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No more cookies: How healthcare companies can gain trust for data consent

Pharmaceutical Technology

Healthcare and life sciences companies have long relied on third-party cookies for their digital marketing. As browsers now start to block these data-tracking tools, we explore how companies can deliver personalised digital experiences by using a transparent digital approach.

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Mmmly: The Newest Plant-Based, Functional Cookie Brand

XTalks

Mmmly, a new cookie brand based in Westchester, New York, is on a mission to change cookies for the better. Unlike most cookie brands that focus on flavor over nutrition, Mmmly aimed to use clean and functional ingredients in its plant-based, organic, keto and gluten-free cookies. Functional Cookie Category.

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First and Third-Party Cookies – Privacy Implications on Paid Media

Intouch Solutions

In the dynamic realm of digital marketing, leveraging first-party and third-party cookies is akin to navigating uncharted territories. In this POV, we outline how valuable data from first-party and third-party cookies fuel your paid media strategy as well as your larger digital ecosystem.

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What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness.

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But do they work? Researchers investigate effectiveness of lactation cookies on human milk production

Medical Xpress

per two-ounce bag: Lactation cookies, which manufacturers purport to increase milk in people who breastfeed. They sell worldwide, often retailing for more than $2.50 Many claim they work—but what does the science say?

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A Cookieless Future: Why All the Fuss Around Cookies?

Intouch Solutions

For years, third-party tracking cookies were the backbone of the internet. The post A Cookieless Future: Why All the Fuss Around Cookies? Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.

Marketing 105
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Up to 90% of governmental websites include cookies of third-party trackers

Scienmag

Researchers Matthias Götze (TU Berlin), Srdjan Matic (IMDEA Software), Costas Iordanou (Cyprus University of Technology), Georgios Smaragdakis (TU Delft) and Nikolaos Laoutaris (IMDEA Networks) have presented at the ‘Web Science Conference’ the paper: “Measuring Web Cookies in Governmental Websites”, in which they investigate (..)