Unlocking disease treatment with large-scale research

pharmaphorum

Genetic testing companies, such as 23andMe , provide a service to check consumers’ genetic background, whilst also using the data gathered to collaborate with pharma companies on potential treatments. Hope for patients.

article thumbnail

The evolving role of social media in healthcare

pharmaphorum

Nowadays, all major pharma conferences and congresses are accompanied by social media coverage from attendees, organisers, and sponsors. These DOLs can be anyone, from physicians, nurses, pharmacists, allied health professionals, and researchers to patients, caregivers, journalists, and science writers. Clinical trial recruitment.

article thumbnail

Keeping tabs on Covid-19: Iceni Diagnostics creates new virus detection device and the RDIF announce its vaccine is more than 95 per cent efficient

The Pharma Data

This week, another pharma company revealed a new technology device that can detect if a patient is infectious or not, while the Russian government published results of its Sputnik V vaccine, claiming it is more than 95 per cent efficient 42 days after the first dose.

article thumbnail

Philips on designing innovation and cultivating partnerships – part two

pharmaphorum

“If you have a health issue in Africa and you’re low income, you go to a primary care clinic. That clinic is a simple building with, if you’re lucky, one or two nurses that may not offer the services that you need,” Kroezen says. Collaborating with pharma.