World of DTC Marketing

APRIL 5, 2022

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

Production 196

Production Pharma Companies Branding Marketing 196

pharmaphorum

JANUARY 8, 2021

In the US, TV advertising for pharma products is still a big business, but this is mainly aimed at patients. A report from eMarketer came to an identical conclusion, estimating that US pharma would spend $9.53 The way that reps engage with doctors will be very, Hale said, with an emphasis on efficiency.

Marketing 82

Marketing Doctors Doctor Pharma Companies 82

World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. There is s direct correlation between web traffic and TV ads for new pharma products. There are too many barriers between awareness and conversion.

Branding 180

Branding Marketing Production Pharma Production 180

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40