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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

Marketing 100
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Product launch metrics are changing in pharma

World of DTC Marketing

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCP marketing is changing very quickly. The other challenge is going to be flexibility.

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Tips to Get More Doctor Referrals for your Pharma Franchise

Fossil Remedies

For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products. Getting doctor referrals-the old way. Today’s marketing mantra.

Doctors 52
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How much to spend on DTC TV

World of DTC Marketing

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180
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Best Cough Syrups in India

Creogenic Pharma

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Are you considering starting your own business in the Indian pharma industry? Creogenic Pharma, a science-driven pharmaceutical company, is offering PCD Pharma Franchise in Madhya Pradesh on a monopoly basis. Distributor ?

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Top PCD Pharma Franchise Companies in India

Creogenic Pharma

250+ Products. PCD Pharma Companies in India. Top PCD Pharma Company provides their market with various products which are in high demand and regular use. The distributor or the channel partner of these companies takes care of the distribution, selling, advertising, and other market support. Distributor ?

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Ep. 006 – Mark Stinson & Bob Baurys Podcast Transcript

Pharma Marketing Network

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

Doctors 40